Quench Your Thirst with Native Grill & Wings’ New Bar Menu
Rhea-AI Summary
Native Grill & Wings, owned by FAT Brands (NASDAQ: FAT), has launched a new beverage menu featuring seven cocktails and five margaritas. The new menu emphasizes Southwestern flavors with drinks like El Jefe (tequila-based espresso cocktail), Michelada (featuring Native's signature sauces), Desert Margarita, and Spicy Guava Rita.
The menu development was a collaboration between Native's culinary team and Straight Up Collective, focusing on spice, citrus, and coffee flavors to appeal to their core consumer base. Other additions include Tito's Handmade Vodka Strawberry Lemonade, Peach Sangria, and Red Bull A'Rita.
Positive
- Menu expansion demonstrates brand innovation and potential for increased beverage sales
- Strategic partnership with Straight Up Collective shows commitment to quality product development
- Leveraging existing brand strength (Southwestern identity) in new product offerings
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, FAT gained 0.30%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Spicy, Southwestern Inspired Drinks and More Land at Award-Winning Wing Chain
LOS ANGELES, Jan. 16, 2025 (GLOBE NEWSWIRE) -- Native Grill & Wings, owned by FAT Brands and known for its signature wings and vibrant atmosphere, has officially launched a new drink menu that is sure to not leave you parched! Fans can now get a taste of seven new cocktails, five new margaritas, and more.
Playing into its Southwestern roots, Native made sure to bring some spice to its drink line-up with the introduction of:
El Jefe - Espolón Blanco Tequila, Licor 43, Kahlúa and Owen's nitro-infused espresso
Michelada - Modelo Especial, lime juice, Clamato, and a mix of Native’s signature sauces and spices
Desert Margarita - Jose Cuervo Silver Tequila, citrus sour, lime and a salt rim
Spicy Guava Rita - Espolón Blanco Tequila, guava, jalapeño and a Tajin® rim
Other fruity new drink additions guests can sip on include:
Tito's Handmade Vodka Strawberry Lemonade - Tito's Handmade Vodka, strawberry and lemonade
Peach Sangria - White wine, Myers's Platinum White Rum, Triple Sec, Mott's Apple Juice®, peach, lemon-lime soda and orange
Red Bull A'Rita - Espolón Blanco Tequila, passion fruit, Red Bull Tropical Edition® and lime
“As a Southwest brand, we wanted to lean into flavor profiles that resonate with our core consumer, so, in this case, spice, citrus and coffee were key areas we knew we could play up further,” said Peter Farrand, Chief Culinary Officer at FAT Brands. “We loved incorporating flavors that are uniquely Native - like our signature spicy flavors - to create an authentic new mix of drinks.”
Native’s culinary team, in conjunction with Straight Up Collective, an industry leader in beverage engineering, worked hand-in-hand to identify flavor profiles and recipes to resonate with brand fans, creating a fresh, inventive new bar menu.
For more information or to find a Native Grill & Wings location near you, visit www.nativegrillandwings.com.
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.
About Native Grill & Wings
Native Grill & Wings is a family-friendly, polished sports grill with 20 franchised locations throughout Arizona and Texas. Native, as the brand’s legion of fans call it, serves over 20 award-winning wing flavors that guests can order by the individual wing, as well as an extensive menu of pizza, burgers, sandwiches, salads and more. For more information, visit www.nativegrillandwings.com.
MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509
FAQ
What new drinks did Native Grill & Wings add to its menu in January 2025?
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