First Horizon Bank to Become First Naming Rights Partner of Greensboro Coliseum
Rhea-AI Summary
First Horizon Corp. (NYSE: FHN) has secured a multi-year naming rights partnership for the Greensboro Coliseum, which will be renamed First Horizon Coliseum. This marks the first naming rights agreement in the venue's 65-year history. The partnership, effective immediately, was facilitated by Oak View Group, the complex's managers and operators.
The agreement aims to enhance the Coliseum's national profile and appeal. First Horizon Bank, as the naming rights partner, will work with Oak View Group on marketing initiatives to amplify their brand and provide additional exposure for the venue. The partnership is expected to contribute to the Coliseum's position as a top entertainment destination and generate economic impact for the region.
Positive
- Secured first-ever naming rights partnership for the 65-year-old Greensboro Coliseum
- Partnership expected to enhance the Coliseum's national profile and appeal
- Potential for increased brand exposure and marketing opportunities for First Horizon Bank
- Possible boost in venue's ability to attract events and generate economic impact for the region
Negative
- None.
News Market Reaction – FHN
In the trading session that priced this news, FHN gained 0.45%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Arena to be Named First Horizon Coliseum
The new partnership with First Horizon Bank was secured by OVG Global Partnerships, the sponsorship and naming rights division of Oak View Group that connects world-class brands with world-class live entertainment properties.
"We are thrilled to welcome First Horizon Bank, a fantastic community and business partner here in Greensboro, as our naming rights partner at the Coliseum," said Greensboro Mayor Nancy Vaughan. "We are grateful to Oak View Group, who, in their first year of operating our beautiful facilities, helped us attract and secure First Horizon as the first naming rights partner in the venue's 65-year history. With Oak View Group as our operator and First Horizon as our naming rights partner, the First Horizon Coliseum is poised to be a top entertainment destination and a tremendous asset for our community that will continue to attract events that generate millions of dollars in economic impact for our region."
"We are thrilled to unveil the new name for this historic coliseum which marks the beginning of an exciting chapter for First Horizon Bank and our community. First Horizon Bank is honored to continue the legacy of this iconic venue," said Todd Williams, Triad Market President. "The coliseum has been a symbol of unity, culture and sports for generations, and we are confident that this new era will bring even more memorable moments and opportunities for everyone."
"The addition of a naming rights partner greatly enhances the Coliseum's profile and appeal on a national level," said Scott Johnson, Oak View Group's General Manager of First Horizon Coliseum. "First Horizon Bank is a great community partner and we look forward to working with them on marketing initiatives that will amplify their brand and provide additional exposure for the Coliseum and our tremendous variety of events."
"Securing a naming rights partner was a top priority in our first year in Greensboro," said Greg O'Dell, President of Venue Management, Oak View Group. "We are excited for the future here in Greensboro as we seek new opportunities for the First Horizon Coliseum that further generate excitement and more indelible moments for this iconic and revered venue. First Horizon Bank is the perfect partner to help us."
"At Oak View Group, we like to create true partnerships that connect world-class brands with our world-class properties, and this naming rights agreement with First Horizon Bank, is exactly that," said Dan Griffis, President, Global Partnerships, Oak View Group. "Naming rights are an integral part of a venue's brand identity and a vehicle that helps build a loyal fan base in a market. First Horizon Bank is a terrific partner who will tremendously help us enhance the Coliseum's initiatives through imaginative and creative customer activations across the region."
IMAGE OF FIRST HORIZON COLISEUM AND LOGOS AVAILABLE HERE
First Horizon Corp. (NYSE: FHN), with
About Oak View Group
Oak View Group (OVG) is the global leader in live experience venue development, management, premium hospitality services, and 360-degree solutions for a collection of world-class owned venues and a client roster of arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions. Founded by Tim Leiweke and Irving Azoff in 2015, OVG is the leading developer of major new venues either open or under development across four continents. Visit OakViewGroup.com, and follow OVG on Facebook, Instagram, LinkedIn, and X.
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SOURCE First Horizon Bank