Edible Garden to Feature Hydroponic Basil, Pulp, and Pickle Party® at the NY Produce Show at the Jacob Javits Center in New York City on December 3
Rhea-AI Summary
Edible Garden (Nasdaq: EDBL) will exhibit at the New York Produce Show and Conference on December 3, 2025 at the Jacob Javits Center.
The company will showcase its Hydroponic Basil, Pulp fermented sauces, and Pickle Party® fresh fermented lines while highlighting its Zero-Waste Inspired® mission and controlled environment agriculture (CEA) platform. The event draws over 3,000 attendees and 300 exhibitors, including retailers, wholesalers, distributors, and foodservice buyers across the Northeastern supply chain.
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News Market Reaction
On the day this news was published, EDBL declined 4.84%, reflecting a moderate negative market reaction. Argus tracked a peak move of +11.8% during that session. This price movement removed approximately $308K from the company's valuation, bringing the market cap to $6M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
While EDBL was down 4.26% pre-news, peers were mixed: AQB +2.6%, AGRI +5.43%, SDOT -1.68%, and SISI/APPH flat, suggesting stock-specific factors rather than a broad sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 09 | Holiday sales update | Positive | +13.7% | Reported <b>26.9%</b> Thanksgiving-period sales increase and strong hydroponic growth. |
| Dec 05 | New distribution deal | Positive | +5.5% | Pickle Party™ line began shipping to King Kullen in NY Metro region. |
| Dec 02 | Trade show participation | Neutral | -4.8% | Announced NY Produce Show exhibit featuring Hydroponic Basil, Pulp, Pickle Party®. |
| Nov 21 | Retail footprint expansion | Positive | +7.5% | Added George’s Plants and more Brooklyn Harvest and Associated locations. |
| Nov 20 | Retail footprint expansion | Positive | -4.5% | Expanded availability at DUMBO Market and Marrazzo’s Market in NY/NJ. |
Recent news skewed positive on sales growth and distribution wins, often followed by gains, but some expansion and event updates saw negative next-day moves, indicating inconsistent reactions to similar upbeat headlines.
Over the past few weeks, Edible Garden highlighted footprint expansion and product momentum in the Metropolitan NY market. On Nov 20 and Nov 21, new retail placements broadened access to organic herbs and fermented products. The Dec 2 NY Produce Show announcement showcased Hydroponic Basil, Pulp, and Pickle Party®. A 26.9% Thanksgiving-period sales increase and strong hydroponic growth reinforced this demand trend, though market reactions alternated between rallies and pullbacks.
Market Pulse Summary
This announcement highlighted Edible Garden’s participation in the New York Produce Show on December 3, 2025, showcasing Hydroponic Basil, Pulp fermented sauces, and Pickle Party® products to over 3,000 attendees and 300 exhibitors. It reinforces the company’s focus on controlled environment agriculture and brand-building in the NY Metro market. In assessing impact, investors may track follow-on distribution wins, repeat orders, and how this exposure complements the recent 26.9% Thanksgiving sales increase.
Key Terms
controlled environment agriculture technical
CEA technical
hydroponic technical
trade show technical
AI-generated analysis. Not financial advice.
Company’s Operational Excellence and Growing Brand Portfolio Continue to Drive Leadership in the Highly Competitive NY Metropolitan Market
BELVIDERE, NJ, Dec. 02, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leading provider of controlled environment agriculture (CEA) solutions and sustainable, locally grown organic produce, today announced that it will participate in the 2025 New York Produce Show and Conference, taking place December 3, 2025, at the Jacob Javits Center in New York City. At the event, the Company will showcase its Hydroponic Basil, along with its rapidly expanding Pulp fermented sauces and Pickle Party® fresh fermented product lines.
The New York Produce Show and Conference is one of the fresh produce industry’s most influential annual gatherings, bringing together more than 3,000 attendees and 300 exhibitors for a dynamic one-day trade show within a larger three-day program of education, networking, and industry engagement. Recognized as North America’s largest fresh-produce trade event held during the holiday season, the show attracts a broad cross-section of the supply chain, including retailers, wholesalers, growers, distributors, foodservice operators, and media. In addition to its bustling exhibit floor, the event features keynote presentations, micro-sessions, buyer and media immersion programs, and a series of co-located conferences such as the Global Trade Symposium and the Foundational Excellence program.
“We are excited to participate in the NY Produce Show, an influential gathering that brings together key decision-makers from across the produce industry,” said Jim Kras, Chief Executive Officer of Edible Garden. “As consumer interest in sustainably grown, clean-label foods continues to grow, the show offers a valuable opportunity to highlight our Zero-Waste Inspired® mission and the capabilities of our advanced CEA platform. Our approach allows us to grow high-quality produce with far greater resource efficiency, minimize food miles, and deliver fresher products to retailers and consumers throughout the region. Events like this allow us to deepen relationships with partners, engage directly with buyers, and share how our technology-driven farming methods support a more resilient and environmentally responsible food system. In particular, the strong performance of our Hydroponic Basil, Pulp, and Pickle Party® lines across the Metropolitan New York market demonstrates how our model succeeds in one of the country’s most demanding distribution environments. Building on significant regional momentum, Edible Garden has become a leader in the Metropolitan NY market, achieving exceptionally high delivery rates and service consistency, areas where many competitors have struggled. We look forward to meaningful discussions that further strengthen our position in the marketplace and help drive continued growth for the Company.”
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), delivering locally grown, organic, better-for-you, sustainable produce and products through its Zero-Waste Inspired® next-generation farming model. Available in over 5,000 retail locations across the United States, Caribbean, and South America, Edible Garden is at the forefront of the CEA and sustainability technology movement, distinguished by its advanced safety-in-farming protocols, sustainable packaging, patented GreenThumb software, and innovative Self-Watering in-store displays. The Company operates state-of-the-art, vertically integrated greenhouses and processing facilities, including Edible Garden Heartland in Grand Rapids, Michigan; Edible Garden Prairie Hills in Webster City, Iowa; and its headquarters at Edible Garden Belvidere in New Jersey. It also partners with a network of contract growers strategically located near major U.S. markets to ensure freshness and reduce environmental impact.
Edible Garden’s proprietary GreenThumb 2.0 software—protected by U.S. Patents US 11,158,006 B1, US 11,410,249 B2, and US 11,830,088 B2—optimizes vertical and traditional greenhouse growing conditions while aiming to reduce food miles. Its patented Self-Watering display (U.S. Patent No. D1,010,365) is designed to extend plant shelf life and elevate in-store presentation. In addition to its core CEA operations, Edible Garden owns three patents in advanced aquaculture technologies: a closed-loop shrimp farming system (US 6,615,767 B1), a modular recirculating aquaculture setup with automated water treatment and feeding (US 10,163,199 B2), and a sensor-driven ammonia control method utilizing electrolytic chlorine generation (US 11,297,809 B1).
The Company has been recognized as a FoodTech 500 firm by Forward Fooding, a leading AgriFoodTech organization, and is a Giga Guru member of Walmart’s Project Gigaton sustainability initiative. Edible Garden also develops and markets a growing line of nutrition and specialty food products, including Vitamin Way® and Vitamin Whey®—plant and whey protein powders—and Kick. Sports Nutrition, a premium performance line for health-conscious athletes seeking cleaner, better-for-you options. The Company’s offerings further include fresh, sustainable condiments such as Pulp fermented gourmet and chili-based sauces, as well as Pickle Party, a collection of fermented fresh pickles and krauts.
Learn more at https://ediblegardenag.com.
For Pulp products, visit https://www.pulpflavors.com.
For Vitamin Whey® products, visit https://vitaminwhey.com.
For Kick. Sports Nutrition products, visit https://kicksportsnutrition.net/.
Watch the Company’s latest corporate video here.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “believe,” “expect,” “intend,” “look forward,” “objective,” “plan,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
FAQ
What is Edible Garden (EDBL) showcasing at the New York Produce Show on December 3, 2025?
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