Viant CEO-linked entity sells 12.5K DSP shares
Viant Technology Inc. director and CEO Timothy Vanderhook reported multiple transactions in shares held indirectly through Capital V LLC, an entity in which he holds a one-third interest.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Form Type
4
Rhea-AI Filing Summary
Viant Technology Inc. director and CEO Timothy Vanderhook reported multiple transactions in shares held indirectly through Capital V LLC, an entity in which he holds a one-third interest. Capital V LLC sold a total of 12,500 shares of Class A common stock in open-market transactions at weighted average prices ranging from about $10.74 to $11.12 per share, leaving no Class A shares held indirectly after the last sale. These sales were made under a Rule 10b5-1 trading plan adopted by Capital V LLC. On the same date, 12,500 Class B Units of Viant Technology LLC were exchanged on a one-for-one basis into 12,500 shares of Class A common stock, with an equal number of Class B common shares cancelled for no consideration. Following these exchanges, Capital V LLC continued to hold 9,107,275 Class B Units indirectly.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
6 txns
Insider
Vanderhook Timothy
Role
CEO and Chairman
Sold
12,500 shs ($137K)
Approx. gross sale proceeds
$137K
Approx. exercise cost
$0.00
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 2,796 | $10.7436 | $30K |
| Sale | Class A Common Stock | 4,704 | $10.9147 | $51K |
| Exercise | Class B Units | 12,500 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 12,500 | $0.00 | $0.00 |
| Disposition | Class B Common Stock | 12,500 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 5,000 | $11.1198 | $56K |
Holdings After Transaction:
Class B Units — 9,107,275 contracts (Indirect, By Capital V LLC);
Class B Common Stock — 9,107,275 shares (Indirect, By Capital V LLC);
Class A Common Stock — 0 shares (Indirect, By Capital V LLC)
Footnotes (7)
- F1. The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.
- F2. The Reporting Person holds a one-third interest in Capital V LLC and may therefore be deemed to have an indirect pecuniary interest in one-third of Capital V LLC's total holdings.
- F3. Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by Capital V LLC of an equal number of Class B Units for Class A common stock.
- F4. Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.
- F5. The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 15,000 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $11.00 to $11.40. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 14,111 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $10.64 to $11.46. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F7. The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 8,389 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $10.395 to $10.94. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Class A shares sold: 12,500 shares
Sale price 2026-04-22: $10.7436 per share
Sale price 2026-04-21: $10.9147 per share
+4 more
7 metrics
Class A shares sold
12,500 shares
Open-market sales by Capital V LLC
Sale price 2026-04-22
$10.7436 per share
2,796 Class A shares sold indirectly
Sale price 2026-04-21
$10.9147 per share
4,704 Class A shares sold indirectly
Sale price 2026-04-20
$11.1198 per share
5,000 Class A shares sold indirectly
Class B Units exchanged
12,500 units
Converted into 12,500 Class A shares
Remaining Class B Units
9,107,275 units
Indirectly held by Capital V LLC after exchange
Net buy/sell shares
12,500 net sold
Net-sell direction across reported transactions
Key Terms
Class B Units, Class A common stock, Rule 10b5-1 plan, weighted average price, +1 more
5 terms
Class B Units financial
"The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable..."
Class A common stock financial
"into shares of Class A common stock of the Issuer."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Rule 10b5-1 plan financial
"Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC..."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The price reported in Column 4 is a weighted average price..."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
indirect pecuniary interest financial
"may therefore be deemed to have an indirect pecuniary interest in one-third..."
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did Viant Technology (DSP) report for Timothy Vanderhook?
Viant Technology reported that shares held indirectly through Capital V LLC, associated with CEO Timothy Vanderhook, were sold and exchanged. Capital V LLC sold 12,500 Class A shares and exchanged 12,500 Class B Units into Class A shares, while cancelling corresponding Class B common shares.
Were the Viant Technology (DSP) insider sales made under a 10b5-1 trading plan?
Yes. The Form 4 states that the Class A shares sold on behalf of Capital V LLC were made pursuant to a Rule 10b5-1 trading plan. That plan was adopted on March 18, 2025 and later amended on September 17, 2025, indicating the sales were pre-arranged.
What happened to Viant Technology (DSP) Class B Units and Class B common stock in this filing?
Capital V LLC exchanged 12,500 Class B Units of Viant Technology LLC into 12,500 shares of Class A common stock. In connection with this redemption, an equal number of Class B common shares were cancelled for no consideration, consistent with the one-for-one exchange structure described in the footnotes.
How many Viant Technology (DSP) Class B Units remain held by Capital V LLC?
After the reported transactions, Capital V LLC held 9,107,275 Class B Units indirectly. These Class B Units are exchangeable on a one-for-one basis into Class A common stock, and each exchange triggers automatic cancellation of a corresponding share of Class B common stock of Viant Technology.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Accepted by SEC EDGAR
Learn about SEC filing dates