8X8 Inc Stock Price, News & Analysis

8x8 (NASDAQ: EGHT), a customer experience platform provider, has renewed its partnership with Southampton Football Club through the 2025/26 season. The extended collaboration covers both Men's and Women's First Teams and continues the integration of 8x8's cloud-based contact center and communications technology in the club's operations.

The partnership includes LED perimeter board visibility, digital and social media integration, and collaboration on community initiatives. A notable feature includes players connecting with season ticket holders through 8x8's Contact Center platform. The technology unifies contact center, business telephony, embedded AI, and customer data to enhance fan engagement and matchday experiences.

8x8 (NASDAQ: EGHT) has expanded its SMS capabilities in 8x8 Work for Australian businesses, enabling one-to-one SMS communication using Australian mobile numbers. The enhancement allows businesses to manage both calls and SMS from a single number through desktop or mobile apps.

The feature is immediately available across X Series X1-X8 licenses with no additional purchase required. According to ACMA data, 96% of Australian adults use mobile phones for texting. The service is compliant with ACMA guidelines, the Spam Act 2003, and Australia's Interception Act.

8x8 (NASDAQ: EGHT) has announced significant enhancements to its integrated customer experience (CX) platform, focusing on compliance, security, and operational efficiency. The updates span across 8x8 Contact Center, 8x8 Engage, 8x8 Work, and communication APIs.

Key innovations include integration with MNET CoreAccess+ for financial services security, SMS keyword filtering for compliance, AI-powered Smart Assist with conversation intelligence for agent coaching, multilingual chat summarization, and the new JourneyAPI for comprehensive customer interaction tracking. The platform also introduces customizable CRM Integration Profiles for Salesforce, Microsoft Dynamics, Zendesk, NetSuite, and Zoho.

8x8 (NASDAQ: EGHT) has revealed significant performance differences in university clearing processes between institutions using their customer experience platform and those that don't. During the critical A-level results period, while some students faced wait times exceeding three hours at non-8x8 universities, institutions using 8x8's platform achieved remarkable efficiency with average wait times of just six seconds.

The data showed that 80% of call volume occurred on results day, with 8x8-supported universities managing to process calls in under eight minutes compared to over 16-minute averages at other institutions. Some 8x8 universities even achieved total call handling times of under two minutes, demonstrating significant efficiency in managing the clearing process for students seeking university placements.

8x8 (NASDAQ: EGHT) has unveiled significant AI-powered innovations across its 8x8 Platform for CX to address the growing customer experience gap. According to Metrigy research, while 76% of businesses believe their service is improving, only 36% of consumers agree.

The platform updates include expanded omnichannel support with digital channel integration for SMS, WhatsApp, RCS, webchat, and Facebook Messenger through 8x8 Engage. Notable features include native Viber messaging support, Meltwater social listening integration, and 8x8 Social Connect for enhanced social engagement. The company has also introduced 8x8 SecurePay for PCI-compliant payments and 8x8 Intelligent Customer Assistant with Knowledge AI capabilities for improved self-service options.

8x8 (NASDAQ: EGHT) has announced a strategic partnership with MNET through its SellWith8 tier of the 8x8 Technology Partner Ecosystem. The collaboration integrates MNET's CoreAccess+ middleware with the 8x8 Platform for CX, enabling secure, real-time access to core financial systems like Jack Henry, Fiserv, and Corelation.

The integration allows financial institutions to deliver enhanced customer experiences through faster authentication, smarter self-service, and seamless handoffs between bots and agents while maintaining security and compliance standards. The partnership specifically targets banks and credit unions, offering purpose-built solutions that combine front-end engagement with back-end data for personalized customer service.

8x8 Inc. (NASDAQ: EGHT) has launched 8x8 Social Connect, a new retail-focused solution that transforms social media engagement into direct sales opportunities. Built on the 8x8 Platform for CX, the solution integrates Meltwater Social Listening with 8x8 Contact Center to help retailers convert social conversations into transactions and manage customer service efficiently.

The launch addresses critical market trends, with 75% of e-commerce traffic coming from mobile devices, 83% of customers expecting immediate responses, and 74% showing higher purchase likelihood with personalized engagement. The solution enables real-time social media monitoring, seamless transition to private chats via RCS, and secure payment processing through 8x8 SecurePay.

8x8 (NASDAQ: EGHT) has launched a groundbreaking AI-powered brand campaign called 'The Power of You', departing from traditional enterprise marketing by featuring real customers as protagonists. The campaign showcases IT leaders and CX professionals in cinematic scenarios created through generative AI, highlighting their achievements using 8x8's integrated business communications platform.

The initial rollout features two customer stories: Chris Gensmantel, CIO at LSH Auto, and Genelle Chamberlain, IT Manager at PrimeSource, portrayed in dramatic scenarios like monster truck driving and human cannonball acts. The campaign, developed with Barrett Hofherr and 1st Ave, will be distributed across digital, social, and live events throughout the year, coinciding with 8x8 Day.

8x8 Inc. (NASDAQ: EGHT) reported significant growth in AI adoption across its Customer Experience (CX) platform for Q1 FY26. The company saw a 75% year-over-year increase in customer contracts for its Intelligent Customer Assistant, with voice AI interactions growing 7X year-over-year.

Key achievements include 150% growth in AI interactions, 39% increase in API customer interactions, and SMS interactions rising 35% year-over-year. The company introduced several AI-powered enhancements, including Smart Assist with Conversation Intelligence, PCI-compliant payments, and Knowledge AI integration.

Notable customer wins include a national university implementing contact center support for 2,000 employees and strategic deployments of SMS APIs by major retail and construction technology companies in Asia-Pacific.