Edible Garden to Start Shipping Pulp and Pickle Party to Western Beef
Rhea-AI Summary
Edible Garden (Nasdaq: EDBL) announced that Western Beef will carry its Pulp fermented gourmet and chili-based sauces and Pickle Party Kosher fermented pickles and krauts starting in Western Beef stores in the New York metropolitan area.
The placement expands Edible Garden's regional retail distribution, targets urban shoppers seeking clean-label, sustainably produced foods, and leverages Pickle Party's partnership with Hermann Pickle Company to offer Non-GMO, minimally processed fermented products.
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Key Figures
Market Reality Check
Peers on Argus
EDBL was down 13.21% while farm-product peers showed mixed moves: AQB -6.51%, SDOT -9.95%, SISI +11.94%, AGRI +5.43%, APPH flat. The dispersion suggests today’s weakness was more stock-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 18 | Retail expansion | Positive | -9.4% | Weis Markets expanded to a fully integrated fresh herb program. |
| Dec 11 | E-commerce expansion | Positive | -7.4% | Kick. Sports Nutrition launched on Target.com, broadening digital reach. |
| Dec 09 | Holiday sales update | Positive | +13.7% | Thanksgiving-period sales rose <b>26.9%</b> versus Nov 2024 across key herbs. |
| Dec 05 | Retail placement | Positive | +5.5% | Pickle Party™ began shipping to King Kullen supermarkets in NY Metro. |
| Dec 02 | Trade show presence | Neutral | -4.8% | Company showcased basil, Pulp, and Pickle Party at NY Produce Show. |
Recent positive distribution and sales updates have produced mixed reactions, with multiple instances of share price declines following seemingly constructive retail and e-commerce expansion news.
Over the past month, Edible Garden has focused on expanding distribution and demonstrating demand. On Dec 18, it launched an integrated herb program with Weis Markets, and on Dec 11, its Kick. Sports Nutrition line became available on Target.com, yet shares fell after both updates. Earlier, preliminary Thanksgiving sales for Nov 2025 grew 26.9% year over year, which coincided with a +13.71% move. Additional placements for Pickle Party at King Kullen and trade show visibility at the NY Produce Show round out a pattern of steady retail footprint growth.
Market Pulse Summary
This announcement highlights Edible Garden’s continued expansion of its Pulp sauces and Pickle Party fermented products through Western Beef in the New York metropolitan area, adding to recent retail and digital wins. The move reinforces a strategy of leveraging controlled environment agriculture and clean-label positioning to grow branded distribution. Against a backdrop of recent operating losses and tight liquidity disclosed in filings, investors may watch how added placements translate into sustained revenue growth and improved cash metrics over coming quarters.
Key Terms
controlled environment agriculture technical
non-GMO technical
AI-generated analysis. Not financial advice.
Strengthens Company Footprint In The New York Metropolitan Area Amid Continued Demand For Clean-Label, Better-For-You, Foods
BELVIDERE, NJ, Dec. 24, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leading provider of controlled environment agriculture (CEA) solutions and sustainable, locally grown organic produce, today announced that Western Beef, a prominent regional supermarket operator, is now carrying the Company’s Pulp fermented gourmet and chili-based sauces, and Pickle Party Kosher fermented pickles and krauts. The expanded placement further strengthens Edible Garden’s presence in the New York metropolitan area and reflects continued retailer demand for locally grown, clean-label, and sustainably produced food options, providing Western Beef customers with access to a broader assortment of fresh, flavorful products designed to complement everyday meals while aligning with modern wellness and sustainability preferences.
Founded in 1974 and headquartered in Ridgewood, Queens, Western Beef is a family-owned supermarket chain operating stores throughout New York, New Jersey, and Florida. Known for its strong emphasis on value, fresh departments, and multicultural product offerings, Western Beef serves diverse communities with a wide selection of grocery, meat, produce, and specialty items. The company has established itself as a trusted neighborhood retailer by combining competitive pricing with a commitment to quality and customer service.
The Pulp product line features fermented gourmet and chili-based sauces crafted with thoughtfully sourced ingredients and bold, distinctive flavor profiles. Pickle Party, developed in partnership with the Hermann Pickle Company, offers fermented Kosher, Non-GMO pickles and sauerkraut made with minimal processing to deliver exceptional freshness and quality.
“We are pleased to partner with Western Beef, a retailer that has built a loyal customer base by offering quality products that reflect the tastes and needs of the communities it serves,” said Jim Kras, Chief Executive Officer of Edible Garden. “Bringing our Pulp and Pickle Party lines into their stores helps make fresh, responsibly produced foods more accessible in high-traffic urban markets. This placement reflects the breadth of our portfolio and our thoughtful approach to expanding distribution in core regions. As we continue to grow, partnerships like this strengthen brand awareness, support operational efficiency, and reinforce our commitment to sustainable, long-term growth.”
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), delivering locally grown, organic, better-for-you, sustainable produce and products through its Zero-Waste Inspired® next-generation farming model. Available in over 5,000 retail locations across the United States, Caribbean, and South America, Edible Garden is at the forefront of the CEA and sustainability technology movement, distinguished by its advanced safety-in-farming protocols, sustainable packaging, patented GreenThumb software, and innovative Self-Watering in-store displays. The Company operates state-of-the-art, vertically integrated greenhouses and processing facilities, including Edible Garden Heartland in Grand Rapids, Michigan; Edible Garden Prairie Hills in Webster City, Iowa; and its headquarters at Edible Garden Belvidere in New Jersey. It also partners with a network of contract growers strategically located near major U.S. markets to ensure freshness and reduce environmental impact.
Edible Garden’s proprietary GreenThumb 2.0 software—protected by U.S. Patents US 11,158,006 B1, US 11,410,249 B2, and US 11,830,088 B2—optimizes vertical and traditional greenhouse growing conditions while aiming to reduce food miles. Its patented Self-Watering display (U.S. Patent No. D1,010,365) is designed to extend plant shelf life and elevate in-store presentation. In addition to its core CEA operations, Edible Garden owns three patents in advanced aquaculture technologies: a closed-loop shrimp farming system (US 6,615,767 B1), a modular recirculating aquaculture setup with automated water treatment and feeding (US 10,163,199 B2), and a sensor-driven ammonia control method utilizing electrolytic chlorine generation (US 11,297,809 B1).
The Company has been recognized as a FoodTech 500 firm by Forward Fooding, a leading AgriFoodTech organization, and is a Giga Guru member of Walmart’s Project Gigaton sustainability initiative. Edible Garden also develops and markets a growing line of nutrition and specialty food products, including Vitamin Way® and Vitamin Whey®—plant and whey protein powders—and Kick. Sports Nutrition, a premium performance line for health-conscious athletes seeking cleaner, better-for-you options. The Company’s offerings further include fresh, sustainable condiments such as Pulp fermented gourmet and chili-based sauces, as well as Pickle Party, a collection of fermented fresh pickles and krauts.
Learn more at https://ediblegardenag.com.
For Pulp products, visit https://www.pulpflavors.com.
For Vitamin Whey® products, visit https://vitaminwhey.com.
For Kick. Sports Nutrition products, visit https://kicksportsnutrition.net/.
Watch the Company’s latest corporate video here.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “believe,” “expect,” “intend,” “look forward,” “objective,” “plan,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
FAQ
What did Edible Garden (EDBL) announce on December 24, 2025 about Western Beef?
Which Edible Garden products will be available at Western Beef stores?
How does the Western Beef placement affect Edible Garden's distribution in 2025?
What is Pickle Party and who manufactures it for Edible Garden?
Why is Western Beef a strategic retail partner for Edible Garden (EDBL)?
Will the Western Beef rollout change Edible Garden's product availability for local customers?
