Destinations International Names Orange 142's Cassandra Razzi to Social Impact Committee

Rhea-AI Summary

Orange 142 (Nasdaq: DRCT) announced that Cassandra Razzi, Senior Manager of Business Development, was named to Destinations International's 2026 Social Impact Committee on Feb 5, 2026. The appointment highlights Orange 142's focus on data-driven media strategies for destination marketing organizations to boost visitation, revenue, and community value.

News Market Reaction

-9.66%

6 alerts

-9.66% News Effect

-11.0% Trough in 24 hr 53 min

-$261K Valuation Impact

$2M Market Cap

0.0x Rel. Volume

On the day this news was published, DRCT declined 9.66%, reflecting a notable negative market reaction. Argus tracked a trough of -11.0% from its starting point during tracking. Our momentum scanner triggered 6 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $261K from the company's valuation, bringing the market cap to $2M at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Committee year: 2026 Summit dates: February 24-26, 2026

2 metrics

Committee year 2026 Destinations International Social Impact Committee term

Summit dates February 24-26, 2026 Destinations International Marketing & Communications Summit in Cleveland

Market Reality Check

Price: $1.72 Vol: Volume 227,868 is far bel...

low vol

$1.72 Last Close

Volume Volume 227,868 is far below the 7,672,478 20-day average, indicating muted trading interest before this announcement. low

Technical Shares at $1.76 trade well below the $20.15 200-day MA and are 97.81% under the 52-week high of $80.30, near the $1.58 52-week low.

Peers on Argus

While DRCT was down 5.88%, peers were mixed: LDWY up 10.76%, STFS down 4.42%, an...

1 Down

While DRCT was down 5.88%, peers were mixed: LDWY up 10.76%, STFS down 4.42%, and others near flat, suggesting a stock-specific move rather than a coordinated sector reaction.

Historical Context

5 past events · Latest: Jan 26 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 26	Marketing awards win	Positive	-17.3%	Orange 142 campaign won two 2025 MarCom Awards with strong ROI metrics.
Jan 14	New service launch	Positive	+2.1%	Launch of high-compliance practice targeting regulated industry advertisers.
Jan 08	Reverse stock split	Negative	-5.1%	55-to-1 reverse stock split aimed at regaining Nasdaq bid-price compliance.
Nov 13	Nasdaq compliance	Positive	+44.1%	Announcement of regaining Nasdaq stockholders’ equity requirement compliance.
Nov 06	Earnings update	Negative	-3.6%	Q3 2025 results with revenue decline and significant net loss alongside capital raises.

Pattern Detected

Recent news often led to aligned price moves, with one notable selloff on positive award recognition.

Recent Company History

Over the past few months, DRCT has reported several material developments. On Nov 6, 2025, Q3 2025 results showed $8.0M revenue and a $5.0M net loss, followed by Nasdaq equity compliance news on Nov 13, 2025 that saw a strong positive reaction. A 55-to-1 reverse split announced on Jan 8, 2026 and a new high-compliance practice on Jan 14, 2026 drew mixed responses. Recent MarCom awards on Jan 26, 2026 coincided with a sharp decline, indicating that positive operational updates have not always translated into support for the share price.

Market Pulse Summary

The stock moved -9.7% in the session following this news. A negative reaction despite this leadershi...

Analysis

The stock moved -9.7% in the session following this news. A negative reaction despite this leadership-focused announcement fits a pattern where operational or reputational positives, such as MarCom awards on Jan 26, 2026, coincided with weakness. The backdrop includes a recent 55-to-1 reverse split and significant capital structure changes detailed in filings. These factors, along with prior losses highlighted in Q3 2025 results, could keep attention on balance-sheet and dilution risks rather than incremental branding wins at Orange 142.

Key Terms

destination marketing organizations, data-driven

2 terms

destination marketing organizations technical

"ongoing work with destination marketing organizations (DMOs) to expand reach, drive revenue"

A destination marketing organization is the group—often funded by local governments, tourist taxes or industry fees—that promotes a city, region or attraction to travelers and event planners, acting like the area’s public relations and sales team for tourism. Investors watch these groups because their campaigns and partnerships drive visitor numbers and spending, which affect hotel occupancy, transportation, retail and tax revenue trends that can change the financial outlook for local businesses and municipal bonds.

data-driven technical

"performance-led, data-driven media strategies that increase visibility, grow visitation"

An approach where decisions, strategies and actions are based primarily on measured information and analysis rather than gut feeling or habit. For investors, a data-driven company or report suggests choices are backed by evidence—like a chef following a tested recipe—making performance more predictable, risks clearer and outcomes easier to track, though the value depends on the quality and relevance of the underlying data.

AI-generated analysis. Not financial advice.

Appointment builds on Orange 142's work helping destination organizations drive visitation, revenue, and community impact

AUSTIN, Texas, Feb. 5, 2026 /PRNewswire/ -- Orange 142,  LLC ("Orange 142"), a leading digital marketing agency and a division of Direct Digital Holdings (Nasdaq: DRCT), today announced that Cassandra Razzi, Senior Manager of Business Development, has been named to the 2026 Social Impact Committee of Destinations International (DI), the world's largest association for destination organizations and tourism professionals. The appointment reflects Orange 142's ongoing work with destination marketing organizations (DMOs) to expand reach, drive revenue, and support responsible tourism growth that strengthens local economies and communities.

The Destinations International Social Impact Committee brings together industry leaders focused on advancing outcomes-based strategies for welcoming and responsible tourism. Razzi represents Orange 142's travel and tourism practice, partnering with DMOs to deliver performance-led, data-driven media strategies that increase visibility, grow visitation, and support sustainable economic outcomes, while connecting media investment with lasting community value.

"Destinations International is driven by the experienced volunteers who serve on our boards and committees," said Sophia Hyder Hock, Chief Impact Officer at Destinations International. "Cassandra brings valuable perspective from her work at Orange 142 supporting destination marketing organizations with data-driven strategies. We are pleased to welcome her to the Social Impact Committee and look forward to her contributions as we continue advancing destinations as engines for economic vitality and positive community impact."

Orange 142 has built a long-standing presence in travel and tourism, delivering integrated digital advertising, audience targeting, and performance measurement solutions that help destinations maximize the impact of their marketing investment while supporting sustainable economic growth.

"I'm honored to serve on Destinations International's Social Impact Committee," said Razzi. "Tourism has the power to do more than drive visitation. It can create opportunity, expand access, and strengthen communities. That responsibility is central to our work at Orange 142, where we help destinations connect data, media, and local impact in ways that deliver both performance and long-term benefits."

"Destinations International is one of the most respected organizations in travel and tourism, bringing together leaders who are shaping how destinations grow responsibly," said Maria Lowrey, President of Orange 142. "Cassandra's appointment reflects our continued commitment to helping DMOs drive measurable economic impact while expanding opportunity, improving access, and supporting the communities they serve."

Razzi will be on site at the 2026 Destinations International Marketing & Communications Summit in Cleveland February 24-26, where destination marketing and communications leaders will convene to explore a new era of destination storytelling shaped by AI, advocacy, and evolving community expectations.

About Orange 142
Orange 142 is a digital marketing and advertising company helping businesses and agencies of all sizes grow their reach and revenue through strategic, data-driven media execution. As the buy-side arm of Direct Digital Holdings (Nasdaq: DRCT), Orange 142 delivers customized solutions across programmatic, search, social, connected TV, and emerging digital channels. With deep expertise in high-growth sectors such as Travel & Tourism, Healthcare, Energy, and Financial Services, Orange 142 creates results-driven campaigns that connect brands with their most valuable audiences. To learn more, visit www.Orange 142.com.

About Destinations International
Destinations International is the world's largest and most respected resource for destination organizations, convention and visitors bureaus (CVBs) and tourism boards. With more than 10,000 members and partners from over 750 destinations worldwide, the association represents a powerful forward-thinking and collaborative global community. For more information, visit www.destinationsinternational.org.

View original content to download multimedia:https://www.prnewswire.com/news-releases/destinations-international-names-orange-142s-cassandra-razzi-to-social-impact-committee-302680013.html

SOURCE Direct Digital Holdings

FAQ

Who from Orange 142 was named to Destinations International's 2026 Social Impact Committee (DRCT)?

Cassandra Razzi, Senior Manager of Business Development, was named to the 2026 Social Impact Committee. According to the company, Razzi will represent Orange 142's travel and tourism practice and contribute data-driven strategies for destination marketing organizations.

What will Cassandra Razzi do on the Destinations International Social Impact Committee for DRCT?

Razzi will contribute to outcomes-based strategies for welcoming and responsible tourism. According to the company, she will share expertise in data-driven media, audience targeting, and performance measurement to help DMOs connect media investment to community impact.

How does Cassandra Razzi's appointment relate to Orange 142's business focus (DRCT)?

The appointment aligns with Orange 142's focus on performance-led, data-driven media for tourism. According to the company, it reinforces their work helping DMOs increase visibility, grow visitation, and support sustainable economic outcomes for local communities.

Will Cassandra Razzi attend any upcoming industry events after her appointment (DRCT)?

Yes, Razzi will attend the 2026 Destinations International Marketing & Communications Summit in Cleveland, Feb 24-26. According to the company, she will be on site where leaders will discuss AI, advocacy, and evolving community expectations in destination storytelling.