Escalade Announces Acquisition of Gold Tip, a Leading Archery Brand, from Revelyst

Rhea-AI Summary

Escalade (NASDAQ: ESCA) has announced the acquisition of Gold Tip and its Bee Stinger brand from Revelyst Inc. Gold Tip, established in 1989, is a leading manufacturer of carbon arrows for target archery and bow/crossbow hunting, while Bee Stinger produces premium bow stabilizers.

The strategic acquisition strengthens Escalade's archery portfolio, which includes Bear Archery®, Trophy Ridge®, and Cajun Bowfishing®. The move aligns with Escalade's long-term commitment to the archery market, where they have been present for nearly 100 years. Gold Tip and Bee Stinger will be integrated into Escalade's archery division under the leadership of Jon Lené, President of Bear Archery.

[ "Strategic expansion of Escalade's archery market presence through acquisition of leading brands", "Complementary product addition with Gold Tip's carbon arrows and Bee Stinger's stabilizers", "Enhancement of complete product range offering for dealers, distributors, and retailers", "Integration with existing strong archery portfolio including Bear Archery, Trophy Ridge, and Cajun Bowfishing" ]

Positive

• None.

Negative

• Financial terms and acquisition cost not disclosed
• Integration costs and potential challenges not addressed
• Impact on immediate financial performance not specified

Insights

M&A and Brand Strategy Expert

Escalade strengthens archery market position with Gold Tip acquisition, expanding product portfolio in a strategic category.

Escalade's acquisition of Gold Tip and Bee Stinger from Revelyst represents a strategic portfolio expansion in the company's core archery business. This transaction enhances Escalade's market position by adding premium carbon arrows and bow stabilizers to its existing lineup of archery brands including Bear Archery, Trophy Ridge, and Cajun Bowfishing.

The move demonstrates Escalade's continued commitment to the archery segment as a long-term strategic priority. By acquiring these complementary brands, Escalade achieves greater vertical integration within the archery market, enabling the company to offer retailers and distributors a more comprehensive product range. This should strengthen channel relationships and potentially improve operational efficiencies.

For Revelyst, divesting these archery brands allows for portfolio rationalization and resource reallocation toward their core categories. Meanwhile, Escalade gains established brands with strong reputations - Gold Tip has been operating since 1989 and is recognized for innovation in carbon arrow technology.

While financial terms weren't disclosed, this acquisition follows Escalade's focused growth strategy of expanding within categories where they already possess expertise and market knowledge. The company appears positioned to leverage existing distribution networks, sales relationships, and marketing capabilities to potentially accelerate growth for the acquired brands. The transaction also diversifies Escalade's revenue streams within the archery segment, potentially reducing cyclical risks associated with any single product line.

EVANSVILLE, Ind. and PROVIDENCE, R.I., Sept. 29, 2025 /PRNewswire/ -- Escalade, Inc. (NASDAQ: ESCA), a leader in archery, sporting goods and indoor/outdoor recreation equipment, today announced the acquisition of the Gold Tip business from Revelyst Inc., a collective of world-class maker brands that design and manufacture sports technology and outdoor gear. Founded in 1989, Gold Tip is a leading manufacturer of products for target archery and bow and crossbow hunting. Known as a pioneer of modern archery technology and a leading maker of innovative, durable, and accurate carbon arrows, Gold Tip also produces the Bee Stinger line of premium bow stabilizers.

Having participated in the archery market for nearly one hundred years, Escalade recognizes the strength of the Gold Tip and Bee Stinger brands and their enduring connection to archery and bowhunting enthusiasts. The acquisition presents a significant opportunity to further expand Escalade's presence in the archery market with the addition of precision carbon arrows and premium stabilizers. Gold Tip and Bee Stinger complement Escalade's portfolio of leading archery brands which includes Bear Archery^®, Trophy Ridge^®, and Cajun Bowfishing^®. 

"We have been committed to archery for generations and a proud steward of Fred Bear's incredible legacy for over 20 years. The archery and bowhunting markets continue to be a strategic priority for Escalade. Adding Gold Tip and Bee Stinger to our archery family will further strengthen our market position and expand our opportunities. We look forward to investing in Gold Tip and Bee Stinger to further accelerate product innovation and to build on both brands' past success," said Escalade's CEO Armin Boehm.

Eric Nyman, CEO of Revelyst, commented: "The sale of Gold Tip and Bee Stinger allows us to further concentrate our focus on our key categories and brands while accelerating our investments in sports technology and gear. Escalade is a natural home and owner for the Gold Tip and Bee Stinger business, and I'm thrilled these brands will be in their capable hands."

Gold Tip and Bee Stinger will join Escalade's archery portfolio, which is led by Jon Lené, President of Bear Archery.

"This is an exciting new chapter with Gold Tip and Bee Stinger joining our family. We are realizing our strategic goal of providing a complete and market leading range of archery and bowhunting products to better serve our loyal dealers, distributors, and retailers. The addition of these two leading brands will expand our team's commitment to offer the best and most innovative products backed by superior customer service, distribution, and sales and marketing expertise," said Jon Lené.

ABOUT ESCALADE

Founded in 1922, and headquartered in Evansville, Indiana, Escalade designs, manufactures, and sells archery, sporting goods, fitness, and indoor/outdoor recreation equipment. Our mission is to connect family and friends, create lasting memories, and play life to the fullest. Leaders in our respective categories, Escalade's distinct and acclaimed brands include Goalrilla™ in-ground basketball hoops; STIGA^® tennis tables and accessories; Bear^® Archery and archery equipment; Brunswick Billiards^® tables and accessories; Accudart^® darting; ONIX^® pickleball; Lifeline^® fitness products; and RAVE Sports® water recreation products. Escalade's products are available online and through leading retailers nationwide. For more information about Escalade's diverse and prominent brand portfolio, history, financials, and governance, please visit www.escaladeinc.com.

ABOUT REVELYST

Revelyst Inc. is a collective of world-class maker brands that design and manufacture sports technology and outdoor gear. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and more. For more information, visit our website at www.revelyst.com.

FORWARD-LOOKING STATEMENTS 

This report contains forward-looking statements relating to present or future trends or factors that are subject to risks and uncertainties. These risks include, but are not limited to, Escalade's ability to successfully achieve the anticipated results of strategic acquisitions, including the integration of the operations of acquired assets and businesses, the impact of competitive products and pricing, product demand and market acceptance, and other risks detailed from time to time in Escalade's filings with the Securities and Exchange Commission. Escalade undertakes no obligation to release revisions to these forward-looking statements after the date of this report.

INVESTOR RELATIONS CONTACTS

Escalade Contact:

Patrick Griffin

Phone: 812-467-1358 

Email: ir@escaladeinc.com

Revelyst Contact:

Eric Smith

Phone: 720-772-0877

Email: media.relations@revelyst.com

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SOURCE Escalade, Incorporated

FAQ

What companies did Escalade (NASDAQ: ESCA) acquire in September 2025?

Escalade acquired Gold Tip, a leading manufacturer of carbon arrows, and its Bee Stinger brand of premium bow stabilizers from Revelyst Inc.

What products does Gold Tip manufacture?

Gold Tip manufactures precision carbon arrows for target archery and bow/crossbow hunting, along with the Bee Stinger line of premium bow stabilizers.

How does this acquisition fit into Escalade's business strategy?

The acquisition strengthens Escalade's strategic position in the archery market, complementing their existing portfolio of brands including Bear Archery, Trophy Ridge, and Cajun Bowfishing.

Who will manage the newly acquired Gold Tip and Bee Stinger brands?

The brands will join Escalade's archery portfolio under the leadership of Jon Lené, President of Bear Archery.

How long has Escalade been involved in the archery market?

Escalade has been participating in the archery market for nearly 100 years and has been stewarding Fred Bear's legacy for over 20 years.