'Treat Yo Self' to Domino's® New Spicy Chicken Bacon Ranch Pizza

Rhea-AI Summary

Domino's (Nasdaq: DPZ) launched the new Spicy Chicken Bacon Ranch Pizza on Nov. 10, 2025, adding it to its lineup of 10 Specialty Pizzas.

The pizza features grilled chicken breast, creamy ranch, smoked bacon, jalapeños, provolone, 100% real mozzarella and a buffalo sauce drizzle. For a limited everyday price, customers can get any medium Specialty Pizza for $9.99 by choosing Domino's Mix and Match deal via the Domino's website or mobile app.

Domino's is partnering with actress Retta and will roll out TV ads in the coming weeks using the "Treat Yo Self" theme from NBC's Parks and Recreation to promote the offer.

Insights

brand & marketing analyst

Domino's launches a celebrity-backed Specialty Pizza and daily $9.99 Mix and Match promotion; impact appears modest and operationally focused.

**Domino's** introduced the **Spicy Chicken Bacon Ranch Pizza** on November 10, 2025 and pairs the product with a celebrity tie‑in featuring **Retta** and a daily $9.99 pricing offer via its **Mix and Match** deal. The announcement centers on a product addition and a national marketing push, with TV ads slated to begin in the coming weeks.

The business mechanism is straightforward: expand the Specialty Pizza lineup and lower the everyday price point for medium Specialty Pizzas to drive trial and frequency. This relies on sustained promotion and execution across digital ordering and TV; the release provides no sales, margin, or distribution metrics, so revenue or margin effects are not quantifiable from the disclosed facts.

Key dependencies and risks include the campaign's reach and creative effectiveness and whether the $9.99 offer materially changes average check or demand; none of those outcomes are described. Concrete items to watch: the timing and creative of the TV ads (beginning in the coming weeks), any future disclosure of sales lift or margin impact, and whether the price point is temporary or permanent.

Brand teams up with Retta from NBC's hit sitcom Parks and Recreation to encourage customers to try Specialty Pizzas, any day of the year, for just $9.99 each as part of Domino's Mix and Match deal

ANN ARBOR, Mich., Nov. 10, 2025 /PRNewswire/ -- A new, mouthwatering pizza has just joined Domino's Pizza Inc.'s (Nasdaq: DPZ) lineup of Specialty Pizzas. Starting today, customers can enjoy Domino's Spicy Chicken Bacon Ranch Pizza – a delicious pizza made with grilled chicken breast, creamy ranch, smoked bacon, jalapenos, provolone, cheese made with 100% real mozzarella and topped with a drizzle of buffalo sauce.

The new Spicy Chicken Bacon Ranch Pizza joins Domino's existing lineup of 10 other Specialty Pizzas, including The People's Pizza-Deluxe, Philly Cheese Steak, Pacific Veggie and more. Customers can try the new pizza, as well as any other medium Specialty Pizza, for just $9.99 each when they select Domino's Mix and Match deal.

"Domino's Specialty Pizzas help put the 'mmm' in 'Dommmino's,' and our Spicy Chicken Bacon Ranch Pizza is no exception," said Kate Trumbull, Domino's executive vice president – chief marketing officer. "Typically, specialty pizzas come with premium prices, but at Domino's, we've proudly partnered with the 'Treat Yo Self' queen, Retta, to tell customers they don't have to wait for a great deal to treat themselves to our most delicious, craveable pizzas – they're $9.99 every day of the year!"

Domino's and Retta are teaming up on TV ads, which will begin airing in the coming weeks, to let customers know that now they can treat themselves to Specialty Pizzas any day of the year. "Treat Yo Self" became an iconic catchphrase from NBC's hit sitcom "Parks and Recreation" – originating from a "Treat Yo Self" tradition in which Retta's character, Donna Meagle, indulges in luxurious items like clothes, massages, fine leather goods, and more for one day each year. Thanks to Domino's, now the best day of the year is every day of the year.

To "Treat Yo Self" to Domino's new Spicy Chicken Bacon Ranch Pizza or any other Specialty Pizza for just $9.99, visit www.dominos.com or use Domino's mobile app, and select the "Mix and Match" deal.

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world's top public restaurant brands with a global enterprise of more than 21,700 stores in over 90 markets. Domino's had global retail sales of over $19.7 billion in the trailing four quarters ended Sept. 7, 2025. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the third quarter of 2025. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2024 via digital channels and has developed many innovative ordering platforms.

Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com

Parks and Recreation is streaming on Peacock.
Parks and Recreation^© Universal Television LLC.  All Rights Reserved.

 

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SOURCE Domino's Pizza

FAQ

What is Domino's new Spicy Chicken Bacon Ranch Pizza announced on Nov. 10, 2025 (DPZ)?

The pizza includes grilled chicken breast, creamy ranch, smoked bacon, jalapeños, provolone, 100% real mozzarella and a buffalo sauce drizzle.

How can I get a medium Spicy Chicken Bacon Ranch Pizza for $9.99 with Domino's (DPZ)?

Select the Mix and Match deal on Domino's website or mobile app to purchase any medium Specialty Pizza for $9.99.

When did Domino's (DPZ) launch the Mix and Match promotion with Retta?

The promotion and new pizza launched on Nov. 10, 2025, with TV ads featuring Retta airing in the coming weeks.

How many Specialty Pizzas does Domino's (DPZ) offer including the new flavor?

With the Spicy Chicken Bacon Ranch Pizza, Domino's offers 11 Specialty Pizzas in total.

Where can investors or customers find Domino's (DPZ) promotional details and order the new pizza?

Order and promotion details are available at www.dominos.com or through the Domino's mobile app under Mix and Match.