1/ST LAUNCHES FULL SUITE VENUE APP, INCLUDING AN INTEGRATED WAGERING EXPERIENCE FOR HORSE RACING FANS AT GULFSTREAM PARK, DEVELOPED WITH EVERI
Rhea-AI Summary
Everi Holdings (NYSE: EVRI) and 1/ST have launched the new Gulfstream Racing App, expanding Everi's presence in horse racing following its 2023 Venuetize acquisition. The app, now available on Apple App Store, combines traditional venue features with an integrated wagering experience.
Phase I includes ticketing, dining reservations, promotions, race schedules, messaging, and a 1/ST-designed in-app horse wagering system for win, place, and show bets. The app utilizes Everi's BeOn™ Mobile platform and CashClub Wallet® technology for cashless wagering on-site.
Launched before the 2025 Pegasus World Cup at Gulfstream Park, the partnership will expand to Santa Anita Park in Phase II, featuring enhanced horse wagering and wallet funding capabilities.
Positive
- Strategic expansion into Sports and Entertainment market through new app launch
- Integration of cashless wagering technology for on-site betting
- Planned expansion to additional venue (Santa Anita Park)
- New revenue stream through horse racing wagering platform
Negative
- initial availability (Apple App Store only)
- Restricted to on-site wagering in Phase I
News Market Reaction 1 Alert
On the day this news was published, EVRI declined NaN%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Utilizing Everi's BeOn™ Mobile Services, the Gulfstream Racing App Includes Traditional Venue App Features and an Expanded Wagering Experience
The new Gulfstream Racing App is now available in the Apple App Store. This launch is part of Everi's strategic expansion into Sports and Entertainment following its acquisition of Venuetize in 2023 and expands the company's footprint in the horse racing segment. Gulfstream Racing will be a valuable companion app for guests seeking the premier hospitality experience that 1/ST provides.
Phase I of the app launch includes traditional venue app features – ticketing, dining reservations, promotions, race schedules, push and messaging – and a 1/ST designed in-app horse wagering experience to allow fans to place win, place and show bets. The app utilizes Everi's BeOn™ Mobile platform and digital CashClub Wallet® technology to facilitate a cashless wagering option in the app for fans on-site.
The app launched ahead of the 2025 Pegasus World Cup,
"With 1/ST's experience in delivering world-class entertainment and wagering for horse racing fans, we felt it was a natural fit for Everi to help enhance the venue experience with additional mobile and funding capabilities," said Darren Simmons, Everi's Executive Vice President and FinTech Business Leader. "Our ability to develop solutions for additional fan engagement, flexible enough to reach them wherever they are, is a key part of our combined strategy to enable seamless, mobile-first, self-service journeys, to meet fans at their preferred touchpoint."
"The collaboration between Everi and 1/ST is about delivering an intuitive, convenient and engaging experience for our fans, and is specially designed for those who are new to horse racing," said Keith Johnson, President, 1/ST TECHNOLOGY. "The Gulfstream Racing App puts the picks of our horse racing experts readily into their hands with a simplified direct betting interface. It also includes ticketing, dining and key venue event highlights, putting everything you need for a fun day at the track in one easy-to-use platform."
About Everi
Everi's mission is to lead the gaming industry through the power of people, imagination, and technology. As one of the largest suppliers of technology solutions for the casino floor that also has an expanding focus in adjacent industries, our commitment is to continually develop products and services that provide gaming entertainment, improve our customers' patron engagement, and help our customers operate their businesses more efficiently. We develop entertaining game content, gaming machines, and gaming systems to serve our land-based, iGaming and bingo operators. Everi is a leading innovator and provider of trusted financial technology solutions that power casino floors, improve casinos' operational efficiencies, and fulfill regulatory compliance requirements. The Company also develops and supplies player loyalty tools and mobile-first applications that drive increased patron engagement for our customers and venues in the casino, sports, entertainment, and hospitality industries. For more information, please visit www.everi.com.
About The Stronach Group and 1/ST
The Stronach Group is a world-class technology, entertainment and real estate development company with Thoroughbred racing and pari-mutuel wagering at the core. The Stronach Group's 1/ST business (pronounced "First") is
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Contacts:
Everi Media Relations
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1/ST Media Relations
Tiffani Steer
Vice President, Communications
Tiffani.steer@1st.com
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SOURCE Everi Holdings Inc.