First Horizon Hires Scott Serpico as Senior Vice President, Head of Product

Rhea-AI Summary

First Horizon (NYSE: FHN) appointed Scott Serpico as Senior Vice President, Head of Product, effective in Memphis. He will lead strategy and vision for First Horizon Bank’s multi-product portfolio, covering credit cards, deposits, lending and emerging payments, reporting into the client-first growth agenda.

News Market Reaction – FHN

+0.04%

+0.04% Session close to close

In the Jul 24 session, FHN gained 0.04%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

FHN's 0.82% 24-hour reaction followed the July 22 Chattanooga market-president appointment, adding c...

Analysis

FHN's 0.82% 24-hour reaction followed the July 22 Chattanooga market-president appointment, adding context for this personnel announcement. The record remains mixed; low short positioning is documented, and product-portfolio execution is the key item to watch.

Historical Context

5 past events · Latest: Jul 22 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 22	Market president appointment	Neutral	+0.8%	Lebron Womack appointed Chattanooga Market President after more than 15 years with First Horizon.
Jul 20	Regional leadership appointment	Neutral	-1.3%	Josh Newsom joined First Horizon as Senior Vice President for Commercial and Business Banking.
Jul 20	Market president appointment	Neutral	-1.3%	Kevin Brown was appointed President of First Horizon's Central Arkansas Market.
Jul 17	Business group anniversary	Positive	+1.6%	First Horizon announced the upcoming 10th anniversary of its Music, Sports and Entertainment Group.
Jul 17	Nonprofit board appointment	Neutral	+1.6%	Meghan Donelon was appointed Executive Committee Board Chair of United Way of Southeast Louisiana.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent personnel and community announcements produced mixed 24-hour reactions, including -1.28%, +0.82%, and +1.57%.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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MEMPHIS, Tenn., July 23, 2026 /PRNewswire/ -- First Horizon Corporation (NYSE: FHN) today announced Scott Serpico has been appointed Senior Vice President, Head of Product. In this new Memphis-based role, Serpico will lead the strategy and vision for First Horizon Bank's multi-product portfolio that includes credit cards, deposits, lending and emerging payments.

"As we continue strengthening our client-first strategy, we're thrilled to welcome Scott to our growing team," said Erin Pryor, Senior Executive Vice President, Chief Marketing and Experience Officer for First Horizon. "He brings category-leading financial services expertise combined with disciplined execution—a unique set of skills and talents that will elevate how our clients discover, choose and use our offerings to improve their lives. We're excited for the impact Scott will deliver."

Serpico most recently served as the executive leader for Consumer Lending at USAA, where he directed strategy and growth plans, product management, product forecasting, pricing and portfolio optimization. His career also includes leadership roles at Ally Financial, Chase, SunTrust, Wells Fargo and MBNA.

About First Horizon
First Horizon Corp. (NYSE: FHN), with $84.4 billion in assets as of June 30, 2026, is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states concentrated in the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/first-horizon-hires-scott-serpico-as-senior-vice-president-head-of-product-302833732.html

SOURCE First Horizon Corporation

FAQ

Who is Scott Serpico, the new Senior Vice President, Head of Product at First Horizon (FHN)?

Scott Serpico is the new Senior Vice President, Head of Product at First Horizon. According to the company, he previously led Consumer Lending at USAA and held leadership roles at Ally Financial, Chase, SunTrust, Wells Fargo and MBNA.

What will Scott Serpico oversee as Head of Product at First Horizon (NYSE: FHN)?

Scott Serpico will lead strategy and vision for First Horizon Bank’s multi-product portfolio. According to First Horizon, this includes credit cards, deposits, lending and emerging payments, focusing on how clients discover, choose and use the bank’s offerings.

When did First Horizon (FHN) appoint Scott Serpico as Senior Vice President, Head of Product?

First Horizon announced Scott Serpico’s appointment on July 23, 2026. According to the company, he steps into a new Memphis-based role aimed at supporting the bank’s client-first strategy and its growing multi-product portfolio.

Where will First Horizon’s new Head of Product, Scott Serpico, be based?

Scott Serpico will be based in Memphis, Tennessee in his role as Head of Product. According to First Horizon, this Memphis-based position oversees strategy for credit cards, deposits, lending and emerging payments across the bank’s portfolio.

What experience does Scott Serpico bring to First Horizon (FHN) as Head of Product?

Scott Serpico brings extensive financial services leadership experience to First Horizon. According to the company, he most recently led Consumer Lending at USAA and previously held senior roles at Ally Financial, Chase, SunTrust, Wells Fargo and MBNA.