Orange 142 Unveils Essential Guide for Brand Visibility in the Generative AI Search Era
Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has launched a comprehensive guide titled "Best Practices Guide to Generative Engine Optimization (GEO)" to help marketers adapt to AI-powered search. The guide addresses the shift from traditional link-based search to generative AI platforms, where 60% of searches may result in zero clicks.
The guide, developed by Orange 142's Emerging Channels Council, covers essential topics including GEO fundamentals, AI content interpretation, visibility tactics, and strategies for content structuring. It aims to help brands maintain visibility in an era where AI search platforms like Google SGE, Perplexity, and OpenAI's Deep Research provide direct answers without website clicks.
Orange 142, una divisione di Direct Digital Holdings (NASDAQ: DRCT), ha pubblicato una guida completa intitolata "Guida alle migliori pratiche per l'ottimizzazione dei motori generativi (GEO)" per aiutare i marketer ad adattarsi alla ricerca potenziata dall'IA. La guida affronta il passaggio dalla ricerca tradizionale basata sui link alle piattaforme di intelligenza artificiale generativa, dove il 60% delle ricerche potrebbe non generare clic.
La guida, sviluppata dal Consiglio dei Canali Emergenti di Orange 142, tratta argomenti fondamentali come i principi base del GEO, l'interpretazione dei contenuti da parte dell'IA, le tattiche per aumentare la visibilità e le strategie per strutturare i contenuti. L'obiettivo è aiutare i brand a mantenere la loro visibilità in un'epoca in cui piattaforme di ricerca IA come Google SGE, Perplexity e Deep Research di OpenAI offrono risposte dirette senza clic sui siti web.
Orange 142, una división de Direct Digital Holdings (NASDAQ: DRCT), ha lanzado una guía completa titulada "Guía de mejores prácticas para la optimización de motores generativos (GEO)" para ayudar a los mercadólogos a adaptarse a la búsqueda impulsada por IA. La guía aborda el cambio de la búsqueda tradicional basada en enlaces a plataformas de IA generativa, donde el 60% de las búsquedas pueden no generar clics.
La guía, desarrollada por el Consejo de Canales Emergentes de Orange 142, cubre temas esenciales como los fundamentos de GEO, la interpretación de contenido por IA, tácticas de visibilidad y estrategias para estructurar contenido. Su objetivo es ayudar a las marcas a mantener su visibilidad en una era donde plataformas de búsqueda de IA como Google SGE, Perplexity y Deep Research de OpenAI ofrecen respuestas directas sin clics en sitios web.
Orange 142는 Direct Digital Holdings (NASDAQ: DRCT)의 자회사로, AI 기반 검색에 적응할 수 있도록 돕는 포괄적인 가이드 "생성 엔진 최적화(GEO) 모범 사례 가이드"를 출시했습니다. 이 가이드는 전통적인 링크 기반 검색에서 생성 AI 플랫폼으로의 전환을 다루며, 검색의 60%가 클릭 없이 종료될 수 있음을 강조합니다.
Orange 142의 신흥 채널 위원회가 개발한 이 가이드는 GEO 기본 원리, AI 콘텐츠 해석, 가시성 전략, 콘텐츠 구조화 전략 등 필수 주제를 포함합니다. 구글 SGE, Perplexity, OpenAI의 Deep Research 같은 AI 검색 플랫폼이 웹사이트 클릭 없이 직접 답변을 제공하는 시대에 브랜드가 가시성을 유지하도록 돕는 것을 목표로 합니다.
Orange 142, une division de Direct Digital Holdings (NASDAQ : DRCT), a publié un guide complet intitulé « Guide des meilleures pratiques pour l'optimisation des moteurs génératifs (GEO) » afin d'aider les marketeurs à s'adapter à la recherche alimentée par l'IA. Ce guide traite de la transition de la recherche traditionnelle basée sur les liens vers les plateformes d'IA générative, où 60 % des recherches peuvent ne générer aucun clic.
Élaboré par le Conseil des canaux émergents d'Orange 142, ce guide couvre des sujets essentiels tels que les fondamentaux du GEO, l'interprétation du contenu par l'IA, les tactiques de visibilité et les stratégies de structuration du contenu. Il vise à aider les marques à conserver leur visibilité à une époque où les plateformes de recherche IA comme Google SGE, Perplexity et Deep Research d'OpenAI fournissent des réponses directes sans clics vers les sites web.
Orange 142, eine Tochtergesellschaft von Direct Digital Holdings (NASDAQ: DRCT), hat einen umfassenden Leitfaden mit dem Titel "Best Practices Guide zur Generativen Engine-Optimierung (GEO)" veröffentlicht, um Marketern bei der Anpassung an KI-gestützte Suche zu helfen. Der Leitfaden behandelt den Wandel von der traditionellen linkbasierten Suche zu generativen KI-Plattformen, bei denen 60 % der Suchanfragen möglicherweise ohne Klick enden.
Der vom Emerging Channels Council von Orange 142 entwickelte Leitfaden behandelt wichtige Themen wie die Grundlagen von GEO, die Interpretation von KI-Inhalten, Sichtbarkeitstaktiken und Strategien zur Inhaltsstrukturierung. Ziel ist es, Marken dabei zu unterstützen, in einer Ära sichtbar zu bleiben, in der KI-Suchplattformen wie Google SGE, Perplexity und OpenAIs Deep Research direkte Antworten ohne Website-Klicks liefern.
- Launch of innovative guide addressing emerging AI search trends and market needs
- Positions company as thought leader in digital marketing evolution
- Demonstrates proactive approach to changing search landscape
- None.
New guide provides essential strategies for marketers navigating the future of generative search engine optimization and zero-click customer journeys
With search engines rapidly evolving from traditional link-based models to generative AI-powered experiences, marketers urgently need to rethink their strategies. This comprehensive guide explores how businesses can adapt their content and digital presence to stay competitive in a world where
"Generative AI is completely transforming how consumers search, shop, and discover," said Lindsey Wilkes, SVP, Business Development and head of the Emerging Channels Council at Orange 142. "This guide is designed to help marketers understand and embrace Generative Engine Optimization as a new discipline and foundational strategy for future-proofing brand visibility."
Securing Brand Visibility in the Age of AI
Orange 142's Emerging Channels Council created this guide to help brands and agencies respond to a seismic shift in digital discovery. The rise of AI search platforms such as Google SGE, Perplexity, and OpenAI's Deep Research means search engines answer questions directly, curating and synthesizing content without users clicking on a website.
The guide covers the key concepts and actionable insights marketers need to succeed, including:
- What Generative Engine Optimization (GEO) is—and how it differs from traditional SEO
- How AI search engines interpret, synthesize, and cite content
- Tactical best practices to increase visibility in AI-generated responses
- Strategies for content structuring, authority-building, and user intent matching
- Emerging tools for tracking brand mentions and citations in AI overviews
"As AI transforms the entire search experience into a seamless, zero-click journey, traditional traffic and attribution models are breaking down," continued Wilkes. "GEO isn't just a new buzzword in the industry— it's a core part of how marketers will protect and grow their digital footprint going forward."
This release marks the latest initiative from the Emerging Channels Council, which educates and empowers marketers to experiment in underutilized and rapidly evolving media environments. As generative AI continues to reshape search marketing, Orange 142 remains at the forefront of helping brands thrive in this new landscape.
To download the Best Practices Guide to GEO or explore additional Emerging Channels resources, visit: https://orange142.com/emerging-channels-hub
About Orange 142
Orange 142 is a digital marketing and advertising company with offices across the US. We service marketers and agencies. We are part of Direct Digital Holding, the ninth Black-owned company to go public.
We help marketers of all sizes grow their reach and revenue through data-driven media strategies. We also partner with agencies and execute campaigns on behalf of their clients.
Our team of experts deeply understands the digital landscape and the latest advertising and marketing technologies. We work closely with our clients to develop and execute custom advertising and marketing campaigns that meet specific goals.
We are committed to providing our clients with the highest service and transparency. Open communication and collaboration are essential to the success of every advertising and marketing initiative.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Travel & Tourism, Energy, Healthcare, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences.
At Direct Digital Holdings, we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is "Digital advertising built for everyone."
For more information, visit www.directdigitalholdings.com.
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