Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. (NYSE: ELF) generates a steady stream of news that spans financial performance, brand innovation, social impact and cultural partnerships. As a multi-brand beauty company with e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode in its portfolio, the company frequently announces initiatives that reflect its mission to make the best of beauty accessible to every eye, lip and face while emphasizing clean, vegan and cruelty-free products.
News about e.l.f. Beauty often highlights earnings results and outlook, including quarterly net sales trends, margin dynamics, adjusted EBITDA and guidance, as seen in its second quarter fiscal 2026 results announcement. These updates provide insight into how the company’s strategy in color cosmetics, skincare and international expansion is translating into financial performance across retailer and e-commerce channels.
Another major theme in ELF news is brand-building and cultural collaborations. Recent releases describe limited-edition partnerships such as the e.l.f. x Liquid Death “Lip Embalms,” which combine e.l.f. Cosmetics’ cruelty-free products with a beverage brand’s irreverent humor, as well as digital experiences like the Glow Up! makeup game on Roblox. These stories show how the company uses entertainment, gaming and unexpected collaborations to connect with its community and encourage self-expression.
e.l.f. Beauty also issues news on social-impact and purpose-driven campaigns. Examples include the “Sound of Kindness” initiative with Beekman 1802 and Kindness.org, the FY2025 Impact Report and the “Give an e.l.f.” campaign, and partnerships that support women and girls in sports through organizations such as the National Women’s Soccer League and The Wonder Women of Wrestling Foundation. These announcements underscore the company’s focus on positivity, inclusivity and accessibility beyond product sales.
Investors and followers of ELF stock can expect news items covering investor conference participation, international retail launches with partners like Sephora and ULTA Beauty, metaverse and gaming activations, and ongoing impact reporting. Bookmarking the ELF news feed on Stock Titan can help readers track how financial results, brand collaborations and purpose-led initiatives evolve over time.
Well People, an e.l.f. Beauty (NYSE: ELF) brand, has launched a Mother's Day campaign highlighting its "Pregnancy-Friendly" designation across its entire product line. The brand has achieved recognition as the color cosmetics brand with the most EWG Verified® products in the industry, with over 100 products meeting clean beauty standards.
The campaign features special product bundles including the "Glowing Mama Makeup Set" and "Nurtured Skincare Set," featuring products like Daygleamer Mineral Sunscreen Serum and Lush Lip Tinted Oil. All products are free from phthalates, parabens, oxybenzone, phenols, and retinoids. As part of the initiative, Well People is donating $10,000 to Every Mother Counts to support safe and equitable maternal health care.
e.l.f. Cosmetics launches "The Many-Trick Pony" campaign featuring singer Rebecca Black to promote their Halo Glow Liquid Filter product. The campaign challenges the "one-trick pony" stereotype by highlighting the product's versatility as a glowy base, foundation mixer, highlighter, and standalone filter-like finish.
The creative campaign features a talking horse voiced by Rebecca Black, who interrupts a conventional beauty commercial to showcase the product's multiple uses. Black, known for her viral hit "Friday" and recent album "SALVATION," was chosen for her alignment with themes of reinvention and versatility.
The campaign is being distributed across digital platforms including Hulu, Amazon, Peacock, and Tubi, along with out-of-home and social media throughout the U.S., U.K., and Canada. Created by creative agency Mischief, the campaign emphasizes the product's cruelty-free status and accessibility while promoting self-expression.
e.l.f. Beauty (NYSE: ELF) has made history as the first beauty brand to launch a financial literacy game on Roblox, partnering with Chime to create 'Fortune Island: Earn Learn Flex.' The initiative aims to address financial literacy gaps among Gen Z, with statistics showing 1 in 3 lacking confidence in managing finances.
The company's existing Roblox experience, e.l.f.UP!, has demonstrated significant success with 22.1 million total lifetime visits (as of April 11, 2025), 1.29 million average monthly visits, and a 96% approval rating. The new game features four unique stages where players face real-world financial scenarios, from basic money management to investment strategies.
This initiative responds to concerning trends where over 50% of Gen Z aspires to entrepreneurship, yet 75% feel they only have enough money to survive rather than thrive. The game provides educational milestones for various financial life stages, from teen education to retirement planning.
e.l.f. Beauty (NYSE: ELF) and race car driver Katherine Legge are expanding their partnership into NASCAR for 2025. Legge, currently the only woman competing in both NASCAR Xfinity and Cup Series, will drive an e.l.f. sponsored car in at least seven races this year.
The partnership includes races at the NASCAR Xfinity Series in Rockingham on April 19, the BetMGM 300 in Charlotte on May 24, and a NASCAR Cup Series race at Autodromo Hermanos Rodriguez in Mexico City on June 15. This marks the third year of collaboration between e.l.f. and Legge, following their historic partnership in 2023 when Legge became the fastest woman to qualify for the Indianapolis 500.
NASCAR's growing audience shows new fans are 2X more likely to be younger and 60% more likely to be diverse. Female NASCAR fans demonstrate higher engagement compared to female fans of other sports, showing stronger tendencies to watch on TV, listen on radio, and attend live events.
e.l.f. Cosmetics (NYSE: ELF) has announced a multi-year partnership with the National Women's Soccer League (NWSL), becoming its first Official Makeup and Skin Care Partner. The partnership extends through 2027, with e.l.f. serving as the Presenting Partner of the NWSL Challenge Cup.
The collaboration comes as NWSL experiences significant growth, with average attendance exceeding 11,000 per match in 2024. The partnership includes the 'Glow for Glory Contest', featuring open tryouts in key NWSL markets to promote young talent development.
This initiative addresses concerning statistics showing girls dropping out of sports at twice the rate of boys by age 14. The partnership aims to democratize access to women's sports, noting that 94% of women in C-Suite positions played sports. Soccer in the U.S. attracts a diverse fanbase, with 54% under age 45 and 40% fans of color.
e.l.f. Beauty (NYSE: ELF) announces its partnership with astronaut Amanda Nguyen, who will be part of Blue Origin's first all-female space crew. Nguyen will be the first Vietnamese woman to travel to space, where she will conduct two scientific experiments: women's health bioastronautics research focusing on menstruation management in microgravity, and a pathology experiment studying Brassica Rapa seeds in partnership with the Vietnamese National Space Center.
The mission, Blue Origin's 11th human spaceflight, will be a same-day operation lasting approximately one hour, launching from West Texas. The historic crew includes Aisha Bowie, Kerianne Flynn, Gayle King, Amanda Nguyen, Katy Perry, and Lauren Sanchez. e.l.f. Beauty celebrated this partnership at the United Nations General Assembly during the 10th annual Women and Girls in Science Day, marking the first gathering of past, present, and future women astronauts.
Dutch Bros (NYSE: BROS) has appointed Kory Marchisotto to its Board of Directors as an independent director. Marchisotto, currently serving as Chief Marketing Officer at e.l.f. Beauty (NYSE: ELF), brings nearly 30 years of brand-building experience and expertise in connecting with Gen Z and Gen Alpha customers.
The appointment was announced by Dutch Bros CEO Christine Barone, who praised Marchisotto's understanding of customer needs and dedication to connection, innovation, and purpose. Prior to her current role at e.l.f. Beauty since 2019, Marchisotto spent 18 years at Shiseido Americas , where she last served as Senior Vice President of Marketing for bareMinerals.
e.l.f. Cosmetics (NYSE: ELF) has launched 'Descubre e.l.f.ecto' campaign in Mexico, marking its first entry into Sephora Mexico in October 2024. The telenovela-inspired campaign showcases the brand's commitment to providing high-quality, prestige beauty products at accessible prices.
The campaign features a two-episode telenovela-style series on TikTok and Instagram, with out-of-home advertising in Mexico City, Monterrey, and Guadalajara. The initiative aims to democratize access to premium beauty products, featuring fan-favorites like Power Grip Primer, Camo Liquid Blush, Brow Laminating Gel, and Glossy Lip Stain.
Created in collaboration with creative agency 72andSunny, the campaign emphasizes e.l.f.'s commitment to inclusivity, accessibility, and positivity while challenging the notion that premium beauty is exclusive to a privileged few.
e.l.f. Beauty (NYSE: ELF) has announced its participation in the upcoming 2025 Consumer Analyst Group of New York (CAGNY) conference in Orlando, Florida. The company's leadership team, including Chairman and CEO Tarang Amin, CFO Mandy Fields, and CMO Kory Marchisotto, will deliver a presentation on Thursday, February 20, 2025, at 3:00pm ET.
The presentation will be accessible via live webcast on the company's investor relations website. For those unable to attend the live session, a recorded version will be made available at the same location.
e.l.f. Beauty (NYSE: ELF) announces its innovative Big Game viewing experience, 'The E.L.F. TIME Show,' a live watch party streaming across multiple platforms on February 9. The event features an all-star host lineup including sportscaster Suzy Shuster, actress Yvonne Orji, and drag queen Heidi N Closet.
The initiative builds on e.l.f.'s 'eyes. lips. face. fandom.' campaign, highlighting their Power Grip Primer, currently the #1 SKU in mass cosmetics. The company will air content on Tubi as the only beauty brand in their live Big Game programming, featuring a new shoppable experience. Additionally, e.l.f. serves as the Official Cosmetics Partner of Animal Planet's Puppy Bowl XXI.
Research indicates that 70% of Americans use two or more media platforms during the Big Game, aligning with e.l.f.'s multi-platform strategy. The company will stream across TikTok, Twitch, Instagram, YouTube, Amazon, and elfcosmetics.com.
FAQ
What is the current stock price of elf Beauty (ELF)?
What is the market cap of elf Beauty (ELF)?
