elf Beauty Stock Price, News & Analysis

e.l.f. Beauty (NYSE: ELF) is significantly expanding its global presence, announcing its largest international retail launch in Germany with ROSSMANN, entry into Sephora in Mexico, and growth in existing markets. In Q1 FY2025, non-U.S. markets represented 16% of e.l.f.'s total net sales, with FY2024 sales growing 91% year-over-year. The company's expansion strategy involves partnering with leading global retailers and distributors.

Key developments include:

• Germany: Launching in 1,600 ROSSMANN locations
• UK: Becoming the No. 4 mass makeup brand, expanding in Boots and Superdrug
• Mexico: Debuting in Sephora locations
• Australia: Launching in Coles and expanding in Priceline
• Italy: Doubling store presence in Douglas and launching on Amazon
• Netherlands: Maintaining No. 1 mass makeup brand ranking in Etos
• Canada: Rising to No. 4 mass makeup brand
• Nordics: Partnering with SÆTHER for distribution in multiple retailers

e.l.f. Cosmetics announces 'Get Ready With Music, The Album,' featuring emerging global artists with diverse identities. The album, released by e.l.f.'s new entertainment arm e.l.f. made, aims to provide anthems for every mood and look, emphasizing self-expression and empowerment. The first single, 'Hairpin' by Charlotte Rose Benjamin, celebrates chasing personal dreams.

The album builds on e.l.f.'s previous musical successes and aligns with proprietary data showing strong connections between makeup and music for self-expression and community. The full album, featuring artists like Betty Who and Meduulla, will be released on October 15. This initiative further solidifies e.l.f.'s position as an entertainment brand, combining the transformative power of beauty and music.

e.l.f. Beauty (NYSE: ELF) has announced a new $500 million share repurchase program, authorized by its Board of Directors. This follows the exhaustion of its previous $25 million program from 2019, with approximately $17 million used in the past two weeks. The company's CEO, Tarang Amin, expressed confidence in their strategy and long-term potential, citing consistent category-leading sales and market share growth.

CFO Mandy Fields highlighted the company's strong cash flow generation and emphasized that their cash priorities remain focused on investing in growth initiatives and strategic extensions. The new program allows for repurchases through various methods, including open market purchases and accelerated share repurchase transactions, with timing and amount based on market conditions and other factors. The program has no expiration date and can be modified or terminated at any time.

e.l.f. Beauty (NYSE: ELF) has announced a multi-year global partnership with the Billie Jean King Cup (BJKC), the women's world cup of tennis. As the exclusive skin and cosmetic partner, e.l.f. aims to promote equality and inclusivity in women's sports. The company will co-host the inaugural Power of Women's Sports Summit on November 20, 2024, in Málaga, Spain, alongside the BJKC finals.

Additionally, e.l.f. has become a founding partner of iHeartMedia's Women's Sports Audio Network, the first audio platform dedicated to women's sports. This partnership includes hosting a live recording of 'The Rennae Stubbs Tennis Podcast' at the summit. These initiatives align with e.l.f.'s commitment to empowering women in sports and addressing the disparity in media coverage of women's sports.

e.l.f. Beauty (NYSE: ELF) reported strong Q1 fiscal 2025 results, with 50% net sales growth to $324.5 million and a 260 basis point market share gain. The company's gross margin increased by 80 basis points to 71%, while adjusted EBITDA rose 4% to $77.4 million. Net income reached $47.6 million, with adjusted diluted earnings per share of $1.10.

Based on these results, e.l.f. Beauty has raised its fiscal 2025 outlook, projecting net sales of $1,280-1,300 million (up from $1,230-1,250 million) and adjusted EBITDA of $297-301 million. The company's strong performance was driven by growth in both retailer and e-commerce channels, marking its 22nd consecutive quarter of net sales growth and market share gains.

e.l.f. Cosmetics has partnered with world champion blind swimmer Anastasia Pagonis to launch the 'Beauty For Every Eye' accessibility bundle. This -edition kit features three of Pagonis' favorite e.l.f. products, each with a scannable QR code linking to an audio description by Pagonis. The bundle, priced at $28, aims to make beauty products more accessible for the blind and low-vision community.

The collaboration showcases e.l.f.'s commitment to inclusivity and accessibility in the beauty industry. Pagonis, known for her social media presence and advocacy, will continue working with e.l.f. to develop more adaptive tools and products. This initiative aligns with e.l.f.'s mission to bring the best of beauty to every eye, lip, and face, while redefining possibilities for people of all abilities.

e.l.f. Beauty (NYSE: ELF) has announced it will release its first quarter fiscal 2025 results on Thursday, August 8, 2024. The company will hold a webcast at 4:30 p.m. Eastern Time to discuss the results, with a press release detailing the outcomes to be issued prior to the webcast. Tarang Amin, Chairman and CEO, and Mandy Fields, Senior VP and CFO, will host the event. The webcast will be broadcast live on the company's investor relations website, with an archived version available for those unable to attend the live broadcast.

e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX) by becoming the first beauty brand to test real-world commerce on the platform. Within its immersive e.l.f. UP! experience on Roblox, e.l.f. has launched a virtual kiosk where U.S. visitors aged 13 and up can purchase exclusive physical products, including an e.l.f. UP! Pets Hoodie and a selection of cruelty-free lip and SPF products.

The partnership also includes a $50,000 donation to the Humane Society to support animal welfare. The e.l.f. UP! experience has garnered a 96% positivity rating and distributed over one million free virtual items since its launch in November 2023. This initiative aims to merge beauty with immersive digital platforms, teaching the Roblox community about social commerce with purpose.

Renowned Roblox creators, such as SimplyALemon, are involved in designing virtual items, bringing an added layer of creativity and engagement to the project.

Keys Soulcare, founded by Alicia Keys and e.l.f. Beauty, collaborates with Amazon Alexa to create a unique, soulful experience for Echo users. This initiative, launched on June 26, 2024, offers holistic beauty and wellness rituals narrated by Alicia Keys herself. Customers can enable the Keys Soulcare theme by saying, “Alexa, enable the Keys Soulcare theme.” The experience includes uplifting affirmations, soulcare beauty and skincare tips, and personalized skincare ritual quizzes, all aimed at nurturing the whole self—inside and out. The collaboration emphasizes the connection between skin and soul, infusing Alexa interactions with positive energy and good vibes. It's designed to make daily routines empowering and reflective of Keys Soulcare's philosophy. This first-of-its-kind beauty industry collab integrates seamlessly into users' lives, offering inspiration and education through familiar technology.