Erie Strategic Ventures invests in Atomic and Feathery to advance innovation in insurance and financial technology

Rhea-AI Summary

Erie Insurance (NYSE: ERIE) announced on October 14, 2025 that its venture arm, Erie Strategic Ventures, invested in two startups: Atomic (full‑stack brokerage and wealth management platform; licensed RIA and broker‑dealer) and Feathery (AI‑powered data intake and workflow platform).

The fund, launched in August 2022 and managed with Cerity Partners Ventures, targets the personal and commercial insurance value chain and adjacencies to deliver value to ERIE, its >14,000 agents and ~7 million policyholders. Erie Strategic Ventures offers capital plus industry expertise and potential commercial collaboration.

Insights

Corporate VC strategist

Erie Strategic Ventures adds two fintech/insurtech investments to its portfolio, extending strategic partnerships without disclosed financial terms.

Erie Strategic Ventures expands its portfolio by investing in Atomic and Feathery, two startups that provide embedded brokerage/wealth services and AI-driven data intake workflows respectively. The fund leverages ERIE's industry footprint and agent network to offer these startups potential distribution and operational collaboration while positioning ERIE as a strategic customer and partner.

Dependencies and risks include the absence of disclosed deal economics and the need for successful product integration with ERIE’s systems and agent workflows; these factors determine commercial value. Watch for pilot agreements, integration milestones, customer adoption within ERIE’s agent network, and any public metrics or timelines over the next 12–24 months (Oct. 14, 2025 reference date).

Erie Insurance's corporate venture capital arm expands its portfolio with two startups focused on embedded brokerage and AI-powered data solutions

ERIE, Pa., Oct. 14, 2025 /PRNewswire/ -- Erie Strategic Ventures, the venture capital arm of Erie Insurance (ERIE), today announced investments in two new portfolio companies:  Atomic and Feathery.

The Erie Strategic Ventures fund, launched in August 2022, focuses on investing in the personal and commercial insurance value chain, as well as adjacencies that offer potential to deliver value to ERIE, its agents and policyholders. ERIE collaborates with Cerity Partners Ventures, a corporate venture capital management firm, to help oversee and operate Erie Strategic Ventures. The two investments announced today support startups operating at the intersection of technology and financial services.

"We are excited to partner with Atomic and Feathery," said Keith Kennedy, senior vice president for Next Level Innovation at Erie Insurance. "Erie Insurance is a relationship company, and we believe that these two relationships create numerous opportunities for mutual benefit."

• Atomic offers a full-stack brokerage and wealth management solution purpose-built for financial institutions. Atomic's position as a licensed RIA and broker-dealer allows financial institutions like credit unions and insurance carriers to leverage Atomic's technology platform to offer embedded financial solutions to their clients.
  
  
• Feathery provides a flexible, AI-powered data intake platform for financial institutions. Feathery workflows allow intaking data and documents across multiple sources to be validated, formatted and connected to end systems. This unlocks insights and efficiency across traditionally manual processes such as submission intake for insurance underwriting, policy checking and proposal generation for brokers, client onboarding for RIAs and broker-dealers and more.

Erie Insurance is a Fortune 500 auto, home, business and life insurance company based in Erie, Pa. Founded in 1925, ERIE has a long-standing reputation for financial strength and customer service. ERIE is rated A (Excellent) by AM Best and serves more than seven million policyholders through a network of over 14,000 independent agents across 12 states and Washington, D.C. Beyond capital investment, Erie Strategic Ventures draws on Erie Insurance's 100 years of industry expertise to help portfolio companies innovate and scale. As a trusted leader in insurance, ERIE serves as both a customer and strategic partner — fostering collaboration, accelerating development and advancing shared goals.

Learn more about Erie Strategic Ventures at www.erieinsurance.com/ventures.

About Erie Insurance
Erie Insurance Group, based in Erie, Pennsylvania, is the 11th largest homeowners insurer, 12th largest automobile insurer and 10th largest commercial lines insurer in the United States based on direct premiums written, according to AM Best Company. Founded in 1925, Erie Insurance is a Fortune 500 company and the 16th largest property/casualty insurer in the United States based on net premiums written. Rated A (Excellent) by AM Best, ERIE has more than 7 million policies in force and operates in 12 states and the District of Columbia. News releases and more information are available on ERIE's website at www.erieinsurance.com

About Cerity Partners Ventures
Founded in 2009, Cerity Partners is a nationally recognized full-service wealth management firm serving high- and ultra-high-net-worth individuals and their families, businesses and their leadership teams, and nonprofit organizations. Through its merger with Touchdown Ventures in 2024, the firm formed Cerity Partners Ventures (CPV) to help corporations manage their venture capital programs. CPV works closely with each corporation to achieve the financial and strategic benefits from venture capital investments. Visit ceritypartners.com to learn more.

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SOURCE Erie Indemnity Company

FAQ

What did Erie Strategic Ventures announce on October 14, 2025 about ERIE (ERIE)?

Erie Strategic Ventures announced investments in two startups, Atomic and Feathery, focused on embedded brokerage and AI data intake.

How do Atomic and Feathery align with ERIE's business strategy (ERIE)?

Both target insurance and financial services adjacencies: Atomic enables embedded wealth/brokerage, Feathery automates data intake for underwriting and onboarding.

Will Erie Strategic Ventures provide more than capital to its new portfolio companies (ERIE)?

Yes; Erie Strategic Ventures offers Erie Insurance's industry expertise and potential commercial collaboration in addition to capital.

When was Erie Strategic Ventures launched and who helps manage it for ERIE (ERIE)?

The fund was launched in August 2022 and is overseen in collaboration with Cerity Partners Ventures.

What capabilities does Atomic bring that could benefit ERIE (ERIE)?

Atomic is a licensed RIA and broker‑dealer offering a full‑stack brokerage and wealth management platform for embedded financial solutions.

How can Feathery's technology support ERIE operations (ERIE)?

Feathery provides AI‑powered data intake workflows to validate, format and connect documents, aiding submission intake, policy checks and client onboarding.