BLACK+DECKER Reviva(TM) - Overcoming Technical Challenges in Designing for Circularity
BLACK+DECKER successfully launched its reviva™ line of power tools in early 2021 through a partnership with Eastman, despite challenges posed by the global pandemic. The tools' housing uses Eastman's Tritan Renew™ copolyester, featuring 50% recycled content. The collaboration overcame technical challenges through virtual meetings and extensive testing to meet stringent requirements for energized equipment. Ten reviva products were launched in 2022, including a 12V MAX drill, jigsaw, and sander. The partnership demonstrated successful virtual collaboration between teams, focusing on material performance, sustainability, and brand requirements.
BLACK+DECKER ha lanciato con successo la sua linea di utensili elettrici reviva™ all'inizio del 2021 grazie a una collaborazione con Eastman, nonostante le sfide poste dalla pandemia globale. Il rivestimento degli utensili utilizza il copoliestere Tritan Renew™ di Eastman, caratterizzato da un contenuto riciclato del 50%. La collaborazione ha superato le sfide tecniche attraverso incontri virtuali e ampi test per soddisfare requisiti rigorosi per l'attrezzatura energizzata. Dieci prodotti reviva sono stati lanciati nel 2022, tra cui un trapano 12V MAX, una sega a nastro e una levigatrice. La partnership ha dimostrato un'efficace collaborazione virtuale tra i team, focalizzandosi sulle prestazioni dei materiali, la sostenibilità e i requisiti del marchio.
BLACK+DECKER lanzó con éxito su línea de herramientas eléctricas reviva™ a principios de 2021 a través de una asociación con Eastman, a pesar de los desafíos impuestos por la pandemia global. La carcasa de las herramientas utiliza el copoliéster Tritan Renew™ de Eastman, que presenta un contenido reciclado del 50%. La colaboración superó desafíos técnicos a través de reuniones virtuales y pruebas exhaustivas para cumplir con requisitos estrictos para equipos energizados. Se lanzaron diez productos reviva en 2022, incluyendo un taladro 12V MAX, una sierra de vaivén y una lijadora. La asociación demostró una colaboración virtual exitosa entre los equipos, con un enfoque en el rendimiento del material, la sostenibilidad y los requisitos de la marca.
BLACK+DECKER는 2021년 초 Eastman과의 협력을 통해 reviva™ 전동 공구 라인을 성공적으로 출시했습니다. 이는 글로벌 팬데믹으로 인한 도전 과제가 있었지만 이루어진 성과입니다. 공구의 하우징은 Eastman의 Tritan Renew™ 코폴리에스터를 사용하여 50%의 재활용 재료를 함유합니다. 이 협력은 가상 회의와 광범위한 테스트를 통해 기술적 문제를 극복하여 에너지원 장비에 대한 엄격한 요구사항을 충족했습니다. 2022년에는 12V MAX 드릴, 직소기 및 샌더를 포함한 10개의 reviva 제품이 출시되었습니다. 이 파트너십은 자재 성능, 지속 가능성 및 브랜드 요구에 중점을 두고 팀 간의 성공적인 가상 협업을 보여주었습니다.
BLACK+DECKER a réussi à lancer sa gamme d'outils électriques reviva™ au début de 2021 grâce à un partenariat avec Eastman, malgré les défis posés par la pandémie mondiale. Le boîtier des outils utilise le copolyester Tritan Renew™ d'Eastman, avec un contenu recyclé de 50%. La collaboration a surmonté des défis techniques grâce à des réunions virtuelles et des tests approfondis afin de répondre à des exigences strictes pour les équipements énergisés. Dix produits reviva ont été lancés en 2022, y compris une perceuse 12V MAX, une scie sauteuse et une ponceuse. Ce partenariat a démontré une collaboration virtuelle réussie entre les équipes, en mettant l'accent sur la performance des matériaux, la durabilité et les exigences de marque.
BLACK+DECKER hat Anfang 2021 erfolgreich seine reviva™ Linie von Elektrowerkzeugen in Zusammenarbeit mit Eastman auf den Markt gebracht, trotz der Herausforderungen, die die globale Pandemie mit sich brachte. Das Gehäuse der Werkzeuge besteht aus dem Copolyester Tritan Renew™ von Eastman, das 50% Recyclinganteil aufweist. Die Zusammenarbeit überwanden technische Herausforderungen durch virtuelle Meetings und umfassende Tests, um strengen Anforderungen für energisierte Geräte gerecht zu werden. Im Jahr 2022 wurden zehn reviva-Produkte, darunter ein 12V MAX-Bohrer, eine Stichsäge und ein Schleifer, auf den Markt gebracht. Die Partnerschaft zeigte eine erfolgreiche virtuelle Zusammenarbeit zwischen den Teams, wobei der Fokus auf Materialien, Nachhaltigkeit und Markenanforderungen lag.
- Successfully launched 10 new sustainable power tool products
- Partnership enabled use of materials with 50% recycled content
- Expanded potential collaboration opportunities with other brands
- None.
Partnership with Eastman key to launching sustainably-led line of power tools
NORTHAMPTON, MA / ACCESSWIRE / November 19, 2024 / Eastman
Eastman
Developing a new product line from scratch is no easy feat in a normal environment. Add in a global pandemic, new materials, new colors, no ability to travel, and it's a recipe for disaster. So how did BLACK+DECKER, a Stanley Black & Decker brand, pull it off?
Teamwork
By working closely with Eastman, BLACK+DECKER released its reviva™ line of tools, its first sustainability-led power tools, in early 2021. The housing of the reviva tools is made using Eastman's Tritan Renew™ copolyester, a tough, durable material made with
"Since we were working with a new material, we had to learn and understand how it reacted," said Ed Higgins, Stanley Black & Decker's product director for power tools.
Since the applications development and technical services teams from both companies were not able to travel because of the Covid pandemic, almost all meetings had to happen virtually, which opened dialog despite the lack of traditional, face-to-face communication.
"I was amazed at how we were able to move such a complicated project forward while communicating mostly over video conferences for the first few years," said Rick Noller, Eastman market development manager.
"Materials used in energized equipment, like power tools, have more different testing requirements than non-energized products: including higher thermal targets, and the need to meet third party certifications, which Tritan Renew delivered. Other critical to quality requirements included stiffness, durability, chemical resistance to certain cleaning agents and oils, and the ability to handle high torque." Brett Jones, application development lead for power tools at Eastman.
"Throughout the process, we were very open in sharing the test requirements," said Ed Higgins, Stanley Black & Decker's product director for power tools. "Eastman carefully reviewed all the formulations to make sure we could meet our stringent test requirements. On top of the testing, we had brand and corporate targets, the color matches had to be in the right palettes for the BLACK + DECKER's new reviva brand.
Deep collaboration
"Early in the process of testing a special glass-filled grade of Tritan, Eastman application development representative Brett Jones insisted we also try to mold classic Tritan," said Rick Noller, the Eastman market development manager working on the project. "This was a pivotal moment because instead of just replacing an existing material, our technical teams engaged the BLACK+DECKER team to understand their true material performance needs."
"When we looked at the critical to quality requirements and the current incumbent materials, we felt Tritan Renew would be a good fit for the reviva product line," said Brett Jones.
The BLACK+DECKER and Eastman teams collaborated sharing insight into what was needed and what worked best for Tritan Renew. Eastman engineers Jeff Skelton and Aaron Grills helped educate the BLACK+DECKER team on where to start when using Tritan RENEW.
"The knowledge, collaboration and agility of BLACK+DECKER allowed us to make the ideal material recommendation," Jones said "The close working relationship of both teams contributed to the overall success of reviva by allowing for quick problem-solving during product build and testing."
Eastman technical representative York Li served as a key point person and was able to attend most molding trials in person at a Stanley Black & Decker factory, lending tech service support and expertise about Tritan Renew. Over time, York's knowledge sharing helped build the BLACK+DECKER team's understanding of the Tritan materials allowing even more open, live collaboration.
"Every time we encountered a test that we weren't quite passing or an internal obstacle, the Eastman team was there," Higgins said. "The support was incredible every step of the way. We see this collaboration going beyond just the reviva platform products. Eastman understands and respects our sustainability vision. We want to see how far and wide we can take this collaboration with our other brands as well."
*Maximum initial battery voltage (measured without a workload) is 12 volts. Nominal voltage is 10.8 volts.
**Certified recycled content allocated using ISCC mass balance.
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SOURCE: Eastman
View the original press release on accesswire.com
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