Viant Technology CFO sells 31,644 shares
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Form Type
4
Rhea-AI Filing Summary
Viant Technology Inc. (DSP) reported that its Chief Financial Officer, Larry Madden, sold a total of 31,644 shares of Class A Common Stock in open-market transactions on September 16 and September 18, 2026, under a Rule 10b5-1 trading plan adopted on June 16, 2026.
The sales included 17,042 shares at a weighted average price of $12.5152 per share, with individual prices from $12.25 to $12.71, and 14,602 shares at a weighted average price of $12.1035 per share, with individual prices from $12.00 to $12.235.
Insider Trade Summary 10b5-1
Net Seller: 31,644 shares
Net Sell
2 txns
Insider
MADDEN LARRY
Role
Chief Financial Officer
Sold
31,644 shs ($390K)
Share of Position Sold
8.5%
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1, F3 | 14,602 | $12.1035 | $177K |
| Sale | Class A Common Stock F1, F2 | 17,042 | $12.5152 | $213K |
Holdings After Transaction:
Class A Common Stock — 342,711 shares (Direct)
Holdings Before and After:
Class A Common Stock, 374,355 to 342,711 shares (Direct)
Footnotes (3)
- F1. Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on June 16, 2026.
- F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.25 to $12.71. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.00 to $12.235. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Shares sold September 16, 2026: 17,042 shares
Weighted average price September 16, 2026: $12.5152 per share
Shares sold September 18, 2026: 14,602 shares
+5 more
8 metrics
Shares sold September 16, 2026
17,042 shares
Class A Common Stock sold by the CFO
Weighted average price September 16, 2026
$12.5152 per share
Sales executed within a $12.25–$12.71 range
Shares sold September 18, 2026
14,602 shares
Class A Common Stock sold by the CFO
Weighted average price September 18, 2026
$12.1035 per share
Sales executed within a $12.00–$12.235 range
Total shares sold
31,644 shares
Combined sales on September 16 and 18, 2026
Rule 10b5-1 plan adoption date
June 16, 2026
Date the CFO adopted the trading plan used for these sales
Price range on September 16, 2026
$12.25–$12.71 per share
Individual transaction prices within that day’s sale
Price range on September 18, 2026
$12.00–$12.235 per share
Individual transaction prices within that day’s sale
Key Terms
Rule 10b5-1 plan, weighted average price, Class A Common Stock, Reporting Person
4 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person"
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class A Common Stock financial
"Shares of Class A Common Stock were sold in multiple transactions"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Reporting Person regulatory
"The Reporting Person undertakes to provide the Issuer"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did Viant Technology (DSP) report in this Form 4?
The Chief Financial Officer, Larry Madden, reported selling 31,644 shares of Viant Technology Class A Common Stock in open-market transactions on September 16 and 18, 2026.
What type of security did the Viant Technology (DSP) CFO sell?
The reported transactions involve sales of Class A Common Stock of Viant Technology Inc. in open-market or private transactions.
AI-generated analysis. How Rhea-AI works. Not financial advice.
