Edible Garden's New Distribution at Pete’s Market in Chicago Pushes Brand into Leadership Position in Chicagoland
Edible Garden (Nasdaq: EDBL) has announced a significant expansion through a new partnership with Pete's Fresh Market in Chicago. The company will supply various sustainable products including fresh potted herbs, hydroponic basil, wheatgrass, cut herbs, and Pickle Party® products to Pete's 18 existing stores, with additional locations planned.
The distribution will be implemented through Edible Garden's Direct-to-Distribution Center (DC) program, aligning with their Zero-Waste Inspired® mission. The partnership includes deployment of customized merchandising units to enhance product visibility and streamline inventory management, while reducing food miles and environmental impact.
Edible Garden (Nasdaq: EDBL) ha annunciato una significativa espansione attraverso una nuova partnership con Pete's Fresh Market a Chicago. L'azienda fornirà una gamma di prodotti sostenibili tra cui erbe fresche in vaso, basilico in idroponia, erba di frumento, erbe tagliate e i prodotti Pickle Party® ai 18 punti vendita esistenti di Pete's, con ulteriori sedi previste.
La distribuzione sarà implementata tramite il programma Direct-to-Distribution Center (DC) di Edible Garden, in linea con la missione Zero-Waste Inspired®. La partnership comprende l'implementazione di unità merchandising personalizzate per migliorare la visibilità dei prodotti e semplificare la gestione dell'inventario, riducendo al contempo i chilometri percorsi per il trasporto degli alimenti e l'impatto ambientale.
Edible Garden (Nasdaq: EDBL) ha anunciado una importante expansión mediante una nueva asociación con Pete's Fresh Market en Chicago. La compañía suministrará diversos productos sostenibles, incluidas hierbas frescas en maceta, albahaca hidropónica, hierba de trigo, hierbas cortadas y productos Pickle Party® a las 18 tiendas existentes de Pete's, con planes para ubicaciones adicionales.
La distribución se implementará a través del programa Direct-to-Distribution Center (DC) de Edible Garden, alineado con su misión Zero-Waste Inspired®. La asociación incluye el despliegue de unidades de comercialización personalizadas para mejorar la visibilidad de los productos y optimizar la gestión de inventario, mientras se reducen los kilómetros recorridos con alimentos y el impacto ambiental.
Edible Garden (Nasdaq: EDBL)는 시카고의 Pete's Fresh Market과의 새로운 파트너십을 통해 상당한 확장을 발표했습니다. 이 회사는 Pete's의 18개 기존 매장에 화분에 심은 신선한 허브, 수경 재배 바질, 밀싹, 잘 손질된 허브, Pickle Party® 제품 등 다양한 지속 가능한 제품을 공급하고, 향후 추가 매장을 계획하고 있습니다.
유통은 Direct-to-Distribution Center (DC) 프로그램을 통해 구현되며, Zero-Waste Inspired® 미션에 부합합니다. 이 파트너십은 제품 가시성을 높이고 재고 관리를 간소화하기 위한 맞춤형 머천다이징 유닛의 배치를 포함하며, 식품 운송 거리와 환경 영향을 줄이고 있습니다.
Edible Garden (Nasdaq : EDBL) a annoncé une expansion significative grâce à un nouveau partenariat avec Pete's Fresh Market à Chicago. L'entreprise fournira divers produits durables, dont des herbes fraîches en pots, du basilic en hydroponie, de l'herbe de blé, des herbes coupées et des produits Pickle Party® aux 18 magasins existants de Pete's, avec des emplacements supplémentaires prévus.
La distribution sera mise en œuvre via le programme Direct-to-Distribution Center (DC) de Edible Garden, en ligne avec leur mission Zero-Waste Inspired®. Le partenariat comprend le déploiement d’unités de marchandisage personnalisées pour améliorer la visibilité des produits et rationaliser la gestion des stocks, tout en réduisant les trajets alimentaires et l’impact environnemental.
Edible Garden (Nasdaq: EDBL) hat eine bedeutende Expansion durch eine neue Partnerschaft mit Pete's Fresh Market in Chicago angekündigt. Das Unternehmen wird verschiedene nachhaltige Produkte liefern, darunter frische Topfkräuter, hydrokultur-Basilikum, Weizengras, geschnittene Kräuter und Pickle Party®-Produkte an die 18 bestehenden Pete's-Filialen liefern, mit weiteren Standorten in Planung.
Die Distribution erfolgt über das Direct-to-Distribution Center (DC) Programm von Edible Garden, im Einklang mit der Zero-Waste Inspired®-Mission. Die Partnerschaft umfasst den Einsatz von maßgefertigten Merchandising-Einheiten, um die Produktvisibility zu erhöhen und die Bestandsverwaltung zu optimieren, während Lebensmittelkilometer und Umweltbelastung reduziert werden.
Edible Garden (نازدك: EDBL) أعلنت عن توسيع كبير من خلال شراكة جديدة مع Pete's Fresh Market في شيكاغو. ستقوم الشركة بتوريد منتجات مستدامة متنوعة بما في ذلك أعشاب طازجة في أوانٍ، ريّ حدائق باليو، عشبة القمح، أعشاب مقطوعة ومنتجات Pickle Party® إلى 18 متجرًا قائمًا لـ Pete's، مع وجود مواقع إضافية مخطط لها.
سيتم تنفيذ التوزيع من خلال برنامج Direct-to-Distribution Center (DC) في Edible Garden، بما يتوافق مع مهمتهم Zero-Waste Inspired®. تتضمن الشراكة نشر وحدات ترويج مخصصة لتعزيز وضوح المنتج وتسهيل إدارة المخزون، مع تقليل أميال الغذاء وتأثيرها البيئي.
Edible Garden（纳斯达克: EDBL）宣布通过与芝加哥的 Pete's Fresh Market 的新伙伴关系实现重大扩张。公司将向 Pete's 的18家现有门店供应多种可持续产品，包括新鲜盆栽香草、水培罗勒、小麦草、切碎香草，以及 Pickle Party® 产品，未来还将增加新地点。
分销将通过 Edible Garden 的 Direct-to-Distribution Center (DC) 计划实施，符合其 Zero-Waste Inspired® 的使命。该伙伴关系还包括部署定制化的商品陈列单元，以提升产品可见度并简化库存管理，同时减少食品运输里程和环境影响。
- New distribution partnership with Pete's Fresh Market's 18 stores plus planned expansion locations
- Implementation of efficient Direct-to-DC program reducing operational costs
- Enhanced brand visibility through custom merchandising units
- Geographic expansion into the significant Chicago market
- None.
Insights
Edible Garden's Pete's Market partnership expands Chicago footprint, enhancing distribution network without substantial immediate financial impact.
Edible Garden's expansion into Pete's Fresh Market represents a modest but strategic distribution gain in the competitive Chicago grocery market. The partnership adds 18 current locations with 5 planned additions, positioning EDBL products across Pete's expanding footprint. While the specific revenue impact isn't quantified, this move significantly strengthens EDBL's Midwest presence.
The product placement includes both fresh herbs and the company's Pickle Party® line, demonstrating EDBL's diversification beyond its core CEA offerings. Their implementation of dedicated merchandising units suggests a commitment to brand visibility rather than merely shelf placement, which typically generates stronger sell-through rates in the highly competitive produce category.
From an operational standpoint, EDBL's Direct-to-DC distribution model merits attention. This approach reduces intermediaries, potentially preserving margin while supporting their Zero-Waste Inspired® sustainability claims through logistics optimization. For a smaller-cap company like Edible Garden, such efficiency is crucial given the thin margins typical in fresh produce.
This announcement follows what EDBL describes as "recent distribution wins across multiple high-velocity grocery banners," suggesting momentum in their retail expansion strategy. However, investors should note the absence of concrete metrics regarding expected volume, revenue contribution, or margin impact from this partnership. Without these figures, it's difficult to quantify how material this expansion will be to overall financial performance in the near term.
Key Midwest Initiative Driving Growth
BELVIDERE, NJ, Sept. 23, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced a significant expansion of its national retail distribution network through a partnership with Pete’s Fresh Market, a respected and rapidly growing supermarket chain headquartered in Chicago.
Pete’s Fresh Market, founded in the early 1970s as a small produce stand on Chicago's South Side, has expanded significantly, recently opening its 18th store and planning additional locations in Orland Park, Oak Park, Tinley Park, New Lenox, and Palos Heights.
Edible Garden will supply Pete’s Fresh Market with a diverse selection of its sustainably grown offerings, including:
- Fresh potted herbs
- Hydroponic basil
- Wheatgrass
- Cut herbs
- Pickle Party® products
The Pickle Party® line, developed in partnership with Hermann Pickle Company, features sustainably sourced, fermented Kosher, Non-GMO pickles and sauerkraut, delivering exceptional freshness and quality with every bite.
To support in-store sales and brand presence, Edible Garden will deploy customized merchandising units, including fresh herb racks and basil displays, to elevate product visibility and drive consumer engagement.
The rollout will be facilitated via the Company’s Direct-to-Distribution Center (DC) program, an efficient logistics model that enables direct delivery to Pete’s Fresh Market’s centralized distribution network. This approach is designed to optimize freshness, reduce food miles, and streamline inventory flow—key operational efficiencies that align with the Company’s Zero-Waste Inspired® mission and commitment to reducing its environmental impact across the supply chain.
Jim Kras, Chief Executive Officer of Edible Garden, commented, “Our expansion into Pete’s Fresh Market is more than just a retail placement—it’s a strategic partnership with a grocer that shares our values of freshness, sustainability, and community focus. This collaboration supports our mission to make sustainably grown, locally sourced produce widely accessible, while also enhancing our presence in one of the most dynamic grocery markets in the country.”
“Leveraging our Zero-Waste Inspired® platform and Direct-to-DC program, we expect this initiative to deliver not only topline growth but also operational leverage. The infrastructure we’ve built enables us to scale efficiently while staying true to our environmental and social impact goals.”
This launch represents another milestone in Edible Garden’s national retail growth strategy, following recent distribution wins across multiple high-velocity grocery banners. The partnership with Pete’s Fresh Market reflects increasing demand for transparent, ESG-aligned brands and strengthens the Company’s ability to serve a growing base of environmentally and health-conscious consumers.
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), delivering locally grown, organic, better-for-you, sustainable produce and products through its Zero-Waste Inspired® next-generation farming model. Available in over 5,000 retail locations across the United States, Caribbean, and South America, Edible Garden is at the forefront of the CEA and sustainability technology movement, distinguished by its advanced safety-in-farming protocols, sustainable packaging, patented GreenThumb software, and innovative Self-Watering in-store displays. The Company operates state-of-the-art, vertically integrated greenhouses and processing facilities, including Edible Garden Heartland in Grand Rapids, Michigan; Edible Garden Prairie Hills in Webster City, Iowa; and its headquarters at Edible Garden Belvidere in New Jersey. It also partners with a network of contract growers strategically located near major U.S. markets to ensure freshness and reduce environmental impact.
Edible Garden’s proprietary GreenThumb 2.0 software—protected by U.S. Patents US 11,158,006 B1, US 11,410,249 B2, and US 11,830,088 B2—optimizes vertical and traditional greenhouse growing conditions while aiming to reduce food miles. Its patented Self-Watering display (U.S. Patent No. D1,010,365) is designed to extend plant shelf life and elevate in-store presentation. In addition to its core CEA operations, Edible Garden owns three patents in advanced aquaculture technologies: a closed-loop shrimp farming system (US 6,615,767 B1), a modular recirculating aquaculture setup with automated water treatment and feeding (US 10,163,199 B2), and a sensor-driven ammonia control method utilizing electrolytic chlorine generation (US 11,297,809 B1).
The Company has been recognized as a FoodTech 500 firm by Forward Fooding, a leading AgriFoodTech organization, and is a Giga Guru member of Walmart’s Project Gigaton sustainability initiative. Edible Garden also develops and markets a growing line of nutrition and specialty food products, including Vitamin Way® and Vitamin Whey®—plant and whey protein powders—and Kick. Sports Nutrition, a premium performance line for health-conscious athletes seeking cleaner, better-for-you options. The Company’s offerings further include fresh, sustainable condiments such as Pulp fermented gourmet and chili-based sauces, as well as Pickle Party, a collection of fermented fresh pickles and krauts.
Learn more at https://ediblegardenag.com.
For Pulp products, visit https://www.pulpflavors.com.
For Vitamin Whey® products, visit https://vitaminwhey.com.
For Kick. Sports Nutrition products, visit https://kicksportsnutrition.net/
Watch the Company’s latest corporate video here.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “believe,” “expect,” “intend,” “look forward,” “objective,” “plan,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
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