Orange 142 Wins Two 2025 MarCom Awards for Emerald Isle Realty Digital Campaign

Rhea-AI Summary

Direct Digital Holdings (Nasdaq: DRCT) division Orange 142 won two 2025 MarCom Awards for its Emerald Isle Realty campaign: Gold for SEM Campaign and Platinum for Organic Social Media Strategy.

The data-driven, full-funnel work delivered measurable business impact: paid traffic +19%, total revenue +33%, direct bookings from organic social +62%, direct revenue from organic social +81%, and a reported 9,134% ROI (ROI up 32% YoY).

Orange 142 used integrated Google and Meta campaigns to unify search and elevate organic social as a direct revenue driver for Emerald Isle Realty, a 64-year family-owned vacation rental operator with over 700 island homes.

Positive

• Won Gold MarCom Award for SEM Campaign
• Won Platinum MarCom Award for Organic Social Media Strategy
• Total revenue +33% from the campaign
• Paid traffic +19%
• Direct bookings from organic social +62%
• Direct revenue from organic social +81%
• ROI 9,134% with ROI up 32% YoY

Negative

• None.

News Market Reaction – DRCT

-17.27%

31 alerts

-17.27% News Effect

-36.7% Trough in 29 hr 57 min

-$644K Valuation Impact

$3M Market Cap

0.3x Rel. Volume

On the day this news was published, DRCT declined 17.27%, reflecting a significant negative market reaction. Argus tracked a trough of -36.7% from its starting point during tracking. Our momentum scanner triggered 31 alerts that day, indicating elevated trading interest and price volatility. This price movement removed approximately $644K from the company's valuation, bringing the market cap to $3M at that time.

Data tracked by StockTitan Argus on the day of publication.

Campaign delivered measurable impact across paid search and organic social

AUSTIN, Texas, Jan. 26, 2026 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, today announced Orange 142 has been recognized with two 2025 MarCom Awards for its work with Emerald Isle Realty, earning Gold for SEM Campaign ("One Line to Rule Them All") and Platinum for Organic Social Media Strategy ("Organic Impact"). The awards recognize a data-driven, full-funnel approach that delivered measurable growth across paid search and organic social.

"This work is a great example of what happens when performance strategy and storytelling are aligned," said Brenton Maddox, SVP, Client Success at Orange 142. "Our team focused on connecting intent-driven media with authentic organic engagement, and the results speak for themselves."

Emerald Isle Realty is a family-owned vacation rental company celebrating more than 64 years of service along North Carolina's Crystal Coast. With over 700 island homes spanning Emerald Isle, Indian Beach, Pine Knoll Shores, and Atlantic Beach, the company is known for its commitment to customer service and creating memorable experiences for generations of beach-loving families. Orange 142 partnered with Emerald Isle Realty to modernize its digital strategy and drive growth across the full customer journey.

Through integrated campaigns across Google and Meta, Orange 142 identified opportunities to unify search strategy and elevate organic social as a direct revenue driver. The work resulted in a 19% increase in paid traffic, a 33% lift in total revenue, a 62% increase in direct bookings from organic social, and an 81% increase in direct revenue driven by organic social, supported by a 9,134% return on investment, up 32% year over year.

"Orange 142 brought a clear strategy and a disciplined, data-first mindset to our marketing efforts," said Jason Voelpel, Chief Marketing Officer at Emerald Isle Realty. "The collaboration helped us reach new audiences while delivering real business impact."

To learn more about Orange 142's performance marketing services and approach, visit https://orange142.com/media-solutions/performance-marketing.

About Orange 142
Orange 142 is a digital marketing and advertising company helping businesses and agencies of all sizes grow their reach and revenue through strategic, data-driven media execution. As the buy-side arm of Direct Digital Holdings (Nasdaq: DRCT), Orange 142 delivers customized solutions across programmatic, search, social, connected TV, and emerging digital channels. With deep expertise in high-growth sectors such as Travel & Tourism, Healthcare, Energy, and Financial Services, Orange 142 creates results-driven campaigns that connect brands with their most valuable audiences. To learn more, visit www.Orange142.com. 

CONTACT: Mez Ambachew, ddh@modop.com

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SOURCE Direct Digital Holdings

FAQ

What awards did Orange 142 win for the Emerald Isle Realty campaign (DRCT)?

Orange 142 won a Gold MarCom Award for SEM Campaign and a Platinum MarCom Award for Organic Social Media Strategy.

How did the Orange 142 campaign affect Emerald Isle Realty's revenue (DRCT)?

The campaign reported a 33% increase in total revenue for Emerald Isle Realty.

What performance lifts did Orange 142 report for paid and organic channels (DRCT)?

Paid traffic rose 19%, direct bookings from organic social rose 62%, and direct revenue from organic social rose 81%.

What ROI did Orange 142 report for the Emerald Isle campaign (DRCT)?

The campaign achieved a reported 9,134% return on investment, up 32% year over year.

Who is Emerald Isle Realty and how large is its inventory referenced in the DRCT release?

Emerald Isle Realty is a family-owned vacation rental company with over 64 years of service and more than 700 island homes on North Carolina's Crystal Coast.

How did Orange 142 drive results across customer channels for Emerald Isle Realty (DRCT)?

Orange 142 used integrated Google and Meta campaigns to unify search strategy and elevate organic social as a direct revenue driver.