STOCK TITAN

Capital V LLC trims Viant Technology (DSP) stake via 37,500-share sale

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Capital V LLC, a 10% owner of Viant Technology Inc., reported a series of transactions in the company’s Class A and Class B equity. On April 20, 2026, it exercised 37,500 Class B Units of Viant Technology LLC into the same number of Class A common shares, and the corresponding 37,500 shares of Class B common stock were cancelled for no consideration. Capital V then sold a total of 37,500 Class A shares in open-market transactions on April 20–22 at weighted average prices of $11.1198, $10.9147, and $10.7436 per share. These sales were made under a pre-arranged Rule 10b5-1 trading plan. Following the last reported sale, Capital V reported 0 shares of Class A common stock and 27,321,826 Class B Units held directly.

Positive

  • None.

Negative

  • None.
Insider Capital V LLC
Role null
Sold 37,500 shs ($411K)
Type Security Shares Price Value
Sale Class A Common Stock 8,389 $10.7436 $90K
Sale Class A Common Stock 14,111 $10.9147 $154K
Exercise Class B Units 37,500 $0.00 --
Exercise Class A Common Stock 37,500 $0.00 --
Disposition Class B Common Stock 37,500 $0.00 --
Sale Class A Common Stock 15,000 $11.1198 $167K
Holdings After Transaction: Class A Common Stock — 0 shares (Direct, null); Class B Units — 27,321,826 shares (Direct, null); Class B Common Stock — 27,321,826 shares (Direct, null)
Footnotes (1)
  1. The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled. Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock. Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.00 to $11.40. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.64 to $11.46. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.395 to $10.94. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Class A shares sold 37,500 shares Open-market sales on April 20–22, 2026
Weighted avg price 20 Apr $11.1198 per share Class A sale on April 20, 2026
Weighted avg price 21 Apr $10.9147 per share Class A sale on April 21, 2026
Weighted avg price 22 Apr $10.7436 per share Class A sale on April 22, 2026
Class B Units remaining 27,321,826 units Direct holdings after April 20, 2026 transactions
Units exchanged 37,500 Class B Units Exchanged one-for-one into Class A shares
Net share flow 37,500 net shares sold Net of sales versus exercises in transaction summary
Class B Units financial
"The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable..."
Class A common stock financial
"exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock..."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Rule 10b5-1 plan financial
"Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC..."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
disposition to issuer financial
"transaction_action": "issuer disposition""
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Capital V LLC

(Last)(First)(Middle)
C/O VIANT TECHNOLOGY INC.
2722 MICHELSON DRIVE, SUITE 100

(Street)
IRVINE CALIFORNIA 92612

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Viant Technology Inc. [ DSP ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
DirectorX10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/20/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock04/20/2026M(1)37,500A$0(1)37,500D
Class B Common Stock04/20/2026D(2)37,500D$0(2)27,321,826D
Class A Common Stock04/20/2026S(3)15,000D$11.1198(4)22,500D
Class A Common Stock04/21/2026S(3)14,111D$10.9147(5)8,389D
Class A Common Stock04/22/2026S(3)8,389D$10.7436(6)0D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Class B Units(1)04/20/2026M37,500 (1) (1)Class A Common Stock37,500$027,321,826D
Explanation of Responses:
1. The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.
2. Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock.
3. Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.
4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.00 to $11.40. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.64 to $11.46. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.395 to $10.94. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Larry Madden, Attorney-in-Fact for Capital V LLC04/22/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider activity did Capital V LLC report for Viant Technology (DSP)?

Capital V LLC exercised 37,500 Class B Units into Class A shares, cancelled 37,500 Class B common shares, then sold 37,500 Class A shares in open-market trades at weighted average prices between about $10.74 and $11.12 per share.

How many Viant Technology Class A shares did Capital V LLC sell?

Capital V LLC sold a total of 37,500 shares of Viant Technology Class A common stock. The sales occurred across April 20–22, 2026, in multiple open-market transactions at weighted average prices around the low-$11 range.

Were Capital V LLC’s Viant Technology share sales under a 10b5-1 plan?

Yes. The filing states the shares were sold pursuant to a Rule 10b5-1 trading plan adopted by Capital V LLC on March 18, 2025 and amended on September 17, 2025, indicating the trades were pre-scheduled rather than timed discretionarily.

What Viant Technology holdings does Capital V LLC report after these transactions?

After the reported transactions, Capital V LLC reports holding 0 shares of Viant Technology Class A common stock and 27,321,826 Class B Units of Viant Technology LLC, which are exchangeable one-for-one into Class A common stock at the holder’s option.

What happened to the Viant Technology Class B common shares tied to the units?

In connection with redeeming 37,500 Class B Units for Class A common stock, an equal number of Viant Technology Class B common shares were cancelled for no consideration. This reflects the automatic cancellation mechanism when Class B Units are exchanged.

At what prices did Capital V LLC sell Viant Technology Class A shares?

The filing reports weighted average sale prices of $11.1198, $10.9147, and $10.7436 per Viant Technology Class A share. Footnotes explain these averages reflect multiple trades within price ranges roughly between $10.395 and $11.46 per share.