Chili's® Builds on its Big Crispy® Chicken Sandwich Momentum with the New Chicken Parm Big Crispy Available First Exclusively in Florence, Rome and Venice
Nationwide guests will need to ask a Chili's team member for the sandwich when it becomes available.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Chili's (EAT) is introducing the Chicken Parm Big Crispy chicken sandwich nationwide on October 20, following an initial three-city rollout.
Early availability begins October 13 in Florence, Kentucky; Rome, Georgia; and Venice, Florida. The sandwich combines the Big Crispy chicken sandwich with Fried Mozzarella and marinara sauce, served with fries, white cheddar mac & cheese and dipping sauces. Chili's chicken sandwich orders have grown 175% since the Big Crispy lineup was introduced in April.
Positive
- Minor pointChili's chicken sandwich orders have grown 175% since the Big Crispy lineup's April introduction.
Negative
- None.
Key Figures
- Chicken sandwich order growth
- 175%
- Since the Big Crispy lineup was introduced in April
- Exclusive first availability
- Oct. 13
- Florence, Rome and Venice locations
- Nationwide availability
- Oct. 20
- Chicken Parm Big Crispy launch
AI-generated analysis. How Rhea-AI works. Not financial advice.
Launching nationwide Oct. 20, the new chicken sandwich features Chili's iconic Fried Mozz
The Highlights
- Chili's is introducing the new Chicken Parm Big Crispy chicken sandwich, which starts with a base of Chili's Big Crispy chicken sandwich, then adds its viral Fried Mozzarella and marinara sauce for a big, crispy, cheesy take on Chicken Parm and a whole new way to get that perfect cheese pull.
- Since Chili's Big Crispy lineup was introduced in April, the grill & bar's chicken sandwich orders have grown
175% .* - Chicken Parm isn't from
Italy — and neither areFlorence, Ky. ;Rome, Ga. ; orVenice, Fla. — making them a fitting first stop for the new sandwich. Guests in all three cities can be the first to try the Chicken Parm Big Crispy starting Oct. 13, before it's available nationwide on Oct. 20.
The new sandwich puts an unmistakably Chili's spin on Chicken Parm by bringing together two guest favorites: Chili's Big Crispy chicken sandwich and Fried Mozzarella layered with marinara sauce. The sandwich is served with fries, white cheddar mac & cheese, and sides of marinara and Chili's house-made ranch.
"We've loved seeing how guests responded to the Big Crispy, and it got us thinking about how we could build on that with flavors we know they already love," said George Felix, chief marketing officer and executive vice president of Brinker International. "A Big Crispy topped with our fan-favorite Fried Mozz and marinara is craveable, over the top in all the right ways and unmistakably Chili's. You won't find a Chicken Parm with a better cheese pull than this."
Chicken Parm isn't actually Italian, and neither is Chili's. But
The three Chili's restaurants will also feature fun surprises for guests to enjoy for a limited time, such as an Italian mural booth photo opp in
In a full commitment to the bit, Chili's enlisted reality TV icon Nicole "Snooki" Polizzi, who, like the sandwich, is not actually Italian, for a tourism video filmed in
Not in
About Chili's® Grill & Bar
Hi, welcome to Chili's! A proud leader in the casual dining industry and the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), Chili's was honored in 2025 as one of Fast Company's Brands that Matter and Inc.'s Best in Business. The brand was also named Ad Age's Brand of the Year in 2025 and 2026. Founded in 1975, Chili's is known for serving Big Mouth Burgers®, Crispy Chicken Crispers®, and sizzling fajitas, while hand-shaking more margaritas than any other restaurant brand in the United States. Chili's operates 1,600 restaurants in 29 countries and two territories with over 70,000 team members. With a purpose to make everyone feel special, Chiliheads take food, drink and service seriously – but not themselves. Chili's was a proud winner at the 2025 MenuMasters Awards for Best New Menu Item for Nashville Hot Mozz, the breakout addition to the social media-famous Triple Dipper. For more than 20 years, Chili's has been a proud supporter of St. Jude Children's Research Hospital and has raised more than
*By the end of Q4 fiscal 2026 (June 2026), Chili's number of chicken sandwiches sold per restaurant per day increased
View original content to download multimedia:https://www.prnewswire.com/news-releases/chilis-builds-on-its-big-crispy-chicken-sandwich-momentum-with-the-new-chicken-parm-big-crispy-available-first-exclusively-in-florence-rome-and-venice-302905658.html
SOURCE Chili's Grill & Bar
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
When will Chili's Chicken Parm Big Crispy sandwich be available?
The Chicken Parm Big Crispy becomes available nationwide on October 20, 2026. Guests in Florence, Kentucky; Rome, Georgia; and Venice, Florida can try it beginning October 13.
How can customers order Chili's Chicken Parm Big Crispy nationwide?
Starting October 20, customers nationwide must ask a Chili's team member for the Chicken Parm Big Crispy.