Chili's® and Lizzo Drop a New Take on the Iconic Baby Back Ribs Jingle that Pays Homage to the Original Commercial
Rhea-AI Summary
Chili's (NYSE:EAT) teamed up with four-time Grammy winner Lizzo to release a refreshed Baby Back Ribs jingle and video that reference the iconic original. Lizzo co-wrote and co-produced the track, adds a flute solo, and also recorded a full acapella version.
Chili's upgraded Baby Back Ribs now offer up to 50% more ribs in full- or half-rack portions with a new caramelized barbecue crust. Both jingles stream on YouTube, and My Chili's rewards members can enter a giveaway for signed Lizzo t-shirts and gift cards.
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News Market Reaction – EAT
In the May 27 session, EAT gained 1.29%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 29 | Earnings and guidance | Positive | +14.4% | Strong Q3 results with raised EPS guidance and solid comps. |
| Apr 15 | Earnings call notice | Neutral | -3.9% | Announcement of timing for Q3 fiscal 2026 earnings call. |
| Apr 14 | Value menu expansion | Positive | +3.3% | Nationwide launch of $10.99 3 For Me Big Crispy chicken sandwiches. |
| Mar 18 | Portion size increase | Positive | -1.9% | Maggiano's larger portions and expanded Family Style dining at no extra cost. |
| Mar 16 | Marketing partnership | Positive | +0.8% | Chili’s and Spire Motorsports launch the Chili's Marg Machine NASCAR activation. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
EAT has generally reacted positively to strong fundamentals and Chili’s promotions, though some customer-friendly initiatives have coincided with short-term share pullbacks.
Over the past six weeks, EAT has mixed fundamental and brand-driven catalysts. On Apr 29, strong Q3 results and raised EPS guidance led to a +14.45% move. Earlier, an earnings-call notice on Apr 15 saw shares fall 3.91%. Chili’s menu and marketing pushes on Apr 14 and Mar 16 produced modest gains, while Maggiano’s larger portions on Mar 18 coincided with a -1.91% decline. Today’s Lizzo-driven jingle refresh fits the pattern of promotional, brand-building news.
Key Terms
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AI-generated analysis. How Rhea-AI works. Not financial advice.
The reimagined earworm celebrates Chili's fan-favorite Baby Back Ribs and puts a modern spin on one of the most well-known jingles — including a new verse, flute solo and more
The video shows Lizzo adding her own voice to the classic, including shot-for-shot references that call back to the original spot that first got "I want my baby back, baby back…" stuck in everyone's heads. Things quickly get quintessentially-Lizzo, though, as the accomplished artist and classically trained flautist busts out a flute custom designed to look like a Chili's Baby Back Rib. From there, Lizzo further infuses her distinctive style with an all-new verse that puts a spin on what "baby back, baby back" can mean.
Alongside the remix, Lizzo also recorded an acapella rendition of the original, staying true to the classic everyone knows and loves, with the artist performing every part herself.
"Weekends at Chili's were a huge part of my childhood and I've stayed a fan — you may have even seen me dress up as a Fried Mozzarella cheese pull on Halloween — so when they reached out about collaborating, I couldn't say yes fast enough," said Lizzo. "I don't think there's a more memorable jingle, so when putting my own spin on it, I really wanted to honor that history while also making it feel fun and very me."
Chili's Baby Back Ribs have been a menu mainstay for decades and, like all great hits, they've evolved over time. The brand's recently upgraded Baby Back Ribs are now available as meatier, full- or half-rack portions that give guests up to
"When we refreshed our ribs, our goal was to give guests more of what they love without straying too far from where we started," said George Felix, Chili's Chief Marketing Officer. "And with a jingle that has lived in pop culture for decades — in movies, on TV, and in people's heads — we knew the refresh had to do it justice. Lizzo nailed it by bringing something familiar and beloved into the moment with her signature creativity and energy."
Both versions of the jingle are now live on YouTube, giving longtime fans and new audiences alike a new way to experience a song that's been stuck in America's head for decades.
Starting today, My Chili's rewards members can also enter an exclusive giveaway for a chance to win a limited-edition t-shirt signed by Lizzo and a Chili's gift card (contest rules). Lizzo recently released the title track to her forthcoming album releasing on June 5, which can be pre-ordered here.
Fans can head to their local Chili's to experience the upgraded Baby Back Ribs for themselves — just don't be surprised if you leave humming, "I want my baby back, baby back…" For more information or to find a Chili's near you, visit chilis.com.
About Chili's® Grill & Bar
Hi, welcome to Chili's! A proud leader in the casual dining industry and the flagship brand of
About Lizzo
Lizzo is a four-time GRAMMY® Award–winning, Emmy Award–winning superstar singer, songwriter, rapper, and actress, who has left an indelible and incomparable mark on popular culture. She has garnered numerous accolades, notched two Hot 100 #1 smashes, earned dozens of gold, platinum, and multi-platinum certifications, packed arenas worldwide, and shined in blockbuster films. Lizzo notably made history in 2023 when she emerged as "the first black woman to receive Record of the Year at the GRAMMY® Awards since 1994" for the 2x-platinum "About Damn Time." Prior, she shook the charts with the Diamond record "Truth Hurts." It enshrined her as both "the third female rapper to top the Hot 100 without a featured artist" and "the first black solo female R&B singer to claim the top spot since 2012." It dominated the Hot 100 for seven weeks, becoming "the longest running #1 by a solo female rap artist ever." Rolling Stone hailed it as one of the 500 Greatest Songs of All Time. She has appeared on a myriad of television shows, including Saturday Night Live, TODAY, Watch What Happens Live with Andy Cohen, Jimmy Kimmel Live!, CBS Sunday Morning, and more. She also headlined her own Emmy nominated HBO special Lizzo: Live In Concert, capturing her sold-out show at Kia Forum in
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SOURCE Chili's Grill & Bar