Viant Technology (NASDAQ: DSP) COO sells 12,500 shares in planned trades
Rhea-AI Filing Summary
Viant Technology Inc. reporting person Christopher Vanderhook, Chief Operating Officer and 10% owner, reported indirect transactions through Capital V LLC. On July 21, 2026, Capital V LLC redeemed 12,500 Class B Units for 12,500 Class A shares and an equal number of Class B common shares were cancelled for no consideration, leaving 9,069,775 Class B Units/Class B common indirectly held. On July 21–23, 2026, Capital V LLC sold a total of 12,500 Class A shares at weighted‑average prices of $11.7042, $11.0346, and $10.4704, respectively, in multiple transactions under a Rule 10b5‑1 trading plan adopted March 18, 2025 and amended September 17, 2025. Vanderhook holds a one‑third interest in Capital V LLC and may be deemed to have an indirect pecuniary interest in one‑third of its holdings.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 12,500 shares
Net Sell
6 txns
Insider
Vanderhook Christopher
Role
Chief Operating Officer
Sold
12,500 shs ($138K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F4, F7, F2 | 4,304 | $10.4704 | $45K |
| Sale | Class A Common Stock F4, F6, F2 | 5,000 | $11.0346 | $55K |
| Grant/Award | Class B Units F1, F2 | 12,500 | -- | -- |
| Exercise | Class A Common Stock F1, F2 | 12,500 | $0.00 | $0.00 |
| Disposition | Class B Common Stock F3, F2 | 12,500 | $0.00 | $0.00 |
| Sale | Class A Common Stock F4, F5, F2 | 3,196 | $11.7042 | $37K |
Holdings After Transaction:
Class B Units — 9,069,775 shares (Indirect, By Capital V LLC);
Class B Common Stock — 9,069,775 shares (Indirect, By Capital V LLC);
Class A Common Stock — 0 shares (Indirect, By Capital V LLC)
Footnotes (7)
- F1. The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A Common Stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B Common Stock will be automatically cancelled.
- F2. The Reporting Person holds a one-third interest in Capital V LLC and may therefore be deemed to have an indirect pecuniary interest in one-third of Capital V LLC's total holdings.
- F3. Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by Capital V LLC of an equal number of Class B Units for Class A common stock.
- F4. Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.
- F5. The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 9,588 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $11.53 to $12.03. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 15,000 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $10.77 to $11.69. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F7. The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 12,912 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $10.17 to $10.81. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Class A shares sold: 12,500 shares
July 21, 2026 weighted‑average sale price: $11.7042 per share
July 22, 2026 weighted‑average sale price: $11.0346 per share
+3 more
6 metrics
Class A shares sold
12,500 shares
Total indirect sales via Capital V LLC from July 21–23, 2026
July 21, 2026 weighted‑average sale price
$11.7042 per share
Indirect sale of 3,196 Class A shares via Capital V LLC; part of 9,588-share block
July 22, 2026 weighted‑average sale price
$11.0346 per share
Indirect sale of 5,000 Class A shares via Capital V LLC; part of 15,000-share block
July 23, 2026 weighted‑average sale price
$10.4704 per share
Indirect sale of 4,304 Class A shares via Capital V LLC; part of 12,912-share block
Class B Units redeemed
12,500 units
Class B Units of Viant Technology LLC redeemed for 12,500 Class A shares on July 21, 2026
Class B Units/Class B common remaining
9,069,775 units/shares
Indirectly held by Capital V LLC after July 21, 2026 redemption
Key Terms
Class B Units, weighted average price, indirect pecuniary interest, 10b5-1 plan, +1 more
5 terms
Class B Units financial
"The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable..."
weighted average price financial
"The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion..."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
indirect pecuniary interest financial
"may therefore be deemed to have an indirect pecuniary interest in one-third of Capital V LLC's total holdings."
10b5-1 plan regulatory
"Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025..."
A 10b5-1 plan is a pre-arranged strategy that allows company insiders to buy or sell their shares at predetermined times and prices, even while they are aware of confidential information. It acts like a scheduled appointment for trading, helping ensure transactions happen transparently and legally, which can reassure investors that trades are not based on insider knowledge.
Disposition to issuer financial
"transaction_code_description": "Disposition to issuer""
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transactions did Viant Technology (DSP) COO Christopher Vanderhook report?
He reported indirect trades through Capital V LLC, including redeeming 12,500 Class B Units for the same number of Class A shares, cancelling corresponding Class B common shares, and selling a total of 12,500 Class A shares between July 21 and July 23, 2026 at weighted‑average prices.
How many Viant Technology (DSP) units does Capital V LLC hold after these transactions?
After redeeming 12,500 Class B Units for Class A shares, Capital V LLC holds 9,069,775 Class B Units and an equal number of Class B common shares indirectly. Vanderhook has an indirect pecuniary interest in one‑third of Capital V LLC’s total holdings.
How is Christopher Vanderhook’s ownership in Viant Technology (DSP) characterized?
The reported interests are held indirectly through Capital V LLC. Vanderhook owns a one‑third interest in Capital V LLC and may be deemed to have an indirect pecuniary interest in one‑third of its Viant Technology holdings, rather than holding the full positions personally.