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LEAP Expands Global Customer Reach with Vonage SIP Trunking API

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LEAP, THE HORIZON INFORMATION TECHNOLOGY, based in Singapore, partners with Vonage to enhance global customer reach. Vonage's Communications APIs enable LEAP to offer scalable customer engagement solutions for Southeast Asian enterprises.
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The strategic partnership between LEAP and Vonage signifies a pivotal move in the telecommunications sector, particularly within the Asia-Pacific (APAC) region. By utilizing Vonage's Communications APIs, LEAP is set to enhance its scalability and operational efficiency. This is a trend seen across the industry as businesses strive to meet the increasing demand for cloud-based communication solutions.

For LEAP, the integration with Vonage's SIP Trunking is expected to result in significant cost savings through per-second billing and the ability to scale on demand without the need for extensive infrastructure investment. This flexibility is essential for companies in the fast-paced Southeast Asian markets, where customer reach and service reliability can greatly influence competitive advantage.

The impact on Ericsson's stock (NASDAQ: ERIC) could be positive, as such collaborations often reflect the company's growth strategy and its ability to secure valuable partnerships within the industry. Investors will likely monitor the success of this partnership closely, as it could lead to increased demand for Vonage's services, thereby potentially boosting Ericsson's financial performance in the APAC region.

From a market research perspective, the collaboration between LEAP and Vonage is indicative of the broader digital transformation trends within the business communications sector. Enterprises in Southeast Asia are increasingly seeking out cloud-based solutions that offer flexibility and global reach. This demand is driven by the need to adapt to a dynamic economic environment where customer engagement and support are critical for business success.

The partnership also highlights the growing importance of API-driven communication platforms. Vonage's VCP, with its extensive developer community, demonstrates the potential for innovation in the industry. As businesses like LEAP adopt these technologies, they not only streamline their operations but also create new opportunities for customer interaction and service delivery.

While this move is strategic for LEAP, the broader implications for the market include an increased expectation for seamless communication services. Competitors in the space will likely take note of LEAP's initiative and may accelerate their own digital transformation efforts to keep pace, potentially leading to a surge in the adoption of similar technologies across the region.

Examining the financial implications of LEAP's adoption of Vonage's Communications APIs, we can anticipate a potential increase in LEAP's operational margins due to the cost efficiencies gained from per-second billing and the elimination of the need for physical infrastructure expansion. This could translate into a more attractive financial profile for LEAP, potentially attracting additional investment and partnerships.

For Ericsson, the parent company of Vonage, this move could enhance its market position in the APAC region. The success of the Vonage Communications Platform in enabling LEAP's expansion could serve as a case study for other enterprises, potentially driving up the adoption rate of Vonage's services. This could have a positive effect on Ericsson's revenue streams from its cloud communications segment.

However, it's important to note that the telecommunications industry is highly competitive and the long-term financial impact will depend on the execution of this partnership and the ability of both LEAP and Vonage to maintain service excellence as they scale. Investors should consider these factors when evaluating the potential impact of this news on Ericsson's financial health and stock performance.

SINGAPORE, April 10, 2024 /PRNewswire/ -- Based in Singapore, LEAP, THE HORIZON INFORMATION TECHNOLOGY, has announced it is leveraging Communications APIs from Vonage to expand its global customer reach and scale. Vonage is global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson (NASDAQ: ERIC).

LEAP is dedicated to providing a professional contact center, Interactive Voice Response Designer and social media services for Southeast Asian enterprises. Vonage SIP Trunking connects LEAP to the cloud, enabling  the company to scale up or down with virtually unlimited capacity, reduce costs with per-second billing, and easily go global.

"Choosing Vonage has given LEAP the ability to provide our customers with stable, reliable customer engagement that can scale on demand," said Carry Chen, Project Director, LEAP. "The businesses we support are located all throughout Southeast Asia, and their customers are global. Vonage ensures that we have the capacity and reach to provide quality customer support when and where needed."

"Businesses today are looking for communications solutions that can provide customers with better connections, communications and engagements," said Sunny Rao, SVP Global Sales, Vonage. "We're happy to support LEAP as it connects businesses to the cloud so they can work faster, save money, and avoid restrictions on capacity and location. Thanks to Vonage, LEAP offers businesses a truly global, reliable customer centric contact center solution."

The Vonage Communications Platform (VCP) has more than one million registered developers and offers a full suite of programmable voice, video, messaging, and email services to forward-thinking businesses throughout the APAC market and worldwide. Through its partners, Vonage's platform is a leading driver of digital transformation in the region for both established businesses and startups.

To find out more about Vonage, visit www.vonage.com.

About Vonage
Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging, AI and Verification into existing products, workflows and systems. The Vonage conversational commerce application enables businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction. Vonage's fully programmable unified communications, contact center and conversational commerce applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements.

Vonage is headquartered in New Jersey, with offices throughout the United States, Europe, Israel and Asia and is a wholly-owned subsidiary of Ericsson (NASDAQ: ERIC), and a business area within the Ericsson Group called Business Area Global Communications Platform. To follow Vonage on X (formerly known as Twitter), please visit twitter.com/vonage. To follow on LinkedIn, visit linkedin.com/company/Vonage/. To become a fan on Facebook, go to facebook.com/vonage. To subscribe on YouTube, visit youtube.com/vonage.

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-expands-global-customer-reach-with-vonage-sip-trunking-api-302113058.html

SOURCE Vonage

FAQ

What is LEAP's partnership with Vonage about?

LEAP partners with Vonage to leverage Communications APIs for expanding global customer reach and scale.

What services does LEAP provide for Southeast Asian enterprises?

LEAP offers a professional contact center, Interactive Voice Response Designer, and social media services for Southeast Asian enterprises.

How does Vonage benefit LEAP?

Vonage enables LEAP to provide stable, reliable customer engagement that can scale on demand, ensuring quality customer support for global customers.

What does Vonage's Communications Platform offer?

Vonage's Communications Platform offers programmable voice, video, messaging, and email services to businesses in the APAC market and worldwide.

How does Vonage's platform contribute to digital transformation?

Through its partners, Vonage's platform drives digital transformation in the APAC region for both established businesses and startups.

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Telefonaktiebolaget LM Ericsson, commonly known as Ericsson, is a Swedish multinational networking and telecommunications company headquartered in Stockholm.