Viant Achieved Carbon Neutrality for Calendar Year 2023
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Companies across various industries are increasingly incorporating sustainability into their business models and Viant Technology Inc.'s recent sustainability report highlights this trend within the digital advertising sector. The report's emphasis on decarbonization efforts, such as the attainment of carbon neutrality, reflects a growing corporate responsibility towards environmental impact, which is becoming a critical factor in consumer and investor decision-making. Viant's strategic collaborations for sourcing renewable energy and purchasing carbon offsets demonstrate a proactive approach to reducing the carbon footprint of digital advertising, which is a significant contributor to global emissions.
The introduction of Adtricity and the Carbon Emissions Calculator are innovative tools that not only enhance Viant's sustainability credentials but also offer clients ways to engage with and benefit from clean energy initiatives. These steps can potentially lead to competitive advantages as businesses and consumers increasingly prefer to associate with environmentally responsible companies. Moreover, Viant's role as a founding member of Ad Net Zero and a supporter of the IAB's Sustainability Working Group positions the company as a leader in the digital advertising industry's move towards sustainability, which could influence industry-wide practices and standards.
From a financial perspective, Viant Technology Inc.'s sustainability initiatives, as outlined in their inaugural report, could have a positive impact on the company's long-term profitability and market positioning. Investors are progressively factoring Environmental, Social and Governance (ESG) criteria into their valuation models and Viant's sustainability measures may enhance its ESG ratings. This could attract ESG-focused funds and socially responsible investors, potentially leading to a broader investor base and possibly a more favorable cost of capital.
Furthermore, the Adtricity customer incentive program, by offering RECs for media investment, aligns with the increasing demand for sustainable business practices and could lead to increased customer loyalty and higher sales. The Direct Access initiative, by optimizing supply paths for cost and carbon efficiency, may also result in operational cost savings. These initiatives could contribute to improved margins and shareholder value over time, assuming successful implementation and market reception.
Assessing the market response to sustainability reports like Viant's requires an understanding of consumer and client sentiment towards corporate environmental responsibility. The digital advertising industry is under scrutiny for its energy consumption and carbon emissions and Viant's sustainability efforts may resonate positively with environmentally conscious clients. The company's sustainability program, Adtricity, could serve as a differentiator in the market, potentially attracting new clients interested in reducing their own carbon footprint.
Moreover, Viant's Carbon Emissions Calculator tool offers transparency in emissions measurement, which could enhance trust and credibility among stakeholders. As the industry moves towards greater accountability, Viant's early adoption and leadership in sustainability initiatives could position it favorably among peers and clients. It will be important to monitor the uptake of Viant's sustainability offerings and whether these lead to tangible business growth and client acquisition.
Viant Releases Inaugural Sustainability Report
Viant’s carbon neutrality was achieved by strategic collaborations with cloud providers to source renewable energy for powering Viant’s platform when feasible, while also purchasing carbon offsets and renewable energy credits (RECs), which help to increase the broader supply of renewable energy throughout
Along with carbon neutrality, key highlights from Viant’s Sustainability Report for 2023 include:
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Viant’s launch of Adtricity— the company’s sustainability program which includes a customer incentive program that delivers RECs for media investment. Adtricity not only helps clients reach their sustainability goals but also contributes to the advancement of clean energy production in
the United States . - The debut of Direct Access—Viant’s supply path optimization initiative that drives cost efficiencies and carbon reduction for advertisers by forging direct partnerships with the leading streaming services and publishers.
- Viant launched its first ever Carbon Emissions Calculator powered by emissions measurement partner Scope3.
- The company also became a founding member of Ad Net Zero as well as a supporting member of the IAB’s Sustainability Working Group.
“2023 was a big year for Viant with a number of firsts for us around sustainability, yet the challenge of curbing carbon impact is vast, and there is more we can do as an industry to reduce digital advertising’s carbon footprint,” said Tim Vanderhook, Co-Founder and Chief Executive Officer, Viant Technology. “We have focused plans to advance our sustainability efforts in 2024 with the growth and expansion of Viant’s Adtricity program guided by an action-first approach to sustainability.”
To view Viant’s 2023 Sustainability Report, please click here.
ABOUT VIANT
Viant® (NASDAQ: DSP) is a leading people-based, advertising technology company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. As an organization committed to sustainability, Viant’s Adtricity® carbon reduction program helps clients achieve their sustainability goals. In the past year, Viant was recognized by G2 as a Leader in the DSP category and as the Best Software in Marketing & Advertising, earned Great Place to Work® certification, and became a founding member of Ad Net Zero. Viant’s Co-Founders Tim and Chris Vanderhook are also past recipients of EY’s Entrepreneurs of the Year award. To learn more, please visit viantinc.com.
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Media:
Marielle Lyon
press@viantinc.com
Source: Viant Technology Inc.
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