Edible Garden Secures Kroger Fresh Herb Program for 2026 Holiday Season
The company expects the Kroger program to put more of its existing Heartland production capacity to use.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Edible Garden (EDBL) has secured a fresh herb program with Kroger for the 2026 Thanksgiving through New Year holiday season. The program adds to previously announced holiday initiatives with Walmart and Target.
The company expects the Kroger program to increase utilization of its Heartland facility in Grand Rapids, Michigan, strengthen its Midwest presence and create additional sales opportunities. Edible Garden plans to support the program through its existing growing and distribution network, using GreenThumb 2.0 technology to align production with seasonal demand.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Hollow bars mark forward-looking points. How the balance works
Positive
- Moderate point. Forward-looking: it has not happened yet and may not happen.Kroger holiday program secured for the 2026 Thanksgiving through New Year season, adding a retail sales opportunity.
- Minor point. Forward-looking: it has not happened yet and may not happen.Heartland facility utilization is expected to increase through the Kroger program.
Negative
- None.
Details
Market move: EDBL -3.95% vs previous close. Kroger holiday program award
On Oct 27, the day this news came out, the latest delayed price for EDBL is 3.95% below the previous close. The latest delayed price is $0.77. Relative volume is very high at 3.0x the average.
Data tracked by StockTitan Argus (15 min delayed). Upgrade to Gold for real-time data.
Historical Context
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Awarded a Walmart holiday fresh-herb program spanning Thanksgiving through New Year.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Program Builds on Recent Retail Expansion and Creates Opportunities for Increased Holiday Sales
BELVIDERE, NJ, Oct. 27, 2026 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), organic and sustainable produce, and developer of the Zero-Waste Inspired® mission and Farm-to-Formula® platform, today announced that it has secured a holiday fresh herb program with Kroger, one of the nation's largest grocery retailers, for the upcoming Thanksgiving through New Year holiday season. The program represents another step in Edible Garden's continued expansion with major national retailers, further strengthening its retail presence and supporting its strategy of capturing a greater share of the fresh herb market.
The Thanksgiving through New Year period is one of the most important selling seasons for fresh herbs, as holiday cooking drives increased demand for popular culinary ingredients such as rosemary, sage, thyme, parsley, and poultry-blend herbs. The Kroger program, together with previously announced holiday initiatives with Walmart and Target, positions Edible Garden to capitalize on increased seasonal demand, drive additional sales, and further expand its presence among the nation's leading retailers.
“This holiday program with Kroger represents another significant commercial win for Edible Garden and an important milestone for our Edible Garden Heartland operation in Grand Rapids, Michigan,” said Jim Kras, Chief Executive Officer of Edible Garden. “Our Heartland facility was strategically established to serve leading retailers throughout the Midwest, and this program demonstrates how our investment in regional production and distribution capabilities is translating into meaningful commercial opportunities. Kroger's decision to include Edible Garden in its holiday program reinforces the confidence major retailers are placing in our ability to deliver fresh, high-quality herbs reliably and at scale during periods of peak demand. Beyond the immediate revenue opportunity, we believe this program will increase utilization of our Heartland facility, strengthen our presence in the Midwest, and advance our Zero-Waste Inspired® mission by bringing locally grown products closer to consumers, while providing a foundation for continued growth.”
Edible Garden plans to support the Kroger holiday program through its established growing and distribution network, utilizing its proprietary GreenThumb 2.0 technology to align production with seasonal demand. By leveraging its existing infrastructure, the Company aims to efficiently manage increased order volumes, capitalize on new sales opportunities, and strengthen its position in the fresh produce market.
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), delivering organic, better-for-you, sustainable produce and products through its Zero-Waste Inspired® next-generation farming model. Available in over 6,000 retail locations across the United States, Caribbean, and South America, Edible Garden is at the forefront of the CEA and sustainability technology movement, distinguished by its advanced safety-in-farming protocols, sustainable packaging, patented GreenThumb software, and innovative Self-Watering in-store displays. The Company operates state-of-the-art, vertically integrated greenhouses and processing facilities, including Edible Garden Heartland in Grand Rapids, Michigan; Edible Garden Prairie Hills in Webster City, Iowa; and its headquarters at Edible Garden Belvidere in New Jersey. It also partners with a network of contract growers strategically located near major U.S. markets to ensure freshness and reduce environmental impact. The Company is also expanding its Prairie Hills facility in Webster City, Iowa, into a dedicated ready-to-drink (RTD) clean nutrition manufacturing hub, supporting its Farm-to-Formula® strategy and its transformation into higher-margin, shelf-stable nutrition categories.
Edible Garden’s proprietary GreenThumb 2.0 software—protected by U.S. Patents US 11,158,006 B1, US 11,410,249 B2, and US 11,830,088 B2—optimizes vertical and traditional greenhouse growing conditions while aiming to reduce food miles. Its patented Self-Watering display (U.S. Patent No. D1,010,365) is designed to extend plant shelf life and elevate in-store presentation. In addition to its core CEA operations, Edible Garden owns three patents in advanced aquaculture technologies: a closed-loop shrimp farming system (US 6,615,767 B1), a modular recirculating aquaculture setup with automated water treatment and feeding (US 10,163,199 B2), and a sensor-driven ammonia control method utilizing electrolytic chlorine generation (US 11,297,809 B1).
The Company has been recognized as a FoodTech 500 firm by Forward Fooding, is a multi-year participant in Walmart’s Project Gigaton and a Giga Guru designee and has received NRG’s Excellence in Energy Award for its commitment to measurable environmental performance and energy stewardship. Edible Garden also develops and markets a growing line of nutrition and specialty food products, including Vitamin Way® and Vitamin Whey®—plant and whey protein powders—and Kick. Sports Nutrition, a premium performance line for health-conscious athletes seeking cleaner, better-for-you options. The Company’s offerings further include fresh, sustainable condiments such as Pulp fermented gourmet and chili-based sauces, as well as Pickle Party, a collection of fermented fresh pickles and krauts.
Learn more at https://ediblegardenag.com.
For Pulp products, visit https://www.pulpflavors.com.
For Vitamin Whey® products, visit https://vitaminwhey.com.
For Kick. Sports Nutrition products, visit https://kicksportsnutrition.net/.
Watch the Company’s latest corporate video here.
FORWARD-LOOKING STATEMENTS
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Words such as “believe,” “expect,” “intend,” “plan,” “expand,” “advance,” “designed to,” “opportunity,” and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these words. These statements include, without limitation, statements regarding the Company’s holiday fresh herb program with Kroger, the expected benefits of the Company’s recent Kroger distribution center awards, the Company’s ability to expand its presence and capture additional market share in its key markets, the Company’s available capacity and ability to service additional retail volume, the Company’s ability to deepen its relationship with Kroger and other major retailers, the development of the Company’s ready-to-drink manufacturing facility in Webster City, Iowa, and the Company’s Farm-to-Formula® strategy. There can be no assurance that the holiday program or the Company’s distribution center awards will result in the anticipated volume, revenue or market share gains. Forward-looking statements are based on the Company’s current expectations and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied, including those described in the “Risk Factors” section and other sections of the Company’s reports filed with the Securities and Exchange Commission. All forward-looking statements speak only as of the date on which they are made, and the Company undertakes no duty to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What holiday program has Edible Garden secured with Kroger?
Edible Garden has secured a fresh herb program with Kroger for the 2026 Thanksgiving through New Year holiday season. It adds to the company's previously announced holiday initiatives with Walmart and Target.