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Brinker International, Inc. issues news on a casual dining portfolio led by Chili's Grill & Bar and Maggiano's Little Italy. Company updates commonly cover restaurant sales trends, fiscal earnings, guidance, cash flow uses, and capital actions such as revolver repayment and share repurchases.
Brand announcements often focus on Chili's menu value platforms, burgers, chicken sandwiches, fajitas, margaritas, and national marketing programs, along with Maggiano's Italian-American menu, family-style dining, delivery, carryout, and banquet services. Corporate news also includes leadership changes and marketing oversight across both restaurant brands.
Chili's (NYSE:EAT) expanded its $10.99 3 For Me menu nationwide by adding the Big Crispy and Spicy Big Crispy chicken sandwiches, plus four additional Big Crispy variations.
The chain says a local study found Big Crispy filets were over 80% bigger than the average McCrispy filet; a pop-up "Big Crispy Food Court" will run in New York City on April 16, 2026.
Maggiano's Little Italy (NYSE:EAT) begins larger portions and an expanded Family Style menu effective March 18, 2026. Guests receive approximately 20% more pasta and increased protein on signature entrees at no extra cost across 48 locations. Family Style adds 15 dishes and starts at $44 per person ($14 for children under 12), with endless refills and three desserts for sharing. Pricing and availability may vary by location; Family Style unavailable at airport sites.
Chili's (NASDAQ:EAT) and Spire Motorsports unveiled the Chili's Marg Machine, a No. 77 Chevrolet Camaro ZL1 for driver Carson Hocevar that recreates Dale Earnhardt's 1981 blue-and-yellow paint scheme for Alumni Weekend at Darlington Raceway.
The activation includes a themed firesuit, on-track appearances March 20–22, a meet-and-greet at Florence Chili's on March 21, a merch drop at Fan Zone locations, and the race broadcast Sunday, March 22 at 3 p.m. ET on FS1. According to the company, Chili's sold nearly 30 million margaritas in 2025.
Brinker International (NYSE: EAT) promoted George Felix to Executive Vice President, Chief Marketing Officer, effective March 2, 2026. Felix will oversee marketing for both Chili's and Maggiano's, applying a unified strategy to clarify Maggiano's positioning and improve execution.
Felix joined Brinker in 2022 and is credited with helping return Chili's to category leadership; Brinker market capitalization increased from $1.3B at his start to $6.25B as of March 2, 2026. He will continue reporting to CEO Kevin Hochman.
Chili's (NYSE:EAT) returns to the track March 1, 2026 at Circuit of the Americas in Austin with driver Carson Hocevar and the No. 77 Ride the 'Dente Chevrolet. The brand extended a multi-year sponsorship with Spire Motorsports and highlights its Presidente Margarita, selling nearly 30 million margaritas in 2025.
The campaign features a new black-and-white car and firesuit design, pepper-vine art, and the names of nearly 1,100 corporate general managers integrated into the pepper logos.
Chili's (NYSE:EAT) launches the Margarita of the Month Club, turning its monthly margarita program into a free, fan-focused club starting Feb 11, 2026. The program follows selling nearly 30 million margaritas in 2025 and features $6 monthly margs, collectible merch and National Margarita Day promotions on Feb 22.
Brinker International (NYSE: EAT) reported Q2 fiscal 2026 results: total revenues $1,452.2M, net income $128.5M, and EPS $2.86. Company comparable restaurant sales rose 7.5% (Chili's +8.6%, Maggiano's -2.4%). The company repurchased $100.0M of stock and raised full-year guidance: revenues $5.76B–$5.83B, EPS excl. special items $10.45–$10.85. Winter Storm Fern reduced revenues by ~$20.0M and lowered EPS by $0.15, per the company.
Brinker International (NYSE: EAT) will host a second quarter fiscal 2026 earnings conference call at 10:00 AM ET on Wednesday, January 28, 2026. The company will release Q2 fiscal 2026 results before market open on January 28, 2026 and may provide additional business updates during the call. The live audio webcast will be available via Brinker’s investor relations website and a replay will remain accessible on the site for two weeks after the event.
Chili's (NYSE:EAT) and Spire Motorsports announced a multi-year renewal extending Chili's primary sponsorship of the No. 77 Chevrolet ZL1 driven by Carson Hocevar through 2026 and beyond. Chili's returns to the track March 1 at Circuit of the Americas in Texas as the first of multiple 2026 race dates.
The expanded partnership includes primary placement on Hocevar's dirt late model and a High Limit Racing sprint car driven by Gio Scelzi, sponsorship at the Chili Bowl Nationals, and FloRacing pre- and post-race show title sponsorship.
Brinker International (NYSE: EAT) reported fiscal Q1 2026 results for the quarter ended September 24, 2025, with company sales of $1.335B and total revenues of $1.349B. Company comparable restaurant sales rose 18.8%, driven by Chili's +21.4% comp growth while Maggiano's comps fell 6.4%. Net income was $99.5M and diluted EPS was $2.17; adjusted EBITDA was $172.4M. The company repurchased $92.0M of common stock and reiterated fiscal 2026 guidance: total revenues $5.60B–$5.70B, adjusted EPS $9.90–$10.50, and capex $270M–$290M.