Chili's® is Buying Fans Plane Tickets to Visit Its Hottest New Restaurant Location (Seriously, You Need a Ticket to Get in)

Rhea-AI Summary

Brinker International (NYSE:EAT), through its Chili's Grill & Bar brand, has opened a new restaurant inside Seattle-Tacoma International Airport’s newly expanded Concourse C, marking Chili's return to the Seattle area after about a decade.

To celebrate, Chili's is offering select fans a chance to receive a $500 flight credit if they respond to prompts on Facebook, Instagram, and X by Friday, July 17 at 3 p.m. PT, enabling them to visit the new location, operated by SSP America.

News Market Reaction – EAT

-2.08%

1 alert

-2.08% Session close to close

$8.12B Market Cap

0.8x Rel. Volume

In the Jul 14 session, EAT declined 2.08%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

Set against platform data showing moderate short positioning and recent net insider selling, this Se...

Analysis

Set against platform data showing moderate short positioning and recent net insider selling, this Seattle airport opening serves mainly as incremental brand expansion. Investors may watch whether it sustains the stronger reactions seen after the Q3 FY26 earnings move of 14.45%.

Key Figures

Flight credit amount: $500 Giveaway deadline: July 17, 3 p.m. PT

2 metrics

Flight credit amount $500 Flight credit offered to select fans to visit new SEA airport Chili's

Giveaway deadline July 17, 3 p.m. PT End of window to respond on social media for $500 flight credit

Historical Context

5 past events · Latest: Jul 01 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 01	Marketing promotion	Positive	+2.4%	Launch of $6 Bombshell Margarita of the Month across participating locations.
May 27	Brand collaboration	Positive	+1.3%	New Lizzo-backed Baby Back Ribs jingle and upgraded rib portions.
Apr 29	Earnings report	Positive	+14.4%	Q3 FY26 results with higher EPS guidance and share repurchases.
Apr 15	Earnings call notice	Neutral	-3.9%	Scheduling of Q3 FY26 earnings call and results release date.
Apr 14	Menu value launch	Positive	+3.3%	Expansion of $10.99 3 For Me menu with Big Crispy sandwiches.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent marketing and earnings headlines have generally coincided with positive next-day moves, with only the Q3 earnings call scheduling showing a negative reaction.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Seattle is no longer Chili's-less, and to celebrate, Chili's is offering airfare for some of its biggest fans to experience the new Seattle-Tacoma International Airport location

DALLAS, July 14, 2026 /PRNewswire/ -- For years, thousands of Seattle-area fans have flooded Chili's social channels, inboxes, and comment sections with one simple question: when are you coming back? The moment is finally here. Chili's^® Grill & Bar has returned to the area for the first time in a decade with a new location inside Seattle-Tacoma International Airport, bringing fan-favorites like the Triple Dipper^® and Presidente^® Margaritas to SEA Airport's newly expanded Concourse C.

If getting through TSA is the only thing standing between guests and their Triple Dipper, Chili's is helping by buying flights for select fans to visit.

Through Friday, July 17 at 3 p.m. PT, fans who respond to prompts posted on Chili's Facebook, Instagram, and X will have the chance to receive a $500 flight credit to grab a pre-boarding marg and Big QP in Concourse C before heading wherever they please. To support the giveaway, Chili's launched a social video inspired by a certain iconic Seattle-based '90s film, announcing that the city is Chili's-less no more.

"Seattle-area guests have been hungry for Chili's for years, and after thousands of requests, we're back in the region," said George Felix, Brinker International chief marketing officer. "Whether guests are heading out, coming home, or passing through, we're ready to bring a little Chili's energy – in the form of Triple Dippers and Presidente margs – back to the Seattle area."

Chili's is ready to welcome Seattle-area fans and travelers from around the world to Concourse C. Guests can visit the new restaurant, operated by SSP America, and follow Chili's on Facebook, Instagram and X for giveaway details and official rules.

About Chili's^® Grill & Bar
Hi, welcome to Chili's! A proud leader in the casual dining industry and the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), Chili's was honored in 2025 as one of Fast Company's Brands that Matter and Inc.'s Best in Business. The brand was also named Ad Age's Brand of the Year in 2025 and 2026. Founded in 1975, Chili's is known for serving Big Mouth Burgers^®, Crispy Chicken Crispers^®, and sizzling fajitas, while hand-shaking more margaritas than any other restaurant brand in the United States. Chili's operates 1,600 restaurants in 29 countries and two territories with over 70,000 team members. With a purpose to make everyone feel special, Chiliheads take food, drink and service seriously – but not themselves. Chili's was a proud winner at the 2025 MenuMasters Awards for Best New Menu Item for Nashville Hot Mozz, the breakout addition to the social media-famous Triple Dipper. For more than 20 years, Chili's has been a proud supporter of St. Jude Children's Research Hospital and has raised more than $120 million for the organization through generous guest and team member donations. Find more information at chilis.com, follow on X or Instagram, like on Facebook, or join Chili's on TikTok. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/chilis-is-buying-fans-plane-tickets-to-visit-its-hottest-new-restaurant-location-seriously-you-need-a-ticket-to-get-in-302824411.html

SOURCE Chili's Grill & Bar

FAQ

What did Brinker International (EAT) announce about Chili's return to Seattle in July 2026?

Brinker International announced that Chili's has returned to the Seattle area with a new restaurant at Seattle-Tacoma International Airport’s Concourse C. According to Chili's, this is the brand’s first Seattle-area location in about a decade.

Where is the new Chili's restaurant located at Seattle-Tacoma International Airport for EAT investors to note?

The new Chili's restaurant is located in the newly expanded Concourse C at Seattle-Tacoma International Airport (SEA). According to Chili's, the location serves fan-favorites like the Triple Dipper and Presidente Margaritas to airport travelers.

What is the $500 flight credit giveaway Chili's is offering for its new Seattle airport location?

Chili's is offering select fans a chance to receive a $500 flight credit to visit the new SEA airport location. According to Chili's, fans must respond to prompts on Facebook, Instagram, and X by Friday, July 17 at 3 p.m. PT.

How can fans participate in Chili's $500 flight credit promotion related to the new Seattle-Tacoma airport restaurant?

Fans can participate by replying to promotional prompts on Chili's Facebook, Instagram, and X channels. According to Chili's, responses submitted through Friday, July 17 at 3 p.m. PT may be selected to receive a $500 flight credit.

Who operates the new Chili's Seattle-Tacoma International Airport location mentioned in Brinker International (EAT) news?

The new Chili's restaurant at Seattle-Tacoma International Airport is operated by SSP America. According to Chili's, this operator runs the location in Concourse C, serving travelers heading out, returning home, or passing through Seattle.

What menu items will be available at Chili's new SEA airport Concourse C location?

The new SEA airport Chili's will feature fan-favorite items like the Triple Dipper appetizer and Presidente Margaritas. According to Chili's, guests can enjoy these offerings before boarding flights from the airport’s expanded Concourse C.