Pretzelmaker® Adds New Location in Oklahoma

Rhea-AI Summary

Pretzelmaker, owned by FAT Brands (NASDAQ: FAT), has announced the opening of a new location in Ardmore, Oklahoma, situated within a Valero convenience store. The store will offer their signature made-from-scratch Pretzel Bites and fresh-squeezed Lemonade, operating daily from 8:00 a.m. to 8:00 p.m.

This strategic expansion marks a significant step in Pretzelmaker's non-traditional growth strategy, particularly in the convenience store sector. According to Allison Lauenstein, President of Pretzelmaker, this location will provide valuable insights for future expansion through the convenience store channel, leveraging their on-the-go offerings.

Pretzelmaker, which began in 1991 as a single pretzel stand, has grown to nearly 200 locations worldwide. The brand is part of FAT Brands' portfolio, which encompasses 18 restaurant brands and over 2,300 units globally.

Positive

• Strategic expansion into convenience store channel opens new growth opportunities
• Addition of new revenue-generating location to nearly 200-store network

Negative

• None.

News Market Reaction – FAT

+0.37%

1 alert

+0.37% News Effect

On the day this news was published, FAT gained 0.37%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

The Innovator of Pretzel Bites Brings Flavor to Ardmore with Latest Opening

LOS ANGELES, April 28, 2025 (GLOBE NEWSWIRE) -- Pretzelmaker, the creator of Pretzel Bites owned by FAT Brands Inc., has announced a new opening in Ardmore, OK. Situated in a Valero convenience store, the location features made-from-scratch Pretzel Bites and fresh-squeezed Lemonade, available both regular and frozen, to satisfy locals’ snack and drink cravings.

“Pretzelmaker’s flexible store format continues to fuel our non-traditional growth,” said Allison Lauenstein, President of Pretzelmaker. “Our new Ardmore location opens the door to future expansion in convenience stores. While this location is a traditional unit with a full menu, it will provide us with great insight to further grow the brand through this channel, which we see great potential with as a result of our convenient, on-the-go offerings.”

Since getting its start in 1991 as a single pretzel stand, fans have loved snacking on fresh-baked, hand-rolled Pretzel Bites, with a variety of sweet and savory dipping sauces to select from, and sipping on fresh-squeezed, all-natural lemonade.

The new Ardmore Pretzelmaker is located at 1203 G St NW, Ardmore, OK 73401 and is open daily from 8:00 a.m. to 8:00 p.m.

For more information on Pretzelmaker, visit www.pretzelmaker.com.

About FAT (Fresh. Authentic. Tasty.) Brands

FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.

About Pretzelmaker^®

Since its first stand opened in 1991, Pretzelmaker has been the home of Bite-Sized Fun and Full-Sized Flavor. Best known as the innovator of Pretzel Bites, fresh goes into Pretzelmaker’s entire philosophy - from hand-rolled snacks to all-natural lemonade. Whether swinging by to grab a to-go order or having a sit-down meal, Pretzelmaker is where joy gets made. Pretzelmaker has nearly 200 locations worldwide and continues to innovate with breakfast, late-night and standalone drive-thru concepts. For more information, visit www.pretzelmaker.com.

MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509

FAQ

What is the significance of Pretzelmaker's new Ardmore, OK location for FAT Brands' expansion strategy?

The new location represents a strategic move into convenience stores, providing insights for future non-traditional growth opportunities through this channel due to their convenient, on-the-go offerings.

Where is the new Pretzelmaker location in Ardmore, OK and what are its operating hours?

The new location is at 1203 G St NW, Ardmore, OK 73401, operating daily from 8:00 a.m. to 8:00 p.m. within a Valero convenience store.

How many locations does Pretzelmaker currently have and when was it founded?

Pretzelmaker started in 1991 as a single pretzel stand and has grown to nearly 200 locations worldwide.

How many brands and units does FAT Brands (NASDAQ: FAT) currently own?

FAT Brands owns 18 restaurant brands and operates over 2,300 units worldwide.