FAT Brands’ Wing Concepts Spice Up National Chicken Wing Day with Exclusive Deals

Rhea-AI Summary

FAT Brands (NASDAQ: FAT) is celebrating National Chicken Wing Day on July 29, 2025 with special deals across its wing restaurant portfolio. Hurricane Grill & Wings will offer $0.99 wings (minimum 5 wings), while introducing a new Spicy Peach Wing Sauce for its 30th anniversary. Native Grill & Wings will feature $0.49 wings with drink purchase, along with new Medium and Hot Lemon Pepper Wing Sauces. Buffalo's Cafe will serve wings at $0.75 each.

FAT Brands operates 18 restaurant brands with over 2,300 units worldwide, including these three wing concepts that offer extensive sauce selections and diverse menu options beyond wings.

Positive

• Marketing initiative to drive customer traffic through promotional pricing
• New product launches with seasonal wing sauces across brands
• Strong brand presence with 18 restaurant concepts and 2,300+ global units
• Multi-brand promotion strategy showing operational synergy

Negative

• Promotional pricing may impact short-term margins
• Heavy reliance on discretionary consumer spending

Hurricane Grill & Wings, Native Grill & Wings and Buffalo’s Cafe Deliver Saucy Savings on July 29

LOS ANGELES, July 22, 2025 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of award-winning wing brands Hurricane Grill & Wings, Native Grill & Wings and Buffalo’s Cafe, is celebrating National Chicken Wing Day with deals that are too hot to handle! On July 29, guests can feast on exclusive wing specials across FAT Brands’ portfolio of wing concepts at participating locations nationwide.

Hurricane Grill & Wings – Known for its tropical vibe and laid-back atmosphere, Hurricane Grill & Wings is marking the occasion with $0.99 wings all day long on July 29, with a minimum purchase of five wings. Whether fans prefer bone-in or boneless, this deal is available on both dine-in and carry-out orders to explore the chain’s lineup of over 35 beloved sauces and rubs. In celebration of the brand’s 30^th anniversary, Hurricane Grill & Wings will also be serving up its new Spicy Peach Wing Sauce, the ultimate sweet heat combination, perfect for every summer celebration.

Native Grill & Wings – Guests can score $0.49 wings with the purchase of a drink this National Chicken Wing Day at Native Grill & Wings, valid for dine-in guests and orders placed through the official Native Grill & Wings app. With a wide variety of award-winning wing sauces and a legacy of flavor-packed perfection, this deal is perfect for wing lovers and loyal fans alike. Additionally, guests can enjoy the chain’s new limited-time summer menu offerings, complete with a sizzling selection of seasonal dishes, beverages, and all-new Medium and Hot Lemon Pepper Wing Sauces.

Buffalo’s Cafe – On July 29, Buffalo’s Cafe invites fans to enjoy their signature bone-in or boneless wings for just $0.75 each, available on both dine-in and carry-out orders. Guests can choose from a wide selection of signature house made wing sauces, including fan favorites Sweet Bourbon BBQ, Garlic Parmesan, Asian Sesame and Korean BBQ. Buffalo’s Cafe will also be highlighting their new limited-time summer menu, featuring grilled classics, chilled cocktails and value-packed combos to make the most of National Chicken Wing Day.

“National Chicken Wing Day is our favorite holiday of the year, and what better way to celebrate than with our beloved wings at an even better price,” said Ashley Montgomery, VP of Marketing for FAT Brands’ Casual Division. “From classic flavors to bold new creations, our restaurants are fired up to give back to our loyal fans and curb their Wing Day cravings.”

Since its inception in 2017, FAT Brands has curated a roster of popular wing brands that draw devoted fans from coast to coast. For more information on FAT Brands, visit fatbrands.com.

About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide.

About Hurricane Grill & Wings
With almost 50 restaurants located across the United States, Hurricane Grill & Wings® is known for its jumbo, fresh wings, more than 35 signature sauces and rubs, and tropical, laid-back vibe. Hurricane Grill & Wings’ menu includes wings, tacos, burgers, and seafood. The original Hurricane Grill & Wings opened in Fort Pierce, Fla., in 1995 and has expanded to locations throughout the United States. For more information visit www.hurricanewings.com.

About Native Grill & Wings
Native Grill & Wings is a family-friendly, polished sports grill with 20 franchised locations throughout Arizona and Texas. Native, as the brand’s legion of fans call it, serves over 20 award-winning wing flavors that guests can order by the individual wing, as well as an extensive menu of pizza, burgers, sandwiches, salads and more. For more information, visit www.nativegrillandwings.com. 

About Buffalo’s Cafe
Founded in 1985 in Roswell, Georgia, the family-themed casual dining chain, known for its world-famous chicken wings and 18 unique homemade wing sauces, burgers, wraps, steaks, and salads has been serving fresh southwestern themed cuisine for 40 years. Featuring a full bar and table service, Buffalo’s Cafe offers an unparalleled dining experience affording friends and family the flexibility to enjoy an intimate dinner together or to casually catch the next sporting event while enjoying robust menu offerings. Buffalo’s Cafe - Where Everyone Is Family™. For more information, visit www.buffalos.com.

MEDIA CONTACT:

Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509

FAQ

What are FAT Brands' National Chicken Wing Day 2025 deals?

On July 29, 2025, Hurricane Grill & Wings offers $0.99 wings (minimum 5), Native Grill & Wings offers $0.49 wings with drink purchase, and Buffalo's Cafe offers $0.75 wings.

How many restaurant brands does FAT Brands (NASDAQ: FAT) own in 2025?

FAT Brands owns 18 restaurant brands including Round Table Pizza, Fatburger, Johnny Rockets, and various wing concepts, with over 2,300 units worldwide.

What new wing sauces is FAT Brands introducing for summer 2025?

FAT Brands is introducing Spicy Peach Wing Sauce at Hurricane Grill & Wings, and Medium and Hot Lemon Pepper Wing Sauces at Native Grill & Wings.

How many sauce options does Hurricane Grill & Wings offer?

Hurricane Grill & Wings offers over 35 signature sauces and rubs for their wings.

Where can I find FAT Brands' wing restaurant locations?

Hurricane Grill & Wings has nearly 50 U.S. locations, Native Grill & Wings has 20 locations in Arizona and Texas, and Buffalo's Cafe has multiple locations offering their wing selections.