Viant Announces Agreement to Acquire TVision Strengthening Its AI-Powered Programmatic Platform

Key Terms

programmatic advertising technical

Programmatic advertising is the automated buying and selling of digital ad space using software and data to match ads to specific audiences in real time, like an electronic auction where advertisers bid for attention and publishers sell ad slots. It matters to investors because it shapes how efficiently a company can turn user attention into predictable revenue, affects margins and growth potential, and brings data-privacy and platform-quality risks that can influence future earnings.

attention measurement technical

Attention measurement is the set of tools and metrics that track how much time and focus people give to a piece of content, an ad, a product listing, or a stock-related message—think of it as a stopwatch for audience interest. For investors, it matters because higher and sustained attention often predicts stronger customer engagement, better advertising returns, or growing market awareness, while low or declining attention can signal waning demand or weaker future revenue.

co-viewership technical

Co-viewership measures how many people are watching the same program or video at the same time or within a short, linked window across devices and platforms. For investors, it signals real-time audience engagement and advertising reach—similar to counting attendees at a live event rather than occasional visitors—so higher co-viewership usually means stronger ad pricing power, greater content value, and better chances for audience-driven growth.

automatic content recognition technical

Automatic content recognition is software that listens to or watches media playing on a device and identifies the exact song, show, advertisement or other content by matching simple digital fingerprints or patterns against a database. Investors care because it turns passive viewing into measurable data that companies can use to sell targeted ads, measure audience size or enforce rights—like a scanner at a store that tags items for sale—while also creating privacy and regulatory risks that can affect revenue and valuations.

computer vision technical

Computer vision is technology that gives machines the ability to 'see' and make sense of images or video, turning pixels into usable information like object counts, measurements, or activity patterns. For investors, it matters because it enables automation, cost reduction and new product features across industries—from quality checks on factory lines to retail analytics—so companies that adopt effective computer vision can boost efficiency, reduce labor needs and create competitive advantages.

household id technical

A household id is a unique digital label that groups people who share a home so a company can treat them as one customer unit—like a single family account number used to link purchases, subscriptions, and online behavior across devices. For investors, household-level data matters because it gives a clearer view of customer reach, average revenue per home, retention and cross-selling potential, and also highlights privacy or regulation risks tied to how that data is collected and used.

ai-powered technical

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Delivering Advertisers an Unbiased View of the TV Landscape and a Clearer Path to Results

IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence for TV.

With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision's proprietary attention signals directly into its buying platform. Combined with Viant's Household ID and IRIS_ID, TVision adds three new critical signals to Viant's Intelligence Layer, creating a continuous feedback loop where viewer engagement flows directly into planning, buying, optimizing, and measuring advertising campaigns. This creates an unprecedented level of granularity across TV at the network, CTV app, show, scene, pod, and spot level – delivering immediate improvements in inventory valuation, bidding precision, and return on ad spend, exclusively within the Viant platform.

"Every advertising platform measures its own performance today, which makes it difficult for advertisers to understand what's actually working. With TVision, we are providing advertisers a true market-wide view of how their advertising performs, free from any platform's self-attribution bias. While our competitors measure themselves, Viant measures the market,” said Tim Vanderhook, CEO and Co-Founder of Viant. “Advertisers can now use attention, co-viewing and in-room signals within Viant’s AI-powered buying platform giving them unparalleled strategic advantages, including a first-of-its-kind metric: the attention-adjusted CPM."

Television advertising today spans linear, Google’s YouTube, Amazon’s Prime Video, and streaming platforms across the open internet. Yet each platform largely measures its own performance, leaving marketers without an objective, unbiased view of how their total advertising investment actually performs. TVision's nationally representative panel uses advanced computer vision and Automatic Content Recognition technology to capture genuine viewer engagement across this entire ecosystem — giving advertisers a single, independent view of attention and enabling them to optimize spend toward impressions that are actually seen.

"TVision was built to provide a more accurate and transparent view of how people engage with television and streaming content," said Yan Liu, CEO and Co-Founder of TVision. "By joining Viant, we can bring our measurement capabilities together with real-time activation and AI-powered optimization, helping advertisers turn attention insights into superior campaign performance."

The result is the trifecta TV advertisers have long been waiting for: identity, context, and verified attention unified in one independent platform, free from the conflicts of walled garden inventory — enabling advertisers to confidently direct spend toward the ad inventory that truly performs and delivers optimal outcomes.

Transaction Details

Pursuant to the definitive purchase agreement, Viant will purchase TVision for a total consideration of $40.0 million, subject to customary adjustments and hold-backs. The consideration consists of $22.5 million in cash and $17.5 million of shares of Viant's Class A common stock (based on a fixed price per share established in the merger agreement) delivered at closing.

The transaction is expected to close in Q2 2026, subject to customary closing conditions.

Rockefeller Capital Management served as exclusive investment banking advisor to TVision in connection with the transaction.

Reaffirming 1Q26 Guidance

Viant also today reaffirmed its first quarter 2026 guidance as provided on March 11, 2026.

Conference Call and Webcast Details

Viant will host a conference call and webcast today, April 15 at 6:00 a.m. Pacific Time (9:00 a.m. Eastern Time) to discuss this acquisition.

Viant’s Acquisition of TVision Conference Call

Date: April 15, 2026
Time: 6:00 a.m. Pacific Time / 9:00 a.m. Eastern Time
Webcast: https://viantinc.zoom.us/j/94220501124

Approximately one hour after completion of the live call, an archived version of the webcast will be available on the Company’s investor relations website at https://investors.viantinc.com.

Forward-Looking Statements

This press release contains forward-looking statements, including statements regarding the expected benefits of the proposed acquisition and future product capabilities. These statements are subject to risks and uncertainties that could cause actual results to differ materially. There can be no assurance that the transaction will be completed on the anticipated timeline or at all. Viant undertakes no obligation to update these statements, except as required by law.

About Viant

Viant Technology Inc. (NASDAQ: DSP) is an exclusively buy-side advertising platform powered by artificial intelligence and designed to drive performance across the open internet. Our omnichannel platform purpose-built for CTV turns data and intelligence into scalable, measurable performance for advertisers. With the launch of ViantAI and Outcomes, Viant has been at the forefront of AI innovation in advertising, building the future of fully autonomous solutions. Viant has been recognized for excellence in AI by Adweek, the Business Intelligence Group and MarTech Breakthrough and is Great Place to Work® certified. Learn more at viantinc.com.

About TVision

TVision provides second-by-second, person-level data about how people watch TV — measuring who is watching, what they are watching, and how much attention they are paying across linear and streaming environments.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260415094583/en/

Media Contact:
Marielle Lyon
press@viantinc.com

Investor Contact:
Nick Zangler
investors@viantinc.com

Source: Viant Technology Inc.