Equifax and Ataeva Partner to Launch Advanced Spend and Yield Tools for Financial Institutions

Equifax (NYSE: EFX) partnered with Ataeva to launch the Ataeva Product Suite on April 24, 2026, offering two solutions—Ataeva TAPS℠ and Ataeva CYM℠—powered by Equifax consumer credit data.

Rhea-AI Summary

Equifax (NYSE: EFX) partnered with Ataeva to launch the Ataeva Product Suite on April 24, 2026, offering two solutions—Ataeva TAPS℠ and Ataeva CYM℠—powered by Equifax consumer credit data. The suite uses over 100 FCRA-regulated attributes and up to 12 months of trended data to help issuers value prospects and optimize portfolios for profitable growth.

The tools target acquisition, pre-screening, and retention for banks, credit unions, and card issuers by identifying high-spend, low-risk revolvers and enabling tailored credit-term offers.

Positive

• Launch of Ataeva Product Suite with two market-validated solutions
• Uses more than 100 FCRA-regulated attributes for prediction
• Built on up to 12 months of trended consumer credit data
• Targets high-spend, low-risk revolvers to improve portfolio profitability

Negative

• None.

Argus Apr 24 session

-1.41% close to close Open Argus

Details

News Market Reaction – EFX

On Apr 24, the day this news came out, EFX closed 1.41% below the previous close.

Data tracked by StockTitan Argus for the Apr 24 session.

Key Figures

FCRA-regulated attributes: more than 100 attributes Trended data horizon: up to 12 months

FCRA-regulated attributes

more than 100 attributes

Input set for Ataeva Product Suite metrics

Trended data horizon

up to 12 months

Historical consumer credit data powering toolkit metrics

Historical Context

5 past events · Latest: Apr 21

5 events

1. Apr 21

   Earnings results

   24h Move

   -3.0%

   Record Q1 2026 revenue beat and EPS growth above guidance midpoint.

2. Apr 14

   Product launch

   24h Move

   -0.0%

   Launch of The Work Number Record Indicator to streamline loan workflows.

3. Apr 07

   Earnings date set

   24h Move

   +1.4%

   Announcement of Q1 2026 earnings release and conference call schedule.

4. Apr 07

   Market data report

   24h Move

   -0.1%

   Q4 2025 Market Pulse Index showing stable headline score but widening consumer split.

5. Mar 18

   Security report

   24h Move

   -1.9%

   2025 Security Annual Report detailing large-scale security and tech investments.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

ROI, APR

2 terms

ROI financial

"maximizing return on investment (ROI) for credit issuers"

Return on investment (ROI) measures how much money an investor makes or loses relative to the amount they put in, expressed as a percentage. It helps compare the efficiency of different investments—like checking which of several gardens produced the most fruit for the seeds planted—so investors can decide which opportunities deliver the best payoff for the risk and capital they commit.

View in glossary

APR financial

"have a specific annual percentage rate (APR) on these accounts"

Annual Percentage Rate (APR) is the yearly cost of borrowing money expressed as a percentage, combining interest and most fees into a single rate so borrowers can compare loans like comparing price tags. For investors, APR matters because it affects how much companies pay to raise capital, influences consumer demand for credit, and helps compare returns or costs across loans, bonds, and financial products — all of which can change profits and valuations.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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ATLANTA, April 24, 2026 /PRNewswire/ -- Equifax^® (NYSE: EFX) today announced a strategic partnership with Ataeva to launch the Ataeva Product Suite. This high-impact, diagnostic toolkit is designed to significantly enhance financial institutions' ability to accurately value potential customers and optimize portfolio performance, driving profitable growth. The collaboration introduces two market-validated solutions—Ataeva TAPS℠ (Total Annual Plastic Spend) and Ataeva CYM℠ (Card Yield Metrics)—powered by Equifax consumer credit data.

The Ataeva Product Suite utilizes a set of more than 100 FCRA-regulated attributes¹ to provide the proprietary metrics essential for identifying true revenue potential and maximizing return on investment (ROI) for credit issuers. Built on up to 12 months of trended data, these solutions allow financial institutions to build highly profitable portfolios of low-risk revolvers and high spenders, establishing a powerful competitive advantage.

"This partnership is driving sustainable value for our financial institution customers," said Harald Schneider, Global Chief Data & Analytics Officer at Equifax. "By integrating these predictive attributes, we are empowering financial services to create a highly personalized, profitable and compliant strategy across every phase of the customer lifecycle—from acquisition pre-screening to proactive, data-driven retention. This capability elevates the industry standard for risk assessment and portfolio optimization."

Key Solutions for Portfolio Optimization:

• Ataeva TAPS (Total Annual Plastic Spend): This solution helps lenders identify consumers that could benefit from an increased credit limit by estimating their total annual credit card spend across their entire wallet.

• Ataeva CYM (Card Yield Metrics): This solution helps lenders identify consumers that make responsible monthly payments on their credit cards, carry a monthly balance and have a specific annual percentage rate (APR) on these accounts. Lenders can evaluate if they can offer more favorable credit terms, like a lower interest rate for debt consolidation or balance transfer.

"By combining Ataeva's advanced analytics with the differentiated data assets provided by Equifax, we are helping to solve the market's core inefficiency in prospect valuation," said Ajay Pillai, Co-Founder of Ataeva. "The Ataeva Product Suite helps give issuers the proprietary metrics to accurately identify true revenue potential and build highly profitable portfolios of low-risk revolvers and high spenders."

For credit unions and community banks, these tools offer a clear path to gaining market share by leveraging superior data to identify and acquire high-value customers, solidifying their competitive position against larger financial institutions. To learn more about how Equifax helps financial institutions drive profitable growth and move people forward, click here.

ABOUT EQUIFAX INC.
At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com. 

FOR MORE INFORMATION:  
Tiffany Smith for Equifax  
mediainquiries@equifax.com

1 The Ataeva Product Suite, including TAPS and CYM, features attributes derived from consumer credit data regulated by the Fair Credit Reporting Act (FCRA). Use of these attributes is subject to the FCRA and other applicable laws. Customers are responsible for ensuring they have a permissible purpose to access such data and for maintaining their own compliance with the FCRA, including requirements related to pre-screened offers of credit and adverse action notices.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/equifax-and-ataeva-partner-to-launch-advanced-spend-and-yield-tools-for-financial-institutions-302752149.html

SOURCE Equifax Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Equifax announce with Ataeva on April 24, 2026 about EFX?

Equifax announced a strategic partnership to launch the Ataeva Product Suite on April 24, 2026. According to the company, the suite includes Ataeva TAPS℠ and Ataeva CYM℠, powered by Equifax consumer credit data and designed to improve issuer prospect valuation.

What is Ataeva TAPS and how will it help card issuers (EFX)?

Ataeva TAPS estimates total annual card spend across a consumer's wallet to identify spend-capable customers. According to the company, issuers can use TAPS to target credit limit increases and acquire higher-spend customers with better prospect selection.

What does Ataeva CYM offer and why does Equifax say it matters for EFX clients?

Ataeva CYM identifies cardholders who carry balances, pay responsibly, and have specific APR profiles to inform offers. According to the company, lenders can evaluate offering lower rates for consolidation or balance transfers to improve yield and retention.

Which data and compliance features power the Ataeva Product Suite from Equifax (EFX)?

The suite uses over 100 FCRA-regulated attributes and up to 12 months of trended data for modeling and compliance. According to the company, these regulated attributes underpin proprietary metrics for prospect valuation and ROI analysis.

How can community banks and credit unions use the Ataeva tools offered by Equifax (EFX)?

Community banks and credit unions can use the tools to identify and acquire high-value customers and gain market share against larger issuers. According to the company, the suite enables targeted acquisition, personalized offers, and portfolio optimization strategies.