eToro Leverages AI to Redefine Social Investing

Rhea-AI Summary

eToro (NASDAQ: ETOR) has announced a comprehensive AI integration strategy to transform social investing. The company is launching several key initiatives: an AI-powered marketplace with public APIs for creating custom trading tools, an AI companion named Tori for personalized guidance, and seven new Alpha Portfolios leveraging retail trading data.

Popular Investors will gain access to sophisticated AI tools for developing trading algorithms, automating strategies, and creating custom dashboards. The company has also acquired BullAware, integrating its features into the eToro platform to enhance user experience. These developments aim to democratize advanced trading capabilities previously limited to quantitative hedge funds.

Positive

• Launch of AI-powered marketplace enabling users to create and monetize custom trading tools
• Introduction of Tori AI companion for personalized investing guidance
• Release of seven new Alpha Portfolios using proprietary retail trading data
• Strategic acquisition of BullAware to enhance platform capabilities
• Democratization of advanced trading tools previously limited to hedge funds

Negative

• Initial AI tools limited to Popular Investors only, not all platform users
• Potential cybersecurity and data privacy risks associated with AI integration
• Complex implementation may require significant user education and support

Insights

Financial Technology Analyst

eToro's AI integration represents a significant platform evolution, potentially transforming their competitive position in the fintech landscape.

eToro's comprehensive AI integration strategy marks a substantial evolution of their business model. The company is launching several interconnected AI initiatives that collectively enhance their core social investing platform:

The open API marketplace represents a particularly strategic move. By allowing Popular Investors (their verified top traders) to build custom AI-powered tools and strategies, eToro is effectively transforming from a platform into an ecosystem. This creates network effects similar to how app stores revolutionized smartphones – the more developers create tools, the more valuable the platform becomes to users.

Their AI companion Tori addresses a critical barrier in financial services – knowledge asymmetry. By providing personalized guidance through natural conversation, eToro potentially increases user engagement and reduces churn among less experienced investors.

The Alpha Portfolios leverage eToro's proprietary retail trading data to create quantitative investment strategies. This represents a unique competitive advantage that's difficult for competitors to replicate – effectively monetizing their user-generated data in a way that benefits their community.

The BullAware acquisition demonstrates eToro's willingness to incorporate community-developed innovations directly into their platform. This creates positive incentives for developers in their ecosystem and provides validation for their marketplace strategy.

Collectively, these initiatives position eToro at the intersection of several powerful trends: the democratization of investing tools, AI-powered financial services, and community-driven innovation. By empowering their community with institutional-grade capabilities, eToro is creating meaningful differentiation in an increasingly competitive fintech landscape.

• AI-powered tools and APIs, enabling users to create AI powered strategies and dashboards.
• Open-garden marketplace will allow users to build, publish and access customized tools.
• AI Companion, Tori, answering questions, surfacing personalized insights and guiding users.
• Alpha portfolios tapping into eToro’s proprietary retail trading data.
• Community-powered innovation exemplified by acquisition of BullAware.
  

NEW YORK, Aug. 07, 2025 (GLOBE NEWSWIRE) -- eToro Group Ltd. (“eToro”, or the “Company”) (NASDAQ: ETOR), the trading and investing platform, announced today how the company is harnessing artificial intelligence to redefine social investing.

Yoni Assia, eToro’s Co-founder and CEO, commented: “There’s been a lot of talk about how AI will reshape investing. It’s not just speculation—it’s already happening. At eToro, we’re not waiting for the future to arrive. We’re building it.

“Market data in the palm of your hand and AI-agents that enlighten you with the most relevant and accurate insights tailored to your portfolio and needs. The ability to build tools that help you outperform the markets and invite others to use them.”

API Tools Powering the Creation of a Marketplace
eToro is launching a suite of AI-tools that will transform social investing by creating a community-built marketplace for investing built on top of eToro’s new public API. This marks a significant leap forward in the democratization of investing, arming retail traders and investors with sophisticated, AI powered capabilities previously only accessible to quantitative hedge funds.

The suite of AI-tools will initially be available to eToro’s Popular Investors, a subset of users who are a vetted group of top traders and investors who meet specific criteria and whose investment strategies can be copied by other users via eToro’s patented CopyTrader technology.

“This is about more than just AI-generated insights,” continued Yoni Assia. “With these tools we’re not just democratizing access to markets and data, we’re democratizing innovation itself. Our community is at the heart of everything we do and we are proud to enable them to build AI-powered tools that combine social trading features with advanced charting and execution capabilities, offering an AI powered experience. We’re enabling our Popular Investors to innovate like top quantitative hedge funds and scale their impact within the eToro ecosystem.”

Popular Investors will have access to a range of AI-powered tools including an eToro MCP (Model Context Protocol), agent-based services and customizable apps and dashboards. These tools offer seamless access to eToro’s trading infrastructure and data, allowing Popular Investors to build tools for themselves and the eToro community. These tools can combine social trading features with advanced charting and execution capabilities.

The key capabilities which will be deployed include the ability to:

• Develop bespoke trading algorithms and automate strategies.
• Automate trade execution: AI-driven algorithms to execute trades with precision, minimizing latency and maximizing efficiency.
• Integrate real-time market data and third-party tools, including backtesting and advanced analytics, to identify trends and opportunities across stocks, crypto, and ETFs, in order to build investment strategies.
• Personalize portfolio optimization: Tailored recommendations based on risk profiles, market conditions, and user behavior.
• Create personalized dashboards for monitoring portfolios and market activity including sophisticated risk management tools, powered by AI including Value-at-Risk (VaR) analysis and portfolio stress testing.
• Interact with eToro’s social feed via customizable boiler plates e.g. rich media posts.

“We are unleashing the true potential of social investing. eToro becomes an open-garden marketplace built on top of eToro’s new public API enabling users to build, publish and access customized tools,” comments Yoni Assia.

Launch of Tori - eToro’s AI Companion
eToro’s focus on AI-empowerment, includes the launch of Tori, eToro’s next-gen AI companion. Tori is a powerful AI assistant transforming how users interact with eToro: answering questions, surfacing personalized insights, guiding them across the platform, and helping them better understand the world of investment - all through natural conversation.

“Harnessing disruptive technology is in our DNA. From pioneering social investing, offering bitcoin from 2013, to deploying machine learning to build portfolios, we are committed to leveraging new technologies to the benefit of our users and our business. AI is already fundamentally rewriting the rules of what is possible. Within appropriate guardrails it can be a powerful tool to empower everyday investors to learn, invest and trade,” adds Yoni Assia.

“Tori, our AI companion, answers questions, surfaces personalized insights and guides users across the eToro platform. Tori underpins all of our innovations, and will evolve as our platform evolves, helping our users to get the most from eToro.”

Alpha Portfolios
eToro has launched seven Alpha Portfolios as part of our Smart Portfolio offering. These AI-powered strategies are built using advanced analysis of eToro’s proprietary retail trading data to give eToro users access to exclusive quant-driven strategies typically used by hedge funds.

“Strategies like these have traditionally been out of reach for ordinary investors, as they normally come with high entry barriers, costly management fees, restrictive lock-up periods and less transparency in terms of asset allocation,” said Yoni Assia. “Our Alpha Portfolios combine AI with one of the largest retail trading datasets in the world to provide real, actionable value to retail investors. They demonstrate our commitment to harness AI for the benefit of our community.”

Community-Powered Innovation
Following the successful acquisition of portfolio management provider Bullsheet in 2022, eToro has acquired BullAware and will partner with its creator Mariano Pardo to embed key features within the eToro platform. BullAware was created to provide eToro users with tools and insights to enhance their investing experience.

“BullAware is a clear example of the talent within our ecosystem and demonstrates why we are so excited about the potential that our Marketplace has to offer. eToro is a global community powered by the collaboration between people and technology. We want to embrace innovation wherever we find it and look forward to working with Mariano to integrate BullAware into the eToro platform. We’re confident that through our deployment of AI-enabled tools, we will see more examples of innovation and inspiration from our community,” concludes Yoni Assia.

You can find out more about today’s announcements at eToro Unlocked.

Contacts
Media - pr@etoro.com
Investors - investors@etoro.com

About eToro
eToro is a trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have 40 million registered users from 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we’ve created a collaborative investment community designed to provide you with the tools you need to grow your knowledge and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centre here for our latest news.

Disclaimers:

eToro is a multi-asset investment platform. Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.

Tori does not provide investment advice. Tori is an AI-powered tool designed to offer educational content, data and general market insights. It does not consider personal circumstances and should not be relied upon for investment decisions.

This communication is for information and education purposes only and should not be taken as investment advice, a personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments. This material has been prepared without taking into account any particular recipient’s investment objectives or financial situation, and has not been prepared in accordance with the legal and regulatory requirements to promote independent research. Any references to past or future performance of a financial instrument, index or a packaged investment product are not, and should not be taken as, a reliable indicator of future results. eToro makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication.

Availability of the above-mentioned products and services may vary by jurisdiction and country.

eToro is a group of companies that are authorised and regulated in their respective jurisdictions. The regulatory authorities overseeing eToro include:

• The Financial Conduct Authority (FCA) in the UK
• The Cyprus Securities and Exchange Commission (CySEC) in Cyprus
• The Australian Securities and Investments Commission (ASIC) in Australia
• The Financial Services Authority (FSA) in the Seychelles
• The Financial Services Regulatory Authority (FSRA) of the Abu Dhabi Global Market (ADGM) in the UAE
• The Monetary Authority of Singapore (MAS) in Singapore

FAQ

What new AI features has eToro (NASDAQ:ETOR) announced in August 2025?

eToro announced three major AI initiatives: an AI-powered marketplace with public APIs, an AI companion named Tori for personalized guidance, and seven new Alpha Portfolios using retail trading data.

How will eToro's AI marketplace benefit traders?

The AI marketplace will allow users, particularly Popular Investors, to create custom trading algorithms, automate strategies, build personalized dashboards, and access advanced analytics tools previously available only to hedge funds.

What is Tori, eToro's new AI companion?

Tori is eToro's AI assistant that provides personalized insights, answers questions, and guides users across the platform through natural conversation.

What are eToro's new Alpha Portfolios?

Alpha Portfolios are seven new AI-powered investment strategies that utilize eToro's proprietary retail trading data to provide users with quantitative hedge fund-like strategies.

How is eToro integrating BullAware into its platform?

Following the acquisition of BullAware, eToro will work with creator Mariano Pardo to embed BullAware's features within the eToro platform to enhance the investing experience.