Capital V LLC sells 37,500 Viant Technology (DSP) shares in 10b5-1 plan
Rhea-AI Filing Summary
Capital V LLC, a 10% owner of Viant Technology Inc., exchanged 37,500 Class B Units (and corresponding Class B common shares) for 37,500 Class A common shares, then sold 37,500 Class A shares on July 21–23, 2026 at weighted average prices between $10.17 and $12.03 under a Rule 10b5-1 trading plan adopted March 18, 2025 and amended September 17, 2025.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
6 txns
Insider
Capital V LLC
Role
10% Owner
Sold
37,500 shs ($413K)
Approx. gross sale proceeds
$413K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F3, F6 | 12,912 | $10.4704 | $135K |
| Sale | Class A Common Stock F3, F5 | 15,000 | $11.0346 | $166K |
| Exercise | Class B Units F1 | 37,500 | $0.00 | $0.00 |
| Exercise | Class A Common Stock F1 | 37,500 | $0.00 | $0.00 |
| Disposition | Class B Common Stock F2 | 37,500 | $0.00 | $0.00 |
| Sale | Class A Common Stock F3, F4 | 9,588 | $11.7042 | $112K |
Holdings After Transaction:
Class B Units — 27,209,326 shares (Direct);
Class B Common Stock — 27,209,326 shares (Direct);
Class A Common Stock — 0 shares (Direct)
Footnotes (6)
- F1. The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.
- F2. Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock.
- F3. Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.
- F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.53 to $12.03. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.77 to $11.69. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.17 to $10.81. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Class A shares sold: 37,500 shares
Class B Units exchanged: 37,500 units
Class B common stock cancelled: 37,500 shares
+5 more
8 metrics
Class A shares sold
37,500 shares
Aggregate Class A common stock sold July 21–23, 2026 by Capital V LLC
Class B Units exchanged
37,500 units
Class B Units of Viant Technology LLC exchanged into Class A common stock on July 21, 2026
Class B common stock cancelled
37,500 shares
Class B common shares cancelled for no consideration upon redemption of an equal number of Class B Units
Class B Units following transaction
27,209,326 units
Class B Units reported as held directly by Capital V LLC after the July 21, 2026 redemption
July 21 weighted average sale price
$11.7042 per share
Weighted average price for 9,588 Class A shares sold on July 21, 2026; trades ranged from $11.53 to $12.03
July 22 weighted average sale price
$11.0346 per share
Weighted average price for 15,000 Class A shares sold on July 22, 2026; trades ranged from $10.77 to $11.69
July 23 weighted average sale price
$10.4704 per share
Weighted average price for 12,912 Class A shares sold on July 23, 2026; trades ranged from $10.17 to $10.81
10b5-1 plan adoption date
March 18, 2025
Date Capital V LLC adopted the Rule 10b5-1 trading plan governing the reported sales; amended September 17, 2025
Key Terms
Rule 10b5-1 plan, weighted average price, Class B Units
3 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025"
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class B Units financial
"The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transactions did Capital V LLC report for Viant Technology (DSP)?
Capital V LLC reported exchanging 37,500 Class B Units (and corresponding Class B common shares) for 37,500 Class A shares, then selling 37,500 Class A common shares in open-market transactions over July 21–23, 2026, according to the Form 4 filing.
How do Viant Technology (DSP) Class B Units relate to Class A common stock?
Each Class B Unit of Viant Technology LLC is exchangeable one-for-one into a share of Viant Technology’s Class A common stock at the holder’s option. When a Class B Unit is exchanged, the corresponding share of Class B common stock is automatically cancelled.
Were Capital V LLC’s Viant Technology (DSP) sales made under a Rule 10b5-1 plan?
Yes. The Form 4 states the shares were sold under a Rule 10b5-1 plan adopted by Capital V LLC on March 18, 2025 and amended on September 17, 2025. Such plans pre-arrange trading parameters and can limit the informational value of trade timing.
How many Class B Units of Viant Technology (DSP) does Capital V LLC hold after these transactions?
After redeeming 37,500 Class B Units, Capital V LLC reported holding 27,209,326 Class B Units and an equal number of corresponding Class B common shares. These figures reflect its remaining position in those securities following the July 21, 2026 exchange and cancellation.