First Citizens Bank Launches New Innovation Banking Brand

First Citizens Bank (FCNCA) launched First Citizens Innovation Banking, the new brand for its division serving the innovation economy.

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First Citizens Bank (FCNCA) launched First Citizens Innovation Banking, the new brand for its division serving the innovation economy. Formerly Silicon Valley Bank's Technology & Healthcare Banking division, it serves investors, startups and high-growth companies in the U.S. and internationally. The bank is also launching First Citizens Fund Banking for private equity and venture capital clients and introduced the marketing campaign “Where Silicon Valley Banks.”

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10/06/2026 - 08:00 AM

Bank kicks off new marketing campaign "Where Silicon Valley Banks"

SAN FRANCISCO, Oct. 6, 2026 /PRNewswire/ -- First Citizens Bank, a top 20 U.S. bank, today announced the official launch of First Citizens Innovation Banking, its division dedicated to serving the innovation economy in the U.S. and internationally. The company is also launching First Citizens Fund Banking to support its large portfolio of private equity and venture capital clients.

The First Citizens Innovation Banking logo preserves dedication to the innovation economy as part of the First Citizens Bank brand.

First Citizens Innovation Banking, formerly Silicon Valley Bank's Technology & Healthcare Banking division, has been a leader in serving the innovation economy for more than 40 years, providing tailored financial solutions and sector expertise to investors, startups and high growth companies across various technology and healthcare sectors and industries.

"Today marks an exciting milestone as we introduce First Citizens Innovation Banking," said Frank Holding, Jr., Chairman and CEO of First Citizens Bank. "We are building on the legacy of Silicon Valley Bank and bringing greater scale and resources to make our platform even stronger. Investing in, and strengthening, this business remains a priority for First Citizens. We are committed to the innovation economy for the long term, and, as First Citizens Innovation Banking, we will continue to provide market leading solutions, services and insights our clients rely on to succeed."

To mark the launch of First Citizens Innovation Banking, the bank also kicked off a marketing campaign, "Where Silicon Valley Banks." Appearing in digital, print and outdoor locations in select innovation markets nationally, the campaign will be featured as part of First Citizens' appearances at upcoming events and conferences in 2026 including San Francisco and Los Angeles Tech Weeks, Money20/20, HLTH and others.

"Silicon Valley is more than just a region in California – it's synonymous with innovation, entrepreneurship and growth," said Marc Cadieux, President of First Citizens Innovation Banking. "For decades, we have helped founders, entrepreneurs and investors build and scale industry-defining companies. Our business was purpose-built for the innovation economy, and that will continue. While our name has changed, our expertise, relationships and dedication to the innovation economy have not, which is why we are, and will continue to be, where Silicon Valley banks."

Earlier this year, First Citizens Bank announced that its Silicon Valley Bank division is becoming First Citizens Innovation Banking and First Citizens Fund Banking. The Silicon Valley Bank Wine Division additionally rebranded as First Citizens Bank. For more information on the rebrand, visit the website here.

For more information about how First Citizens Innovation Banking continues to serve the innovation economy visit: First Citizens Innovation Banking

About First Citizens Bank
First Citizens Bank is a top 20 U.S. financial institution focused on helping consumers, businesses and entrepreneurs build lasting financial security. Headquartered in Raleigh, N.C., the 125-year-old bank takes a relationship-first approach, delivering specialized expertise and tailored solutions to support its clients' ambitions at every stage of their financial journey. Parent company First Citizens BancShares, Inc. (NASDAQ: FCNCA) is a Fortune 500 company with more than $225 billion in assets. Learn more at firstcitizens.com.

About First Citizens Innovation Banking
First Citizens Innovation Banking, formerly Silicon Valley Bank's Technology & Healthcare Banking division, has been a leader in serving the innovation economy for more than 40 years, supporting startups, and high growth companies to reach their ambitious goals. A division of First Citizens Bank, First Citizens Innovation Banking provides tailored commercial banking solutions, insights and connections anchored in deep sector expertise to companies in technology, life science and healthcare industries. First Citizens Innovation Banking operates in centers of innovation throughout the United States, and supports companies internationally with their U.S. banking needs. First Citizens BancShares, Inc. (NASDAQ: FCNCA), is a top 20 U.S. financial institution with more than $225 billion in assets. First Citizens Bank, Member FDIC. Learn more at https://innovation.firstcitizens.com/.

Media Contact
Katie Ellis
Katie.ellis@firstcitizens.com

“Where Silicon Valley Banks” advertising campaign on display in San Francisco to celebrate the launch of First Citizens Innovation Banking.