Edible Garden Preliminary Sales Results During Key Thanksgiving Time Period Increased 26.9% in 2025

Rhea-AI Summary

Edible Garden (Nasdaq: EDBL) reported preliminary sales for the 2025 Thanksgiving period (Nov 1–30, 2025) showing a 26.9% increase versus Nov 2024. Key product gains included Poultry Mix +27.5% (larger 3 oz clamshell, expanded Walmart distribution and custom in-store displays) and hydroponic products +44.8%. Other category moves: potted herbs +10.9%, cuts/processed herbs +23.7%. The Pickle Party and Pulp lines also performed strongly. Management said fulfillment rate exceeded 98%, which it uses as a KPI for operational reliability.

This release is preliminary and compares November 2025 to November 2024; the company defines fulfillment rate as the percentage of orders filled in full.

Positive

• Sales +26.9% for Nov 1–30, 2025 vs Nov 2024
• Poultry Mix +27.5% driven by Walmart expansion and custom displays
• Hydroponic products +44.8% year-over-year growth
• Fulfillment rate exceeded 98% during peak holiday period

Negative

• Results are preliminary and subject to change during final reporting
• Fulfillment rate is a non-standard KPI and may not be comparable with peers

Key Figures

Thanksgiving sales growth 26.9% 2025 Thanksgiving period vs same period in 2024

Poultry Mix growth 27.5% Sales during 2025 Thanksgiving period vs 2024

Hydroponic products growth 44.8% Sales during 2025 Thanksgiving period

Potted herbs growth 10.9% Sales during 2025 Thanksgiving period

Cuts / processed herbs growth 23.7% Sales during 2025 Thanksgiving period

Fulfillment rate exceeded 98% Order fill performance across network during 2025 Thanksgiving period

Thanksgiving period dates Nov 1–30, 2025 Compared with Nov 1–30, 2024

Poultry Mix package size 3 oz Clamshell packaging size for Walmart seasonal offering

Market Reality Check

$1.35 Last Close

Volume Volume 39,910 is below the 20-day average 64,277 with relative volume at 0.62. low

Technical Price $1.24 is trading below the 200-day MA of $2.26.

Peers on Argus

EDBL showed a negative move of -7.46% while peers were mixed: AQB up 1.59%, AGRI up 5.43%, SDOT down 4.17%, and SISI/APPH flat. This points to stock-specific dynamics rather than a broad farm-products move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 05	Retail expansion	Positive	+5.5%	Pickle Party™ line began shipping to King Kullen supermarkets.
Dec 02	Trade show presence	Positive	-4.8%	Showcased key product lines at the New York Produce Show.
Nov 21	Distribution expansion	Positive	+7.5%	Products added at George’s Plants and more NYC-area supermarkets.
Nov 20	Distribution expansion	Positive	-4.5%	USDA Organic herbs and produce added at DUMBO and Marrazzo’s Market.
Nov 18	Seasonal product push	Positive	+4.1%	Larger Poultry Mix with custom in-store display launched at Walmart.

Pattern Detected

Recent distribution and product-expansion news has often led to positive moves, but there are notable instances where similar positive updates were followed by declines, indicating inconsistent alignment between news tone and price reaction.

Recent Company History

Over the last several weeks, Edible Garden has repeatedly highlighted distribution expansion and brand-building. On Nov 18, the company launched a larger Poultry Mix and custom displays at Walmart, followed by multiple announcements in late November about new retail partners across New York and New Jersey. Early December brought trade-show visibility and the rollout of Pickle Party™ at King Kullen. Today’s Thanksgiving-period sales update, showing strong category growth, builds on this theme of expanding retail presence and seasonal demand for its core product lines.

Market Pulse Summary

The stock surged +13.7% in the session following this news. A strong positive reaction aligns with the company’s reported Thanksgiving-period sales momentum, including overall growth of 26.9% and category gains such as 44.8% in hydroponic products and over 98% fulfillment rates. Historically, several distribution and product-launch announcements produced positive price moves, though not consistently. Investors would need to weigh this operational traction against recent regulatory filings that highlight net losses, tight liquidity, and going-concern language when assessing how durable any sharp rally might have been.

Key Terms

controlled environment agriculture technical

"a leading provider of controlled environment agriculture (CEA) solutions"

Controlled environment agriculture is the practice of growing fruits, vegetables or herbs inside purpose-built spaces—such as greenhouses or indoor farms—where light, temperature, humidity and water are tightly managed to produce consistent crops year-round. Investors watch it because it turns farming into a predictable, scalable operation (like a factory for plants), affecting yields, costs, supply reliability and price stability, and therefore the revenue and risk profile of businesses involved.

cea technical

"controlled environment agriculture (CEA) solutions and sustainable, locally grown"

Carcinoembryonic antigen (CEA) is a protein that can appear at higher levels in the blood when certain cancers are present or progressing; doctors use it like a smoke detector to monitor disease activity or response to treatment. For investors, changes in CEA levels reported in clinical trials or patient monitoring can signal whether a cancer therapy is working, influence regulatory decisions and labeling, and therefore affect a drug’s commercial prospects and a company’s valuation.

hydroponic technical

"Hydroponic products: up 44.8%"

Growing plants without traditional soil, using water or lightweight support materials and a carefully mixed nutrient solution that supplies everything the plants need. For investors, hydroponic systems can mean faster growth, higher yields per square foot, lower water use and the ability to produce food closer to cities—factors that can reduce costs, improve supply reliability and create new business models in agriculture and indoor farming.

fulfillment rate financial

"our fulfillment rate once again exceeded 98%, allowing us to service"

Fulfillment rate is the percentage of customer orders or requests that a company completes successfully and on schedule, measuring how reliably it delivers products or services. For investors, it signals operational health—higher rates mean smoother sales, fewer returns or cancellations, and lower extra costs; low rates can warn of supply chain problems, lost revenue and damaged customer trust, much like a restaurant judged by how often it gets orders out correctly and on time.

key performance metric financial

"which is a key performance metric management uses to analyze and measure"

A key performance metric is a single, measurable number that summarizes how well a company is achieving an important goal, like sales growth, profit margin, customer retention, or production efficiency. Think of it as the company’s speedometer or report card: investors watch these metrics to spot progress, compare companies, judge management performance, and decide whether the business is likely to grow or face trouble.

AI-generated analysis. Not financial advice.

Poultry Mix Leads Seasonal Surge With 27.5% Growth, Boosted by Walmart Expansion and Custom Displays

Holiday Performance Strengthened by Growth in Core Categories

BELVIDERE, NJ, Dec. 09, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leading provider of controlled environment agriculture (CEA) solutions and sustainable, locally grown organic produce, today announced preliminary sales results for the 2025 Thanksgiving time-period¹, reflecting a 26.9% increase compared to the same period in 2024¹.

Edible Garden’s popular Poultry Mix - a fresh combination of rosemary, thyme, and sage, packaged in a larger 3 oz. clamshell, continued to serve as a key seasonal driver, growing 27.5% in sales as compared to the same period in 2024¹, driven by expanded Walmart distribution and exclusive custom-designed in-store displays.

The Company also reported notable sales increases across several product lines during this period:

• Hydroponic products: up 44.8%
• Potted herbs: up 10.9%
• Poultry Mix: up 27.8%
• Cuts / processed herbs: up 23.7%

In addition, both the Pickle Party™ line of fermented fresh pickles and the Company’s Pulp gourmet sauces and chili-based products delivered strong results during the 2025 Thanksgiving period.

“We are extremely pleased with our performance during the 2025 Thanksgiving period, which delivered nearly 27% year-over-year growth and reflects the continued strength of our core product portfolio,” commented Jim Kras, CEO of Edible Garden. “Our Poultry Mix remained a standout performer, and the expanded presence at Walmart, supported by custom in-store displays and larger format packaging, played an important role in increasing seasonal visibility and meeting heightened consumer demand.”

“Across our network, our fulfillment rate once again exceeded 98%, allowing us to service our retail partners reliably throughout the peak holiday rush. We believe this level of operational execution reinforces the confidence our partners place in us and supports our broader strategic objective of expanding distribution and deepening our presence with major national retailers. We believe the momentum generated during this year’s Thanksgiving period positions us well for continued growth as we move into the balance of the holiday season and beyond.”

1. Reflects sales for the 1^st through the 30^th of November 2025 compared to the 1^st through the 30^th of November 2024.

Key Performance Indicator

This press release contains reference to the Company’s fulfillment rate which is a key performance metric management uses to analyze and measure the Company’s financial performance and results of operation. Management uses fulfillment rate as a measure of current and future business and financial performance, and it may not be comparable with measures provided by other companies. The Company defines fulfillment rate as the percentage of orders filled in full, relative to the total number of orders received during the period.

ABOUT EDIBLE GARDEN®

Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), delivering locally grown, organic, better-for-you, sustainable produce and products through its Zero-Waste Inspired® next-generation farming model. Available in over 5,000 retail locations across the United States, Caribbean, and South America, Edible Garden is at the forefront of the CEA and sustainability technology movement, distinguished by its advanced safety-in-farming protocols, sustainable packaging, patented GreenThumb software, and innovative Self-Watering in-store displays. The Company operates state-of-the-art, vertically integrated greenhouses and processing facilities, including Edible Garden Heartland in Grand Rapids, Michigan; Edible Garden Prairie Hills in Webster City, Iowa; and its headquarters at Edible Garden Belvidere in New Jersey. It also partners with a network of contract growers strategically located near major U.S. markets to ensure freshness and reduce environmental impact.

Edible Garden’s proprietary GreenThumb 2.0 software—protected by U.S. Patents US 11,158,006 B1, US 11,410,249 B2, and US 11,830,088 B2—optimizes vertical and traditional greenhouse growing conditions while aiming to reduce food miles. Its patented Self-Watering display (U.S. Patent No. D1,010,365) is designed to extend plant shelf life and elevate in-store presentation. In addition to its core CEA operations, Edible Garden owns three patents in advanced aquaculture technologies: a closed-loop shrimp farming system (US 6,615,767 B1), a modular recirculating aquaculture setup with automated water treatment and feeding (US 10,163,199 B2), and a sensor-driven ammonia control method utilizing electrolytic chlorine generation (US 11,297,809 B1).

The Company has been recognized as a FoodTech 500 firm by Forward Fooding, a leading AgriFoodTech organization, and is a Giga Guru member of Walmart’s Project Gigaton sustainability initiative. Edible Garden also develops and markets a growing line of nutrition and specialty food products, including Vitamin Way® and Vitamin Whey®—plant and whey protein powders—and Kick. Sports Nutrition, a premium performance line for health-conscious athletes seeking cleaner, better-for-you options. The Company’s offerings further include fresh, sustainable condiments such as Pulp fermented gourmet and chili-based sauces, as well as Pickle Party, a collection of fermented fresh pickles and krauts.

Learn more at https://ediblegardenag.com.
For Pulp products, visit https://www.pulpflavors.com.
For Vitamin Whey® products, visit https://vitaminwhey.com.
For Kick. Sports Nutrition products, visit https://kicksportsnutrition.net/.

Watch the Company’s latest corporate video here.

Preliminary, Unaudited Financial Disclosures

The data presented above is preliminary and unaudited, based upon our estimates, and subject to further internal review by management and compilation of actual results. The data presented above may not be reflective of year-over-year trends in consolidated revenue during the quarter ending December 31, 2025 (the “4^th Quarter”). Our closing procedures for the 4^th Quarter and year ending December 31, 2025 are not yet complete. Our management’s estimates are based upon preliminary information currently available from our business and do not include any promotional deductions. While we expect that our results will be consistent with these preliminary and unaudited estimates, our actual results may differ materially from these preliminary estimates.

This preliminary financial information is not a comprehensive statement of our financial results for this period. Our actual results may differ materially from these estimates due to the completion of our financial closing procedures, final adjustments, and other developments that may arise between now and the time the closing procedures for the quarter are completed.

This preliminary financial information should not be viewed as a substitute for our full interim or annual financial statements prepared in accordance with U.S. generally accepted accounting principles. Accordingly, you should not place undue reliance on this preliminary financial information. The preliminary financial information has been prepared by, and is the responsibility of, our management. CBIZ CPAs P.C. (“CBIZ”), our independent registered public accounting firm, has not audited, reviewed, compiled or performed any procedures with respect to the accompanying preliminary financial data. Accordingly, CBIZ does not express an opinion or any other form of assurance with respect thereto.

Forward-Looking Statements

This press release contains forward-looking statements, including with respect to the Company’s growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “believe,” “expect,” “objective,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives and other factors set forth in the Company’s filings with the Securities and Exchange Act Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2024 and subsequent quarterly reports on Form 10-Q. Actual results might differ materially from those explicit or implicit in the forward-looking statements. Specifically, our sales growth during the Thanksgiving time period may not (i) reflect our overall revenue growth during the 4th Quarter, (ii) represent the amount of sales that the Company will be able to recognize as revenue during the 4th Quarter, and (iii) be consistent with full-year sales results. The Company’s Thanksgiving time period results are preliminary and unaudited and are based on the Company’s internal financial records as of the date of this press release. The Company’s independent publicly registered accounting firm, CBIZ has not audited, reviewed, compiled or performed any procedures with respect to this financial information for the Thanksgiving time period. Accordingly, CBIZ does not express an opinion or any other form of assurance with respect to these preliminary results. You should not rely upon forward-looking statements as predictions of future events. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.

Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com

FAQ

What did Edible Garden (EDBL) report for Thanksgiving 2025 sales?

Edible Garden reported preliminary Nov 1–30, 2025 sales up 26.9% versus Nov 2024.

How much did Edible Garden's Poultry Mix sales grow in Thanksgiving 2025?

Poultry Mix sales grew approximately 27.5% year-over-year during Nov 2025.

Which Edible Garden product category saw the largest Nov 2025 gain?

Hydroponic products posted the largest reported increase at +44.8% year-over-year.

What fulfillment performance did Edible Garden report for the 2025 Thanksgiving period?

The company reported a fulfillment rate exceeding 98% for the peak holiday period.

Did Edible Garden cite distribution changes tied to its Thanksgiving sales gain?

Yes. Management linked Poultry Mix growth to expanded Walmart distribution and custom in-store displays.

Are the Thanksgiving 2025 sales figures final in Edible Garden's announcement?

No. The release describes these numbers as preliminary and compares Nov 2025 to Nov 2024.