DXL BIG + TALL ADDS HAGGAR® AND DICKIES® BRANDS TO THEIR INCREASING CLOTHING ASSORTMENT
Rhea-AI Summary
DXL Big + Tall (DXLG) has announced the addition of Haggar® and Dickies® brands to its Big + Tall clothing assortment, which now includes over 80 national brands. The Haggar collection features suit separates, sport coats, dress shirts, and ties, available in select stores and online. The Dickies collection, available exclusively on DXL.com, includes work shirts, T-shirts, pants, shorts, and outerwear.
CEO Harvey Kanter emphasized the strategic move's focus on providing value options while expanding brand offerings to meet customer needs. The Haggar launch is timed to coincide with graduation and wedding seasons, offering affordable tailored clothing options for these occasions.
Positive
- Expansion of product portfolio with two well-known national brands
- Strategic timing of Haggar launch coinciding with graduation and wedding seasons
- Enhanced value offerings through affordable pricing
- Increased online exclusive offerings through Dickies collection
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, DXLG gained 2.06%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
"This latest launch reflects our unwavering dedication to providing unmatched value options, while continuing to introduce the brands that matter most and align with the lifestyle of Big + Tall men," said Harvey Kanter, President and CEO of DXL.
First, DXL's extensive collection of Haggar dresswear includes suit separates, top-selling sport coats, dress shirts and ties. Each made with meticulous craftmanship, unique comfort features,
and the perfect Big + Tall fit. The offering gives Big + Tall guys an exceptional value for tailored clothing and is offered in select stores and on DXL.com.
"At DXL, we believe every man deserves clothes that fit perfectly, helping him look and feel his very best," Kanter said. "We're launching these classic styles from Haggar at just the right time, as customers prepare for graduations, weddings, and other celebrations this season. And with affordable pricing, we're proud to offer both style and value when it matters most."
DXL is also adding the classic workwear brand Dickies to its increasing list of top-quality, casual styles. This collection includes stylish, durable work shirts, T-shirts, pants and shorts, as well as outerwear, and is available exclusively online at DXL.com.
"These new brand additions are about more than just offering a larger selection – they're about empowering our guests to step into the styles they love and wear what they want," Kanter went on to say. "Whether it's through well-known designers and brands we carry in Big + Tall sizes or through our exclusive private label offerings, we're here to ensure every man can find the perfect fit and embrace his unique style, at a moment when value is more important than ever."
About Destination XL Group
Destination XL Group, Inc. is the leading retailer of Men's Big + Tall apparel that provides the Big + Tall man the freedom to choose his own style. Subsidiaries of Destination XL Group, Inc. operate DXL Big + Tall retail and outlet stores and Casual Male XL retail and outlet stores throughout
Related Links
http://www.DXL.com
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SOURCE Destination XL Group, Inc.