Capital V sells 37,500 Viant Technology shares
Capital V LLC, a 10% owner of Viant Technology Inc., reported a series of transactions in the company’s Class A and Class B equity.
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Form Type
4
Rhea-AI Filing Summary
Capital V LLC, a 10% owner of Viant Technology Inc., reported a series of transactions in the company’s Class A and Class B equity. On April 20, 2026, it exercised 37,500 Class B Units of Viant Technology LLC into the same number of Class A common shares, and the corresponding 37,500 shares of Class B common stock were cancelled for no consideration. Capital V then sold a total of 37,500 Class A shares in open-market transactions on April 20–22 at weighted average prices of $11.1198, $10.9147, and $10.7436 per share. These sales were made under a pre-arranged Rule 10b5-1 trading plan. Following the last reported sale, Capital V reported 0 shares of Class A common stock and 27,321,826 Class B Units held directly.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
6 txns
Insider
Capital V LLC
Role
10% Owner
Sold
37,500 shs ($411K)
Approx. gross sale proceeds
$411K
Approx. exercise cost
$0.00
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 8,389 | $10.7436 | $90K |
| Sale | Class A Common Stock | 14,111 | $10.9147 | $154K |
| Exercise | Class B Units | 37,500 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 37,500 | $0.00 | $0.00 |
| Disposition | Class B Common Stock | 37,500 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 15,000 | $11.1198 | $167K |
Holdings After Transaction:
Class B Units — 27,321,826 contracts (Direct);
Class B Common Stock — 27,321,826 shares (Direct);
Class A Common Stock — 0 shares (Direct)
Footnotes (6)
- F1. The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.
- F2. Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock.
- F3. Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.
- F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.00 to $11.40. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.64 to $11.46. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.395 to $10.94. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Class A shares sold: 37,500 shares
Weighted avg price 20 Apr: $11.1198 per share
Weighted avg price 21 Apr: $10.9147 per share
+4 more
7 metrics
Class A shares sold
37,500 shares
Open-market sales on April 20–22, 2026
Weighted avg price 20 Apr
$11.1198 per share
Class A sale on April 20, 2026
Weighted avg price 21 Apr
$10.9147 per share
Class A sale on April 21, 2026
Weighted avg price 22 Apr
$10.7436 per share
Class A sale on April 22, 2026
Class B Units remaining
27,321,826 units
Direct holdings after April 20, 2026 transactions
Units exchanged
37,500 Class B Units
Exchanged one-for-one into Class A shares
Net share flow
37,500 net shares sold
Net of sales versus exercises in transaction summary
Key Terms
Class B Units, Class A common stock, Rule 10b5-1 plan, disposition to issuer, +1 more
5 terms
Class B Units financial
"The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable..."
Class A common stock financial
"exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock..."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Rule 10b5-1 plan financial
"Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC..."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
disposition to issuer financial
"transaction_action": "issuer disposition""
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider activity did Capital V LLC report for Viant Technology (DSP)?
Capital V LLC exercised 37,500 Class B Units into Class A shares, cancelled 37,500 Class B common shares, then sold 37,500 Class A shares in open-market trades at weighted average prices between about $10.74 and $11.12 per share.
What Viant Technology holdings does Capital V LLC report after these transactions?
After the reported transactions, Capital V LLC reports holding 0 shares of Viant Technology Class A common stock and 27,321,826 Class B Units of Viant Technology LLC, which are exchangeable one-for-one into Class A common stock at the holder’s option.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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