ANA B2 Awards Recognizes Esquire Bank for Third Consecutive Year

Rhea-AI Summary

Esquire Financial Holdings (NASDAQ: ESQ) has been recognized by the Association of National Advertisers (ANA) B2 Awards for the third consecutive year, highlighting their innovative B2B marketing campaigns. Kyall Mai, Senior Vice President and Chief Innovation Officer, was named Individual Marketer of the Year for 2025.

The company's marketing strategy focuses on their AI-enabled platform LawyerIQ, which serves contingent fee plaintiff law firms through knowledge-driven content marketing. This recognition follows Esquire's record financial performance in 2024 and comes as the company prepares to open its first private banking branch in California.

JERICHO, N.Y., June 24, 2025 /PRNewswire/ -- Esquire Financial Holdings, Inc. (NASDAQ: ESQ) (the "Company"), the financial holding company for Esquire Bank, National Association ("Esquire Bank" or the "Bank") (collectively "Esquire"), today announced its recognition by the Association of National Advertisers (ANA) B2 Awards for the third consecutive year. The awards honor the most innovative, impactful and groundbreaking business-to-business (B2B) campaigns and marketers across various industries in the U.S.

For 2025, Kyall Mai, Senior Vice President and Chief Innovation Officer, was named Individual Marketer of the Year, recognizing his outstanding leadership and his broader contributions to marketing in the financial services industry.

"I am honored and humbled to be recognized by the ANA as the Individual Marketer of the Year," stated Mai. "This honor would not be possible without the support of my innovative team and reflects the bold path we've taken at Esquire in embracing AI, personalization, and storytelling in the financial services industry."

Esquire's marketing strategy centers around building trust with one of its two significant national markets, contingent fee plaintiff law firms, through knowledge-driven content marketing powered by its AI-enabled platform, LawyerIQ. This recognition comes amid Esquire's multi-year investment in customer-focused tailored technology and follows Esquire's record year of financial performance in 2024.

"We are pleased to congratulate Esquire's marketing team and its agency partner, Park & Battery, on their ANA B2 awards over the past three years," said Bill Zengel, Senior Vice President, Business Marketing Practice at ANA. "This recognition highlights how blending creativity, data and technology can drive meaningful engagement among core audiences." 

The marketing team has also played a pivotal role in the Company's national expansion by strengthening its digital-first, customer-focused model to deepen engagement across new markets, supported by senior business development officers throughout the U.S.

"Our investments in technology and tailored digital marketing have been key to expanding our national footprint, culminating in the opening of our first private banking branch in California this summer," said Andrew C. Sagliocca, Vice Chairman, Chief Executive Officer, and President.

About Esquire Financial Holdings, Inc.

Esquire Financial Holdings, Inc. is a financial holding company headquartered in Jericho, New York, with one branch office in Jericho, New York and an administrative office in Boca Raton, Florida. Its wholly owned subsidiary, Esquire Bank, is a full-service commercial bank dedicated to serving the financial needs of the litigation industry and small businesses nationally, as well as commercial and retail customers in the New York metropolitan area. The Bank offers tailored financial and payment processing solutions to the litigation community and their clients as well as dynamic and flexible payment processing solutions to small business owners. The Company was named to Fortune's 2024 Fastest-Growing Companies list. For more information, visit www.esquirebank.com.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/ana-b2-awards-recognizes-esquire-bank-for-third-consecutive-year-302488678.html

SOURCE Esquire Financial Holdings, Inc.

FAQ

What award did Esquire Bank (NASDAQ: ESQ) receive in 2025?

Esquire Bank was recognized by the ANA B2 Awards for the third consecutive year, with their Chief Innovation Officer Kyall Mai being named Individual Marketer of the Year.

How is Esquire Bank (NASDAQ: ESQ) using technology in their marketing strategy?

Esquire Bank uses an AI-enabled platform called LawyerIQ for knowledge-driven content marketing, focusing on serving contingent fee plaintiff law firms.

What expansion plans does Esquire Bank (NASDAQ: ESQ) have for 2025?

Esquire Bank is planning to open their first private banking branch in California during summer 2025, as part of their national expansion strategy.

Who is Kyall Mai at Esquire Bank (NASDAQ: ESQ)?

Kyall Mai is the Senior Vice President and Chief Innovation Officer at Esquire Bank, who was named Individual Marketer of the Year by the ANA B2 Awards in 2025.