THE WORLD OF RHODE BY HAILEY RHODE BIEBER IS COMING TO THE DESERT

rhode (NYSE: ELF) is hosting its first owned festival weekend experience in Indio, California on April 11, 2026.

Rhea-AI Summary

rhode (NYSE: ELF) is hosting its first owned festival weekend experience in Indio, California on April 11, 2026. The invite-only event debuts the rhode x the Biebers collaboration with three products: Spotwear hydrocolloid stickers and limited-edition Peptide Lip Treatment and Peptide Eye Prep in banana-themed flavors.

Guests receive first access to upcoming launches, branded activations, live DJs, partners including Sephora, Spotify, Cash App, PATRÓN, Postmates, and operational support from The h.wood Group.

Argus Apr 8 session

+1.03% close to close Open Argus

Details

News Market Reaction – ELF

On Apr 8, the day this news came out, ELF closed 1.03% above the previous close.

Data tracked by StockTitan Argus for the Apr 8 session.

Key Figures

Event date: April 11 New products: 3 products Brand launch year: 2022 +5 more

Event date

April 11

Festival weekend event in Indio, California

New products

3 products

rhode x the Biebers collection

Brand launch year

2022

rhode brand launch timing mentioned in article

Registered shares

2,582,371 shares

Resale registration from rhode acquisition under S-3ASR

Registered stake

4.4% of stock

Portion of outstanding common stock covered by resale registration

Registration expenses

$190,000

Estimated total registration costs borne by company

Last NYSE price (shelf)

$99.92

Price referenced in resale registration prospectus

Current price

$61.14

Pre-news trading level for ELF on reference day

Historical Context

5 past events · Latest: Mar 31

5 events

1. Mar 31

   Marketing campaign launch

   24h Move

   +2.1%

   Launch of Vanity Vandals mockumentary and related product bundles and activations.

2. Mar 25

   Brand partnership

   24h Move

   +3.1%

   Year-long collaboration with Flau’jae Johnson and a $75,000 foundation donation.

3. Mar 13

   Sports marketing expansion

   24h Move

   +1.1%

   Expanded NWSL partnership to new cities with added talent and fan activations.

4. Mar 12

   Governance/legal concern

   24h Move

   -9.2%

   Headline questioning whether insiders breached fiduciary duties to shareholders.

5. Feb 04

   Earnings results

   24h Move

   -9.2%

   Q3 fiscal 2026 results with 38% net sales growth and raised full-year guidance.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

hydrocolloid

1 terms

hydrocolloid medical

"Spotwear, hydrocolloid spot stickers, and new, limited editions of Peptide Lip..."

A hydrocolloid is a material that absorbs fluid and forms a soft, gel-like barrier used in medical dressings and adhesive patches; think of it as a sponge that turns wound fluid into a protective jelly to promote healing and prevent contamination. For investors, hydrocolloid technology matters because it influences product effectiveness, manufacturing complexity, regulatory approval, pricing power and repeat sales, all of which affect a healthcare company's revenue and competitive position.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The brand unveils its first owned festival weekend experience, the latest example of its ability to bring "the world of rhode" to life in unexpected ways

LOS ANGELES, April 8, 2026 /PRNewswire/ -- rhode, the award-winning line of curated, high-performance skincare and beauty essentials by Hailey Rhode Bieber, is coming to the desert for the first time. Taking place on Saturday, April 11th, during festival weekend in Indio, California, this invite-only event will bring together festival-goers, creators, and friends of the brand to celebrate their new collaboration, rhode x the Biebers. The collection features three new products designed in collaboration with Justin Bieber: Spotwear, hydrocolloid spot stickers, and new, limited editions of Peptide Lip Treatment in Caramelized Banana and Peptide Eye Prep in Banana Peel.

Since its launch in 2022, rhode has prioritized meeting consumers where they are to immerse them in the world of rhode in exciting, unexpected ways, creating a brand universe that consumers want to be part of.

Located just minutes from the festival grounds, the event will offer first-access to upcoming rhode launches and hands-on activities. OBB Media and its branded content studio, Bolded partnered with rhode on strategic sponsorships for the event. Activities include a Spotwear-themed balloon pop game, a claw machine sponsored by Cash App where guests can win a variety of prizes, and ample branded moments. A "touch-up room" will showcase an assortment of rhode skincare and makeup products available on the brand's website and through event co-sponsor Sephora. Guests will also enjoy live music from Spotify-curated DJs Hank Korsan, Josh Conway, and Coco & Breezy, as well as wellness supplements from Cymbiotika. Postmates will be serving food from Ggiata, Irv's Burgers, and Tacos 1986. Other refreshments will include premium drinks provided by PATRÓN Tequila and custom PATH Water bottles. Operational support is provided by The h.wood Group.

*This event is invitation-only, and all invitations are non-transferable.* 

About rhode:
rhode is a line of curated skincare essentials founded by Hailey Rhode Bieber. Inspired to develop products that really work in a way that's accessible to everyone, rhode is based in science, simplifying many of the mysteries and complex narratives behind efficacious skincare. Formulated for a variety of skin types and needs with high performance ingredients, it's a daily routine that nourishes the skin barrier over time. Every rhode product is made from purposeful, high-performance ingredients at efficacious levels. In 2025, rhode was acquired by e.l.f. Beauty (NYSE: ELF) for $1B.

For more information, visit www.rhodeskin.com.

Media Contacts:
Lena@derris.com
Lindsay@derris.com

View original content:https://www.prnewswire.com/news-releases/the-world-of-rhode-by-hailey-rhode-bieber-is-coming-to-the-desert-302737236.html

SOURCE rhode

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is rhode announcing for festival weekend in Indio on April 11, 2026 (ELF)?

rhode is hosting an invite-only festival weekend experience on April 11, 2026 in Indio. According to the company, the event debuts the rhode x the Biebers collaboration and offers first-access to upcoming product launches and branded activities near the festival grounds.

Which new products are included in the rhode x the Biebers collection (ELF)?

The collection includes Spotwear hydrocolloid spot stickers and two limited editions: Peptide Lip Treatment in Caramelized Banana and Peptide Eye Prep in Banana Peel. According to the company, these items were created in collaboration with Justin Bieber and are limited-edition releases.

Is the rhode festival weekend event open to the public (ELF)?

No, the event is invitation-only and invitations are non-transferable. According to the company, guests attend by invite only and the experience is curated for festival-goers, creators, and friends of the brand with branded activations and product previews.

Which partners and experiences will be available at rhode's Indio event (ELF)?

Attendees will see activations from Sephora, Cash App, Spotify DJs, PATRÓN, Postmates, Cymbiotika, and more. According to the company, partners provide branded games, food, drinks, live music, wellness supplements, and first-access product displays.

Where can customers buy rhode products featured at the April 11, 2026 event (ELF)?

Featured rhode products will be available on the brand's website and through Sephora. According to the company, the event showcases items that consumers can later purchase online and at Sephora following the launch previews.