Viant Technology Stock Price, News & Analysis

Viant Technology Inc. (NASDAQ: DSP) is an advertising software company that operates in the information sector as part of the software publishers industry. The company provides a cloud-based demand-side platform (DSP) that enables the programmatic purchase of advertising, described as the electronification of the ad buying process. Marketers and their advertising agencies use Viant’s platform to centralize the planning, buying and measurement of campaigns across channels, including connected TV (CTV), streaming audio, digital out-of-home, mobile and desktop.

Across its public disclosures and press releases, Viant describes itself as a leader in CTV and AI-powered programmatic advertising. Its omnichannel platform is built for CTV and is designed to help marketers plan, execute and measure campaigns with precision and efficiency. The company trades on the Nasdaq Global Select Market under the ticker symbol DSP and is identified in SEC filings as an emerging growth company.

AI-powered advertising and ViantAI

A central focus for Viant is the application of artificial intelligence to digital advertising. The company has introduced ViantAI, which it describes as an AI-powered solution and the industry’s first autonomous media planning and buying platform. According to company statements, ViantAI can transform a few inputs from advertisers into media plans, turn those plans into live campaigns, automate bidding, and translate performance into plain-language answers. Viant reports that ViantAI is intended to help media teams save time while driving stronger performance and revenue.

Viant has also launched Outcomes, described as its first fully autonomous open internet ad product and a next generation ViantAI innovation. Outcomes is built on Viant’s AI Lattice Brain, a decisioning architecture designed to operate campaigns autonomously. The Lattice Brain continuously evaluates proprietary data signals such as Viant Household ID, IRIS_ID, supply quality scoring, historical campaign performance, bid pricing dynamics and real-time delivery data to determine and execute optimization decisions without manual intervention. Advertisers define the business result they want to achieve, and Viant’s AI manages execution toward that outcome while maintaining transparency into where ads run and how performance is achieved.

Identity, addressability and data infrastructure

Viant emphasizes identity and addressability as key components of its platform. The company highlights its Household ID and IRIS_ID as proprietary identifiers that support contextual and emotional targeting and measurement, particularly in CTV and streaming environments. Through integrations with publishers such as Tubi and technology partners such as Magnite’s SpringServe video platform, Viant enables advertisers to reach addressable audiences with greater accuracy and scale and to apply video-level contextual and emotional data in their campaigns.

According to Viant, its vertically integrated data and technology stack supports identity, quality and performance signals that feed into ViantAI and the Lattice Brain. The company states that this stack helps separate real human audiences from invalid traffic across premium inventory and supports outcome-driven advertising strategies across CTV, streaming audio and other digital channels.

CTV, audio and open internet focus

Viant positions CTV as a major growth area on its platform. The company reports record CTV advertiser spend, with CTV accounting for a significant portion of total ad spend on its platform in recent periods. It also highlights record streaming audio ad spend, reflecting demand for audio as a data-driven channel.

Viant’s partnerships illustrate its focus on the open internet and premium supply. The company has expanded its Direct Access program through a direct integration with Magnite’s SpringServe ad server, which Viant states provides more transparent supply paths, direct-to-publisher access and fewer non-value-added intermediaries for CTV campaigns. Viant has also announced a strategic integration with iHeartMedia and Triton Digital, enabling advertisers using Viant’s platform to activate addressable campaigns across podcasts, streaming audio and broadcast radio inventory within iHeartMedia’s audio network.

Brand and agency relationships

Viant’s platform is used by marketers and their agencies to centralize digital advertising activity. The company has announced a multi-year partnership designating Viant as the Advertising Platform for Molson Coors Beverage Company, enabling Molson Coors to activate and scale its first-party data across programmatic channels using Viant’s Household ID and identity infrastructure. Viant describes this partnership as focused on measurable business outcomes and on a shared concept of “Findability,” or the ability to connect brands with the right legal drinking age audiences responsibly and at scale.

In its financial communications, Viant notes that it works with brand advertisers across categories and that new brand and agency clients are adopting its CTV product offering, addressability solutions and ViantAI product suite. The company defines advertiser spend, or ad spend, as the total amount billed to customers for activity on its platform, inclusive of media, third-party data, add-on features and the platform fee.

Financial reporting and regulatory status

Viant files periodic reports and current reports with the U.S. Securities and Exchange Commission. Recent Form 8-K filings reference press releases announcing financial results for quarters ended June 30 and September 30, 2025. In these filings, Viant discusses GAAP metrics such as revenue, gross profit and net income, as well as non-GAAP measures including contribution ex-TAC, adjusted EBITDA, non-GAAP operating expenses and non-GAAP net income. The company explains that contribution ex-TAC, adjusted EBITDA and related measures are used by management to evaluate performance, while also providing reconciliations to the most directly comparable GAAP measures.

Viant’s balance sheet disclosures show assets such as cash and cash equivalents, accounts receivable, property, equipment and software, operating lease assets, intangible assets and goodwill, along with current and long-term liabilities and stockholders’ equity. The company indicates that it has Class A and Class B common stock outstanding and that it is listed on the Nasdaq Global Select Market. Viant identifies itself as an emerging growth company in its SEC filings.

Awards and industry recognition

Viant reports multiple industry recognitions tied to its AI and programmatic capabilities. The company states that it has been awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, and that ViantAI has been named Best Strategic AI Platform in Adweek’s Tech Stack Awards. Viant also notes that it has received a Great Place to Work certification and the Business Intelligence Group’s AI Excellence Award. These awards are cited by the company as evidence of the impact of its AI-powered advertising solutions and its role in digital marketing.

Business model and use cases

According to Viant’s descriptions, the company’s business model centers on providing a programmatic advertising platform that supports planning, buying and measurement across multiple digital channels. Marketers and agencies use the platform to execute outcome-focused campaigns, leveraging identity, contextual data and AI-driven decisioning. The platform’s capabilities span CTV, streaming audio, digital out-of-home, mobile and desktop, with particular emphasis on CTV and addressable media.

Viant states that its AI-led workflows and autonomous products are intended to reduce the operational burden of campaign setup, optimization and day-to-day management, allowing human teams to focus on strategy and business priorities while the platform manages execution toward defined outcomes. The company’s integrations with publishers and audio networks are presented as ways to provide advertisers with transparent, efficient access to premium inventory across the open internet.

Position within the software publishers industry

Within the software publishers industry, Viant is characterized in its own materials as an advertising software company with a cloud-based DSP. Its focus on CTV, AI-powered programmatic advertising, identity infrastructure and partnerships with major media and technology companies defines its role in the broader digital advertising ecosystem. Investors and analysts evaluating Viant can review its SEC filings for detailed financial information and its press releases for updates on partnerships, product launches and platform capabilities.