Chili's® Turns Decades of Defining Suburb Culture into Style with the "Suburban Collection" Merch Line
The new merchandise line gives Chili's customers an online range of apparel and accessories with listed prices.
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Rhea-AI Summary
Chili's (EAT) will launch its Suburban Collection of apparel and accessories online on September 30 through WelcomeToChilis.com. Listed prices include $30 tees, $35 jerseys, $50 rugby shirts, $55 quarter-zips and $60 hoodies. Hats cost $30, while accessories are priced from $3 to $30. My Chili's members can shop the collection now using an early-access code sent by email.
Positive
- Minor point. Forward-looking: it has not happened yet and may not happen.Suburban Collection goes on sale September 30, with listed apparel prices from $30 to $60.
Negative
- None.
Key Figures
- Collection availability
- Wednesday, Sept. 30 at 11 a.m. ET
- Suburban Collection online launch
- Vintage rugby shirts
- $50
- Suburban Collection merchandise price
- Chenille Pepper Hoodies
- $60
- Suburban Collection merchandise price
- Varsity Jerseys
- $35
- Suburban Collection merchandise price
- Suburban Tees
- $30
- Suburban Collection merchandise price
- Cropped Cheese Pull Quarter Zip
- $55
- Suburban Collection merchandise price
- Chili's Logo Hat and Cheese Pull Hat
- $30 each
- Suburban Collection merchandise prices
- Accessories
- $3-30
- Suburban Collection merchandise price range
AI-generated analysis. How Rhea-AI works. Not financial advice.
After spending years upgrading the food, service and atmosphere of Chili's, it's time to give fans a fresh look of their own with merch that celebrates the grill & bar's place in suburban culture
"Streetwear has dominated mainstream fashion for years, but now we're starting to see suburban wear have its moment as more consumers are drawn to relaxed, comfort-first fits," said Jesse Johnson, vice president of marketing at Chili's. "For decades, Chili's has shaped suburban culture with our come-as-you-are relaxed atmosphere, so who better to celebrate suburban style with our new merch collection."
Meet the Suburban Collection, where comfort is king and the only real dress code is that you show up dressed. Think oversized fits, cozy layers and easy pieces made for wherever the day takes you, from running errands to sliding into a red booth for dinner and margs with friends. The lineup mixes rugby shirts, hoodies and tees with delightfully specific pieces that could only come from Chili's, including a crewneck that turns your arms into a Fried Mozz cheese pull and a Baby Backs necklace. Nostalgic, proudly unserious and uniquely cool, Chili's pride has never looked better.
From oversized everyday staples to conversation-starting accessories, the Suburban Collection has something for every level of Chili's fandom:
- Vintage Rugby Shirts (
$50) : Available in red and green, these Chili's rugby shirts bring a sporty spin to suburban style. Made for game day, Marg day or any day that calls for Chili's. - Chenille Pepper Hoodies (
$60) : Available in classic Chili's red, green and white with a chenille heritage logo design and embroidered chili pepper on the sleeve. Cozy enough for the couch, cool enough for your regular booth. - Varsity Jerseys (
$35) : Available in green and white with an oversized, true-to-jersey fit. No team affiliation required, unless you count Team Triple Dipper®. - Suburban Tees (
$30) : Classic Chili's logo tees available in both oversized and cropped fits for fans who prefer to let the pepper do the talking.100% cotton and ready for repeat wear. - Cropped Cheese Pull Quarter Zip (
$55) : A heavyweight pullover that turns your arms into a cheese pull – made for anyone who believes the best accessory is several feet of mozzarella. - Chili's Logo Hat (
$30) : A classic Chili's cap with a 3D puffy logo that proudly answers the question, "Where should we go?" - Cheese Pull Hat (
$30) : The ultimate cheese pull hat, complete with embroidered details and a chili pepper on the back. Peak suburbia. - Accessories (
$3
The Suburban Collection will be available beginning Wednesday, Sept. 30 at 11 a.m. ET on WelcomeToChilis.com. My Chili's members can get a head start and shop the collection now using the exclusive early-access code sent via email. For more information about Chili's, visit Chilis.com or follow along on Facebook, Instagram and X.
About Chili's® Grill & Bar
Hi, welcome to Chili's! A proud leader in the casual dining industry and the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), Chili's was honored in 2025 as one of Fast Company's Brands that Matter and Inc.'s Best in Business. The brand was also named Ad Age's Brand of the Year in 2025 and 2026. Founded in 1975, Chili's is known for serving Big Mouth Burgers®, Crispy Chicken Crispers®, and sizzling fajitas, while hand-shaking more margaritas than any other restaurant brand in the United States. Chili's operates 1,600 restaurants in 29 countries and two territories with over 70,000 team members. With a purpose to make everyone feel special, Chiliheads take food, drink and service seriously – but not themselves. Chili's was a proud winner at the 2025 MenuMasters Awards for Best New Menu Item for Nashville Hot Mozz, the breakout addition to the social media-famous Triple Dipper. For more than 20 years, Chili's has been a proud supporter of St. Jude Children's Research Hospital and has raised more than
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SOURCE Chili's Grill & Bar
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
When and where can customers buy Chili's Suburban Collection?
The Suburban Collection will be available on September 30 at 11 a.m. ET through WelcomeToChilis.com. My Chili's members can shop it now with an early-access code sent by email.