Viant Technology (DSP) CEO reports Rule 10b5-1 insider stock sales
Rhea-AI Filing Summary
Viant Technology Inc. CEO and Chairman Timothy Vanderhook, reporting indirect holdings through Capital V LLC, exchanged 12,500 Class B Units for 12,500 shares of Class A common stock on July 21, 2026, with a corresponding 12,500 shares of Class B common stock cancelled for no consideration. Between July 21 and 23, he reported sales totaling 12,500 Class A shares at weighted average prices of $11.7042, $11.0346 and $10.4704 per share, executed under a Rule 10b5-1 trading plan adopted on March 18, 2025 and amended on September 17, 2025. After these transactions, Capital V LLC held 9,069,775 Class B Units and an equal number of Class B common shares, with Vanderhook having an indirect pecuniary interest in one-third of those holdings.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
6 txns
Insider
Vanderhook Timothy
Role
CEO and Chairman
Sold
12,500 shs ($138K)
Approx. gross sale proceeds
$138K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F4, F7, F2 | 4,304 | $10.4704 | $45K |
| Sale | Class A Common Stock F4, F6, F2 | 5,000 | $11.0346 | $55K |
| Exercise | Class B Units F1, F2 | 12,500 | -- | -- |
| Exercise | Class A Common Stock F1, F2 | 12,500 | $0.00 | $0.00 |
| Disposition | Class B Common Stock F3, F2 | 12,500 | $0.00 | $0.00 |
| Sale | Class A Common Stock F4, F5, F2 | 3,196 | $11.7042 | $37K |
Holdings After Transaction:
Class B Units — 9,069,775 shares (Indirect, By Capital V LLC);
Class B Common Stock — 9,069,775 shares (Indirect, By Capital V LLC);
Class A Common Stock — 0 shares (Indirect, By Capital V LLC)
Footnotes (7)
- F1. The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.
- F2. The Reporting Person holds a one-third interest in Capital V LLC and may therefore be deemed to have an indirect pecuniary interest in one-third of Capital V LLC's total holdings.
- F3. Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by Capital V LLC of an equal number of Class B Units for Class A common stock.
- F4. Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.
- F5. The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 9,588 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $11.53 to $12.03. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 15,000 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $10.77 to $11.69. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F7. The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 12,912 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $10.17 to $10.81. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Class A shares sold: 12,500 shares
Class B Units exchanged: 12,500 Class B Units
Class B common shares cancelled: 12,500 shares
+4 more
7 metrics
Class A shares sold
12,500 shares
Aggregate of reported Class A sales linked to Timothy Vanderhook’s indirect interest on July 21–23, 2026
Class B Units exchanged
12,500 Class B Units
Exchanged by Capital V LLC into 12,500 shares of Class A common stock on July 21, 2026
Class B common shares cancelled
12,500 shares
Cancellation for no consideration of Class B common stock paired with redeemed Class B Units
Capital V LLC Class B holdings
9,069,775 shares
Class B Units and corresponding Class B common stock held indirectly after the reported redemption and cancellation
Weighted average sale price 21 July 2026
$11.7042 per share
Price for 3,196 Class A shares sold, based on pro rata portion of 9,588 shares
Weighted average sale price 22 July 2026
$11.0346 per share
Price for 5,000 Class A shares sold, based on pro rata portion of 15,000 shares
Weighted average sale price 23 July 2026
$10.4704 per share
Price for 4,304 Class A shares sold, based on pro rata portion of 12,912 shares
Key Terms
Rule 10b5-1 plan, weighted average price, indirect pecuniary interest, disposition to issuer, +1 more
5 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC"
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The price reported in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
indirect pecuniary interest financial
"may therefore be deemed to have an indirect pecuniary interest in one-third"
disposition to issuer financial
"transaction_action": "issuer disposition" for Class B common stock"
exchangeable financial
"Class B Units ... are exchangeable, at the holder's option, on a one-for-one basis"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transactions did Viant Technology (DSP) report for CEO Timothy Vanderhook?
Viant Technology CEO Timothy Vanderhook, through Capital V LLC, exchanged 12,500 Class B Units for 12,500 Class A shares and reported sales totaling 12,500 Class A shares over July 21–23, 2026, reflecting his indirect pro rata interest in Capital V LLC’s trades.
What happened to Viant Technology (DSP) Class B Units and Class B common stock in this filing?
Capital V LLC redeemed 12,500 Class B Units, exchanging them one-for-one into 12,500 Class A shares, and the corresponding 12,500 Class B common shares were cancelled for no consideration, consistent with the stated pairing of Class B Units and Class B common stock.
How many Viant Technology (DSP) Class B securities remain held by Capital V LLC after these transactions?
Following the redemption and cancellation, Capital V LLC held 9,069,775 Class B Units and an equal number of Class B common shares. Vanderhook is reported to have an indirect pecuniary interest in one-third of Capital V LLC’s total holdings.