The Estée Lauder Companies Announces BEAUTY&YOU India 2026 Winners and Marks Five Years of Advancing Indian Beauty Entrepreneurship
The Estée Lauder Companies (EL) announced five BEAUTY&YOU India 2026 winners in partnership with Nykaa and Startup India.
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In partnership with Startup India and Nykaa, the program recognizes five winners across in-market beauty brands, early-stage concepts, fragrance innovation, creative design, and women’s entrepreneurship.

(L to R) BEAUTY&YOU India 2026 Winners Ajaykumar Mehta, Shriya Rambhia, and Dheer Rambhia, Directors, Goyam Green Tech (BREAKTHROUGH), Nirja Bhatt, Founder & CEO, Laani (GROW), Khatija Shabana, CEO, and Syed Mohammad Fouzan, Director, Boldpurity (IMAGINE), Rinzing Choden Bhutia, Founder, Agapi Sikkim (Visionary Women’s Award), and Pankti Sheth, Founder & Creative Director, De Icebreaker Creative Studio (DESIGN).
For five years, BEAUTY&YOU India has discovered, supported, and accelerated India’s next generation of beauty entrepreneurs. Since launching in 2022, the program has helped founders and innovators develop their ideas and build their businesses by providing funding, mentorship, beauty industry expertise, distribution support, and strategic opportunities.
Stéphane de La Faverie, President and CEO, The Estée Lauder Companies, said: “India is one of the most exciting and inspiring forces in global beauty. We have a deep admiration for the country’s creativity, talent, culture, and entrepreneurial energy—and for the way
Nadine Graf, President, EUKEM (
The 2026 winners join a growing community of founders whose ideas are shaping the future of beauty globally.
2026 BEAUTY&YOU India Winners
GROW: Best in-market beauty brand.
- Laani – Nirja Bhatt, Founder & CEO: High-performance sweat and odor control products created for Indian heat, humidity, and skin. Led by a water-based clear deodorant stick that dries instantly, leaves no residue, and addresses underarm pigmentation, Laani is reimagining an everyday essential and addressing an underserved need for Indian women.
IMAGINE: Best early-stage beauty concept.
- Boldpurity – Khatija Shabana, CEO, and Syed Mohammad Fouzan, Director: A scientist-led skincare concept developing proprietary formulation technologies to enhance the delivery and performance of established, active ingredients on skin.
BREAKTHROUGH: Best innovation in fragrance, presented by The Estée Lauder Companies’ Fragrance Atelier in
- Goyam Green Tech – Ajaykumar Mehta, Shriya Rambhia, and Dheer Rambhia, Directors: A green chemistry platform leveraging biobased materials and chemistry to unlock high-performing fragrance solutions across formulation, format, and consumer experiences.
DESIGN: Recognizing creative talent with the potential to collaborate with a brand from The Estée Lauder Companies.
- De Icebreaker Creative Studio – Pankti Sheth, Founder & Creative Director: A packaging and brand design studio that creates culturally aware and commercially relevant designs for brands across consumer categories, helping brands build meaningful experiences that resonate locally and compete globally.
VISIONARY WOMEN’S AWARD: Recognizing an outstanding woman entrepreneur driving innovation and impact in beauty, presented with Startup India, DPIIT.
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Agapi Sikkim – Rinzing Choden Bhutia, Founder: A Himalayan skincare and lifestyle brand that provides employment and training to women in
Sikkim , creating opportunities for women’s economic participation and financial independence in India’s Northeast.
Returning for the second year, the Visionary Women’s Award reflects The Estée Lauder Companies’ and Startup India’s shared commitment to advancing women founders and strengthening pathways for women to lead.
Shri Ateesh Kumar Singh, Additional Secretary, Startup India, DPIIT, said: “India’s startup ecosystem is a powerful engine of innovation and entrepreneurship, and BEAUTY&YOU India has become an important platform for supporting the next generation of beauty founders. As the program marks its fifth year, we commend The Estée Lauder Companies for its continued commitment to fostering innovation in
The 2026 edition introduced the DESIGN category, recognizing creative talent reimagining how beauty comes to life through packaging, retail, and consumer experiences. The new category reflects the important role creative expression plays in shaping how consumers discover and engage with beauty.
This year, the BREAKTHROUGH category focused on fragrance innovation and was led by The Estée Lauder Companies’ Fragrance Atelier in
The winners were announced at an event in
Anchit Nayar, Executive Director & CEO, Nykaa Beauty, said: “India’s beauty ecosystem is evolving rapidly, shaped by a new generation of founders bringing fresh perspectives, innovative ideas and a deeper understanding of the Indian consumer. At Nykaa, we’ve seen how brands that combine a clear consumer proposition with a strong understanding of the market can build meaningful connections and create lasting businesses. Through BEAUTY&YOU India, we’re proud to partner with The Estée Lauder Companies in supporting entrepreneurs who are bringing new ideas to life and contributing to the next phase of growth in India’s beauty industry.”
BEAUTY&YOU India is part of The Estée Lauder Companies’ broader commitment to
About The Estée Lauder Companies
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers and sellers of quality skin care, makeup, fragrance and hair care products, and is a steward of luxury and prestige brands globally. The Company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary, NIOD, Avestan and Loopha, and Balmain Beauty.
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Media Relations:
Brendan Riley
briley@estee.com
Source: The Estée Lauder Companies