Darden and Uber Continue Partnership with On-Demand Delivery Pilot at Cheddar's Scratch Kitchen
Rhea-AI Summary
Darden Restaurants (NYSE: DRI) and Uber Technologies (NYSE: UBER) have announced an expansion of their partnership, with Cheddar's Scratch Kitchen becoming the next Darden brand to test on-demand delivery. The pilot program is currently running in 10 Cheddar's restaurants, allowing customers to order delivery directly through the Cheddar's website and app, while Uber Direct manages deliveries through their national network.
This expansion follows the successful implementation of delivery services at Olive Garden. According to Chris Chang, Darden's Chief Information Officer, the company gained valuable insights from the initial Olive Garden pilot, and its success encouraged them to extend delivery services to Cheddar's. Cheddar's plans to expand the delivery service more widely across their system following a successful pilot phase.
Positive
- Successful expansion of delivery services to a second major brand
- Direct ordering through own platform maintains customer relationship
- Leveraging existing successful partnership with Uber Direct
Negative
- initial rollout to only 10 locations
- Additional delivery operations may impact operational complexity
Cheddar's is the next Darden brand to test first-party delivery following the successful rollout at Olive Garden
Cheddar's is currently conducting the pilot in 10 restaurants, enabling guests to order delivery directly through the Cheddar's website and app, while Uber Direct will handle deliveries through Uber's national delivery network. Following the completion of a successful pilot, Cheddar's plans to deploy it more broadly across their system.
"We have developed a strong partnership with the Uber Direct team," said Chris Chang, Chief Information Officer at Darden. "We learned a lot from the initial pilot at Olive Garden, and that, combined with the success of the full rollout, gave us confidence to quickly move to piloting delivery at Cheddar's."
"The needs of restaurants are evolving more quickly than ever, and we're focused on providing world-class solutions to meet those needs," said Sarfraz Maredia, Vice President of Delivery, Head of
About Darden
Darden is a restaurant company featuring a portfolio of differentiated brands that include Olive Garden, LongHorn Steakhouse, Yard House, Ruth's Chris Steak House, Cheddar's Scratch Kitchen, The Capital Grille, Chuy's, Seasons 52, Eddie V's and Bahama Breeze. For more information, please visit www.darden.com.
About Uber
Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 58 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
Media Contacts
Darden: Rich Jeffers, rjeffers@darden.com
Uber: Carissa Simons, press@uber.com
View original content:https://www.prnewswire.com/news-releases/darden-and-uber-continue-partnership-with-on-demand-delivery-pilot-at-cheddars-scratch-kitchen-302406741.html
SOURCE Darden Restaurants, Inc.
FAQ
How many Cheddar's restaurants are participating in DRI's delivery pilot with Uber?
What delivery platform will DRI use for Cheddar's Scratch Kitchen?
Which Darden restaurant brand previously tested the Uber delivery partnership?
Will DRI expand the Uber delivery service to more Cheddar's locations?
