Capital V LLC (DSP) sells 37,500 Viant Technology Class A shares under 10b5-1 plan

Rhea-AI Filing Summary

Capital V LLC, a more than 10% owner of Viant Technology Inc. (DSP), reported a series of transactions involving its dual-class holdings. On January 20, 2026, it exercised 37,500 Class B Units of Viant Technology LLC into 37,500 shares of Class A common stock at an exercise price of $0, and the corresponding 37,500 shares of Class B common stock were cancelled for no consideration in connection with that redemption. Capital V LLC then sold Class A shares in three tranches under a pre-arranged Rule 10b5-1 trading plan: 15,000 shares on January 20 at a weighted average price of $11.9403, 14,778 shares on January 21 at $12.2405, and 7,722 shares on January 22 at $12.8716. After these sales, Capital V LLC reported holding 0 shares of Class A common stock directly and 27,434,326 Class B Units, which remain exchangeable one-for-one into Class A shares with corresponding Class B common stock cancelled upon each exchange.

Insider Trade Summary

Net Seller: 37,500 shares ($459,389)

Net Sell 6 txns

Insider Capital V LLC

Role 10% Owner

Sold 37,500 shs ($459K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	7,722	$12.8716	$99K
Sale	Class A Common Stock	14,778	$12.2405	$181K
Exercise	Class B Units	37,500	$0.00	--
Exercise	Class A Common Stock	37,500	$0.00	--
Disposition	Class B Common Stock	37,500	$0.00	--
Sale	Class A Common Stock	15,000	$11.9403	$179K

Holdings After Transaction: Class A Common Stock — 0 shares (Direct); Class B Units — 27,434,326 shares (Direct); Class B Common Stock — 27,434,326 shares (Direct)

Footnotes (1)

1. The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled. Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock. Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.615 to $12.37. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.95 to $12.55. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.575 to $13.195. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Capital V LLC

(Last) (First) (Middle)

C/O VIANT TECHNOLOGY INC.

2722 MICHELSON DRIVE, SUITE 100

(Street)

IRVINE CA 92612

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Viant Technology Inc. [ DSP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
01/20/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	01/20/2026		M(1)		37,500	A	$0(1)	37,500	D
Class B Common Stock	01/20/2026		D(2)		37,500	D	$0(2)	27,434,326	D
Class A Common Stock	01/20/2026		S(3)		15,000	D	$11.9403(4)	22,500	D
Class A Common Stock	01/21/2026		S(3)		14,778	D	$12.2405(5)	7,722	D
Class A Common Stock	01/22/2026		S(3)		7,722	D	$12.8716(6)	0	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class B Units	(1)	01/20/2026		M(1)			37,500	(1)	(1)	Class A Common Stock	37,500	$0	27,434,326	D

Explanation of Responses:

1. The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.

2. Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock.

3. Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.

4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.615 to $12.37. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.95 to $12.55. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.575 to $13.195. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Larry Madden, Attorney-in-Fact for Capital V LLC	01/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider activity did Capital V LLC report in Viant Technology Inc. (DSP)?

Capital V LLC reported exchanging 37,500 Class B Units into 37,500 shares of Class A common stock on January 20, 2026, cancelling an equal number of shares of Class B common stock, and then selling a total of 37,500 Class A shares over three days.

How many Viant Technology (DSP) Class A shares did Capital V LLC sell and at what prices?

Capital V LLC sold 15,000 Class A shares on January 20 at a weighted average price of $11.9403, 14,778 shares on January 21 at $12.2405, and 7,722 shares on January 22 at $12.8716, for a total of 37,500 Class A shares.

Was the Viant Technology (DSP) share sale by Capital V LLC under a 10b5-1 plan?

Yes. The filing states that the Class A shares were sold pursuant to a Rule 10b5-1 trading plan adopted by Capital V LLC on March 18, 2025 and amended on September 17, 2025.

What happened to Capital V LLC’s Class B common stock in Viant Technology Inc. (DSP)?

In connection with the redemption of 37,500 Class B Units for Class A common stock, an equal number of 37,500 shares of Class B common stock were cancelled for no consideration, as described in the filing.

How many Viant Technology (DSP) shares does Capital V LLC own after these transactions?

After the reported transactions, Capital V LLC reported owning 0 shares of Class A common stock directly and 27,434,326 Class B Units, which are exchangeable on a one-for-one basis into shares of Class A common stock with corresponding Class B common stock cancelled upon each exchange.

How are Viant Technology LLC Class B Units related to Viant Technology Inc. Class A common stock?

The filing explains that each Class B Unit of Viant Technology LLC is exchangeable at the holder’s option on a one-for-one basis into a share of Class A common stock of Viant Technology Inc., and that the corresponding share of Class B common stock is automatically cancelled upon exchange.