Ford F-Series Super Duty Prevails As North America Truck of the Year, Smart Technology and Heavy-Duty Capability Win Amongst Competition

Rhea-AI Summary

Ford Motor Company (F) has announced that the 2024 Ford F-Series® Super Duty® has been named the 2024 North America Truck of the Year by the North American Car, Utility and Truck awards committee. The Super Duty is recognized for its productivity features, including the industry-first Tailgate Down Camera, available Pro Power Onboard2 with five times more exportable power than any other heavy-duty pickup, and the available Ford Pro Upfit Integration System. The truck also boasts best-in-class diesel horsepower and torque, making it a commanding tool for builders across the country.

Automotive Industry Analyst

The announcement of the 2024 Ford F-Series Super Duty as the North American Truck of the Year is a significant endorsement that may influence consumer perception and, subsequently, vehicle sales. Ford's F-Series has a longstanding history as a top seller in the U.S. and this accolade reinforces the brand's market position. The introduction of new features like the Pro Trailer Hitch Assist and the Tailgate Down Camera aligns with the industry trend of integrating advanced technology to enhance utility and safety. Additionally, the emphasis on class-exclusive features could create a competitive edge and potentially drive an increase in market share, especially in key segments such as mining, construction and utilities.

From an investment perspective, this award could signal to shareholders that Ford is maintaining its innovative edge and might see a sustained or increased demand for its trucks. The company's focus on technology and productivity tools, such as the Ford Pro Upfit Integration System, indicates a strategy to cater to the evolving needs of commercial customers, which could lead to higher customer retention rates and attract new buyers looking for a versatile work vehicle. The long-term impact on Ford's financial performance will depend on the market's reception of the 2024 model and the company's ability to capitalize on this positive publicity.

Market Research Analyst

Receiving the North American Truck of the Year award for the fourth consecutive year could have a positive impact on Ford's brand reputation and consumer loyalty. The award's recognition suggests that Ford continues to set industry benchmarks, which is crucial in a segment that values durability and performance. The F-Series Super Duty's best-in-class towing and payload capacities are likely to appeal to both individual consumers and commercial fleets, potentially leading to increased sales volumes.

It's important to note that nearly all heavy-duty pickup owners use their trucks for towing, which highlights the relevance of Ford's focus on towing capabilities and advanced features. The integration of smart technology such as the 5G modem and Wi-Fi could also resonate well with a tech-savvy customer base, further solidifying the Super Duty's position in the market. The long-term implications for Ford's market share and revenue growth in the truck segment will be shaped by the company's ability to maintain its technological leadership and meet the high expectations set by this award.

Financial Analyst

The recognition of the Ford F-Series Super Duty as the 2024 North American Truck of the Year could potentially influence Ford's stock performance in the short term. Historically, such awards can act as catalysts, fostering investor confidence in the company's product lineup and its ability to innovate. The F-Series has been a major contributor to Ford's revenue and this award may reassure investors of the product's continued dominance in its segment.

However, investors should consider the broader economic context, including consumer spending trends and the health of the automotive industry. Ford's ability to convert this award into increased sales and market share will be critical in determining the long-term financial impact. Furthermore, the cost implications of the new features and technology upgrades, as well as their effect on the vehicle's price point and profit margins, should be monitored. As Ford prepares for the release of the 2024 model, investors will be looking for signs of strong pre-orders and positive consumer feedback as indicators of future financial performance.

• Ford trucks recognized for the fourth year in a row by the North American Car, Utility and Truck awards committee, naming the 2024 Ford F-Series® Super Duty® 2024 North America Truck of the Year.

• The Ford F-Series® Super Duty® is a productivity workhorse combining BUILT FORD TOUGH® ingenuity with available class-exclusive¹ features like Pro Trailer Hitch Assist, Onboard Scales and Smart Hitch, making towing and trailering easy.

• Industry-first Tailgate Down Camera, available Pro Power Onboard² with five times more exportable power than any other heavy-duty pickup, the available Ford Pro Upfit Integration System and available best-in-class diesel horsepower and torque³ make Super Duty the commanding tool for builders across the country.

PONTIAC, Mich.--(BUSINESS WIRE)-- The 2024 Ford F-Series Super Duty, the ultimate workhorse for weekend warriors and builders, has taken home the 2024 North American Truck of the Year award today.

(Photo: Business Wire)

Designed to make life on or away from the jobsite more convenient and productive – whether hitching a trailer, backing up to a loading dock, making tight turns on off-road trails or installing and operating upfit equipment – Super Duty pickups and chassis cabs lead the market in key segments including mining, construction, and utilities – and have double the share of their closest competitor.⁴

“We are so proud that Super Duty has earned the prestigious Truck of the Year award from the NACTOY jury, especially among a strong lineup of other finalists,” said Andrew Kernahan, Super Duty chief program engineer. “It represents the relentless dedication our teams have to our customers and endless hours they’ve poured into designing, engineering and building Super Duty pickups and chassis cabs to be the ultimate BUILT FORD TOUGH® tool for work and recreation.”

Approximately 96% of heavy-duty pickup owners use their trucks to tow, and with best-in-class maximum available towing of 40,000 pounds⁵, best-in-class maximum available payload of 8,000 pounds⁶ and best-in-class available 500 horsepower and 1,200 lb.-ft. of torque⁷ from the high-output 6.7-liter Power Stroke® V8 diesel, Super Duty customers can tow and haul with confidence.

Smart technology, including available Pro Power Onboard⁸ can power a jobsite or campsite, plus Ford Pro’s suite of software and services help maximize uptime and accelerate productivity. Super Duty includes a fighter jet plane-inspired Head-Up Display⁹, available Onboard Scales for enhanced confidence while towing and hauling, available 360-Degree Camera Package and a class-exclusive¹⁰ standard 5G modem with Wi-Fi. Ford over-the-air software updates help improve and keep the truck up to date.

For the 2024 model year, Super Duty truck’s bumper-to-bumper tech innovations, standard content, options and packages have been updated as compared to prior model years, making it easier than ever for customers to configure and order their truck.

Ford Co-Pilot360® Technology is available across trims. Wheel upgrade options are associated with appearance packages. 4x4 is standard beginning at XLT Trim. New colors include Darkened Bronze Metallic and Glacier Gray Metallic Tri-Coat¹¹. Back by popular demand, pickup box delete, a commercial customer favorite, is now available to order on 2024 Super Duty.

2024 marks the 47^th consecutive year that F-Series has been the best-selling truck in the U.S.¹² Super Duty is assembled in America at Ford's Ohio Assembly Plant and Kentucky Truck Plant.¹³

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines always-on digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 173,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.

¹ Class is Full-Size Pickups over 8,500 lbs. GVWR.
² See Owner's Manual for important operating instructions.
³ Max. 500 horsepower and 1,200 lb.-ft. of torque based on 6.7L High Output Power Stroke® V8 Turbo Diesel. Class is Full-Size Pickups over 8,500 lbs. GVWR. Horsepower and torque ratings determined based upon testing requirements prescribed in SAE J1349. Your results may vary. Horsepower and torque are independent attributes and may not be achieved simultaneously.
⁴ Based on S&P Global Mobility January 2018- December 2022 (5 year average) US TIPNet Registrations for pickups, Chassis cabs and straight trucks over 8500 GVW, excluding registrations to individuals.
⁵ Max gooseneck tow rating of 40,000 lbs. available on F-450® Regular Cab with available 6.7L HO diesel engine and Gooseneck Tow Package. Max towing varies based on cargo, vehicle configuration, accessories, and number of passengers. Class is Full-Size Pickups over 8,500 lbs. GVWR
⁶ Max. payload of 8,000 lbs. available on F-350® XL model Regular Cab 4X2 DRW with Gas Heavy-Duty Payload Package. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Always properly secure cargo. Class is Full-Size Pickups over 8,500 lbs. GVWR.
⁷ Max. horsepower and torque based on 6.7L High Output Power Stroke® V8 Turbo Diesel. Class is Full-Size Pickups over 8,500 lbs. GVWR. Horsepower and torque ratings determined based upon testing requirements prescribed in SAE J1349. Your results may vary. Horsepower and torque are independent attributes and may not be achieved simultaneously.
⁸ See Owner's Manual for important operating instructions.
⁹ Don’t drive while distracted. See Owner’s Manual for details and system limitations.
¹⁰ Class is Full-Size Pickups over 8,500 lbs. GVWR.
¹¹ Extra-cost color option.
¹² Based on CY 1977-2023 total sales through Nov. 2023 and Ford internal projections.
¹³ Assembled in the USA with domestic and foreign parts.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240104286934/en/

Elizabeth Kraft

313.300.4625

ekraft12@ford.com

Source: Ford Motor Company

FAQ

What award did the 2024 Ford F-Series Super Duty win?

The 2024 Ford F-Series Super Duty has been named the 2024 North America Truck of the Year by the North American Car, Utility and Truck awards committee.

What are some features of the 2024 Ford F-Series Super Duty?

The Super Duty is recognized for its industry-first Tailgate Down Camera, available Pro Power Onboard2, and the available Ford Pro Upfit Integration System, as well as best-in-class diesel horsepower and torque.

Where is the 2024 Ford F-Series Super Duty assembled?

The Super Duty is assembled in America at Ford's Ohio Assembly Plant and Kentucky Truck Plant.

What is the towing capacity of the 2024 Ford F-Series Super Duty?

The Super Duty boasts best-in-class maximum available towing of 40,000 pounds and best-in-class maximum available payload of 8,000 pounds.

What is the significance of the 2024 Ford F-Series Super Duty winning the award?

The award represents the relentless dedication of Ford's teams to designing, engineering, and building Super Duty pickups and chassis cabs to be the ultimate BUILT FORD TOUGH® tool for work and recreation.

What are some of the technological features of the 2024 Ford F-Series Super Duty?

The Super Duty includes smart technology such as available Pro Power Onboard, Ford Pro’s suite of software and services, Head-Up Display, Onboard Scales, and a class-exclusive standard 5G modem with Wi-Fi.

What are the new updates for the 2024 model year of the Ford F-Series Super Duty?

For the 2024 model year, the Super Duty truck’s bumper-to-bumper tech innovations, standard content, options, and packages have been updated compared to prior model years, making it easier than ever for customers to configure and order their truck.