Ensysce Biosciences' Geoff Birkett to Chair the Fierce New Product Planning Summit 2025
Ensysce Biosciences (NASDAQ:ENSC) announced that Chief Commercial Officer Geoff Birkett will chair the Fierce New Product Planning Summit 2025, scheduled for September 8-11, 2025, in Philadelphia. Birkett will deliver opening remarks and present a case study on successful product launches.
The summit focuses on helping product planning teams make informed, value-based decisions for commercial success. At Ensysce, Birkett is leading the launch preparations for PF614, the company's first-in-class analgesic designed to combat severe pain while reducing abuse and overdose risks.
Birkett brings extensive experience from leadership roles at Eli Lilly, Lundbeck, and AstraZeneca, where he successfully launched several groundbreaking medicines in pain, addiction, and neuroscience.
Ensysce Biosciences (NASDAQ:ENSC) ha comunicato che il Chief Commercial Officer Geoff Birkett presiederà il Fierce New Product Planning Summit 2025, in programma dall'8 all'11 settembre 2025 a Philadelphia. Birkett terrà il discorso di apertura e presenterà uno case study sui lanci di prodotto di successo.
Il summit è dedicato a supportare i team di product planning nel prendere decisioni informate e basate sul valore per ottenere successo commerciale. In Ensysce, Birkett è alla guida dei preparativi per il lancio di PF614, l'analgesico first-in-class progettato per trattare il dolore severo riducendo al contempo i rischi di abuso e overdose.
Birkett vanta una lunga esperienza maturata in ruoli di leadership presso Eli Lilly, Lundbeck e AstraZeneca, dove ha guidato con successo il lancio di numerosi farmaci innovativi nei settori del dolore, della dipendenza e delle neuroscienze.
Ensysce Biosciences (NASDAQ:ENSC) anunció que el Chief Commercial Officer Geoff Birkett presidirá el Fierce New Product Planning Summit 2025, previsto del 8 al 11 de septiembre de 2025 en Filadelfia. Birkett ofrecerá las palabras de apertura y presentará un estudio de caso sobre lanzamientos de producto exitosos.
El summit se centra en ayudar a los equipos de planificación de productos a tomar decisiones fundamentadas y orientadas al valor para alcanzar el éxito comercial. En Ensysce, Birkett lidera los preparativos para el lanzamiento de PF614, el analgésico first-in-class diseñado para tratar el dolor severo reduciendo los riesgos de abuso y sobredosis.
Birkett aporta amplia experiencia por su trayectoria en puestos directivos en Eli Lilly, Lundbeck y AstraZeneca, donde impulsó con éxito el lanzamiento de varios medicamentos innovadores en dolor, adicciones y neurociencias.
Ensysce Biosciences (NASDAQ:ENSC)는 최고상업책임자(Chief Commercial Officer) Geoff Birkett가 2025년 9월 8일부터 11일까지 필라델피아에서 열리는 Fierce New Product Planning Summit 2025의 의장을 맡는다고 발표했습니다. Birkett는 개회사를 하고 성공적인 제품 출시 사례를 발표할 예정입니다.
이 서밋은 제품 기획팀이 상업적 성공을 위한 가치 기반의 정보에 입각한 결정을 내리도록 지원하는 데 중점을 둡니다. Ensysce에서 Birkett는 심각한 통증 치료와 남용·과다복용 위험 저감을 목표로 한 회사의 최초 혁신 진통제 PF614의 출시 준비를 주도하고 있습니다.
Birkett는 Eli Lilly, Lundbeck, AstraZeneca 등에서의 리더십 경험을 바탕으로 통증, 중독 및 신경과학 분야에서 여러 획기적 약물의 성공적인 출시를 이끌어왔습니다.
Ensysce Biosciences (NASDAQ:ENSC) a annoncé que le Chief Commercial Officer Geoff Birkett présidera le Fierce New Product Planning Summit 2025, prévu du 8 au 11 septembre 2025 à Philadelphie. Birkett prononcera le discours d'ouverture et présentera une étude de cas sur des lancements de produits réussis.
Le sommet vise à aider les équipes de planification produit à prendre des décisions éclairées et basées sur la valeur pour assurer le succès commercial. Chez Ensysce, Birkett pilote les préparatifs du lancement de PF614, l'analgésique first-in-class de la société conçu pour traiter les douleurs sévères tout en réduisant les risques d'abus et de surdosage.
Birkett apporte une vaste expérience acquise dans des postes de direction chez Eli Lilly, Lundbeck et AstraZeneca, où il a mené avec succès le lancement de plusieurs médicaments innovants dans les domaines de la douleur, de l'addiction et des neurosciences.
Ensysce Biosciences (NASDAQ:ENSC) gab bekannt, dass Chief Commercial Officer Geoff Birkett den Fierce New Product Planning Summit 2025 leiten wird, der vom 8. bis 11. September 2025 in Philadelphia stattfindet. Birkett wird die Eröffnungsrede halten und eine Fallstudie zu erfolgreichen Produkteinführungen vorstellen.
Der Summit zielt darauf ab, Produktplanungsteams dabei zu unterstützen, wertorientierte und fundierte Entscheidungen für kommerziellen Erfolg zu treffen. Bei Ensysce leitet Birkett die Vorbereitungen für die Markteinführung von PF614, dem First-in-Class-Analgetikum des Unternehmens, das schwere Schmerzen behandeln und gleichzeitig Missbrauchs- und Überdosierungsrisiken verringern soll.
Birkett bringt umfangreiche Erfahrung aus Führungspositionen bei Eli Lilly, Lundbeck und AstraZeneca mit, wo er mehrere bahnbrechende Medikamente in den Bereichen Schmerz, Sucht und Neurowissenschaften erfolgreich eingeführt hat.
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~ The Summit is the Premier Industry Event for Defining How New Product Planning Teams and Related Functions Make Informed, Value-Based, Data-Driven Decisions ~
~ Ensysce Biopharma Leader to Deliver Opening Remarks and Present Case Study on Launching Successful Brands ~
SAN DIEGO, CA / ACCESS Newswire / August 19, 2025 / Ensysce Biosciences, Inc. (NASDAQ:ENSC), a clinical-stage company pioneering novel solutions for severe pain with built-in abuse and overdose protection, today announced that Geoff Birkett, Chief Commercial Officer of Ensysce, will chair the Fierce New Product Planning Summit 2025, held September 8-11, 2025 at the Pennsylvania Convention Center in Philadelphia.
Mr. Birkett, recognized for his expertise in product launches and commercial strategy, will deliver the Opening Remarks, set the tone of the meeting, and present a case study on the launch process and how to maximize success.
New Product Planning Summit, Tailored Product Commercialization Strategies
The Fierce New Product Planning Summit is the premier industry event for defining how new product planning teams and related functions make informed, value-based, data-driven decisions to ensure commercial success of products in development. Life science leaders convene annually to share insights on maximizing pipeline potential through disciplined strategy and execution. Please find more information here.
Geoff Birkett, Chief Commercial Officer Ensysce
Mr. Birkett successfully brought to market several groundbreaking medicines in pain, addiction, and neuroscience. At Ensysce, he is currently spearheading preparations for the launch of the Company's first-in-class analgesic, PF614, and shaping a portfolio of innovative therapies to combat severe pain while reducing the risks of abuse and overdose.
Throughout his career, Mr. Birkett has led development and commercialization teams from early-phase programs through launch and lifecycle management. He began his career in biochemistry in Newcastle, England, before joining Eli Lilly, then Lundbeck, where he led UK sales and marketing. At ICI Pharmaceuticals and AstraZeneca (AZ), he served for 15 years, ultimately overseeing the AZ merger process in all ex-US markets and rising to Global SVP for CNS and Oncology. He holds advanced business qualifications from INSEAD and Henley Business Schools.
About Ensysce Biosciences
Ensysce Biosciences is a clinical stage company with a goal of disrupting the analgesic landscape by introducing a new class of highly novel opioids for the treatment of severe pain. Leveraging its Trypsin-Activated Abuse Protection (TAAPTM) and Multi-Pill Abuse Resistance (MPAR®) platforms, the Company is developing unique, tamper-proof treatment options for pain that minimize the risk of both drug abuse and overdose. Ensysce's products are anticipated to provide safer options to treat patients suffering from severe pain and assist in preventing deaths caused by medication abuse. Ensysce's pipeline is backed by a robust global intellectual property portfolio, offering hope to patients and providers confronting the challenges of pain management. Learn more at www.ensysce.com.
Forward-Looking Statements
Statements contained in this press release that are not purely historical may be deemed to be forward-looking statements for the purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995 and other federal securities laws. Without limiting the foregoing, the use of words such as "may," "intends," "can," "might," "will," "expect," "plan," "possible," "believe" and other similar expressions are intended to identify forward-looking statements. The product candidates discussed are in clinic and not approved and there can be no assurance that the clinical programs will be successful in demonstrating safety and/or efficacy, that Ensysce will not encounter problems or delays in clinical development, or that any product candidate will ever receive regulatory approval or be successfully commercialized. All forward-looking statements are based on estimates and assumptions by Ensysce's management that, although Ensysce believes to be reasonable, are inherently uncertain. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those that Ensysce expected. In addition, Ensysce's business is subject to additional risks and uncertainties, including among others, the initiation and conduct of preclinical studies and clinical trials; the timing and availability of data from preclinical studies and clinical trials; expectations for regulatory submissions and approvals; potential safety concerns related to, or efficacy of, Ensysce's product candidates; the availability or commercial potential of product candidates; the ability of Ensysce to fund its continued operations, including its planned clinical trials; the dilutive effect of stock issuances from our fundraising; and Ensysce's and its partners' ability to perform under their license, collaboration and manufacturing arrangements. These statements are also subject to a number of material risks and uncertainties that are described in Ensysce's most recent quarterly report on Form 10-Q and current reports on Form 8-K, available free of charge at the SEC's website at www.sec.gov. Any forward-looking statement speaks only as of the date on which it was made. Ensysce undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required under applicable law.
Ensysce Biosciences Company Contact:
Lynn Kirkpatrick, Ph.D.
Chief Executive Officer
(858) 263-4196
Ensysce Biosciences Investor Relations Contact:
Shannon Devine
MZ North America
Main: 203-741-8811
ENSC@mzgroup.us
SOURCE: Ensysce Biosciences Inc.
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