First Horizon Unveils Coliseum Signage and Exclusive Cardholder Entrance

Rhea-AI Summary

First Horizon (NYSE: FHN) unveiled new First Horizon Coliseum signage and launched the exclusive "First In" expedited-entry program at the Greensboro Coliseum on March 18, 2026. The bank also announced its role as Official Bank of the Greensboro Gargoyles under a multi-year naming rights partnership.

Eligible First Horizon cardholders can use a dedicated south-end First In entrance to bypass general lines for all ticketed events, including concerts and sporting events.

News Market Reaction – FHN

-0.18%

1 alert

-0.18% News Effect

On the day this news was published, FHN declined 0.18%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Venue age: 65 years

1 metrics

Venue age 65 years Historic age of the Greensboro coliseum venue mentioned in the article

Market Reality Check

Price: $21.73 Vol: Volume 4,947,211 is 0.83x...

normal vol

$21.73 Last Close

Volume Volume 4,947,211 is 0.83x the 20-day average of 5,945,156. normal

Technical Price at 21.77 is trading below the 200-day MA of 22.53.

Peers on Argus

FHN was down 0.14% while peers were mixed: SSB -2.38%, WF -1.76%, EWBC -0.43%, B...

FHN was down 0.14% while peers were mixed: SSB -2.38%, WF -1.76%, EWBC -0.43%, BSAC -0.42%, and WBS +0.31%, indicating stock-specific rather than sector-driven trading.

Historical Context

5 past events · Latest: Mar 12 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Mar 12	Banking awards	Positive	-1.9%	Crisil Coalition Greenwich granted 28 national and regional Best Bank awards.
Mar 11	Training award	Positive	-1.9%	Training magazine ranked First Horizon No. 22 in its 2026 Training MVP Awards.
Mar 04	Executive recognition	Positive	+0.3%	Chief Communications Officer named to Ragan's Top Women in Communications Class of 2026.
Feb 26	Conference participation	Neutral	-4.5%	CEO scheduled to present at the 2026 RBC Capital Markets Global Financial Institutions Conference.
Feb 20	Conference participation	Neutral	-4.5%	CFO and Chief Credit Officer to present at Raymond James 47th Annual Institutional Investors Conference.

Pattern Detected

Recent positive brand/recognition news has often coincided with modest negative price reactions.

Recent Company History

Over the past month, First Horizon has focused on reputation and investor outreach. It received 28 Crisil Coalition Greenwich banking awards and a 2026 Training MVP ranking, plus executive recognition in Ragan’s Top Women in Communications. The company also announced participation in the RBC and Raymond James financial conferences. Despite generally positive branding news, shares often moved slightly lower afterward, so today’s venue naming and fan-experience announcement fits a pattern of strategic visibility rather than balance-sheet catalysts.

Market Pulse Summary

This announcement expands First Horizon’s presence in Greensboro through coliseum naming rights and ...

Analysis

This announcement expands First Horizon’s presence in Greensboro through coliseum naming rights and an exclusive “First In” entrance for cardholders at a historic 65-year-old venue. It underscores a strategy of community integration and enhanced client experience, complementing recent awards and conference participation. Investors may watch for how such partnerships support deposit growth, brand loyalty, and cross-selling, alongside developments in capital structure, dividends, and overall credit quality over time.

AI-generated analysis. Not financial advice.

Greensboro venue gets signage makeover, announces new "First In" program for expedited entry and status as the Official Bank of the Greensboro Gargoyles.

MEMPHIS, Tenn., March 18, 2026 /PRNewswire/ -- First Horizon Bank (NYSE: FHN or "First Horizon") showcases new First Horizon Coliseum signage while also announcing the launch of its "First In" program at the regional event venue and its new roster position as the "Official Bank of the Greensboro Gargoyles", the East Coast Hockey League (ECHL) expansion team affiliated with the Carolina Hurricanes. The new signage serves as a beacon for popular events while the expedited entry for eligible bank cardholders provides an elevated experience for First Horizon bank clients.

The installation of new First Horizon signage at the Coliseum signals the venue's official name change and highlights the bank's multi-year naming rights partnership. The First Horizon Bank presence is now visible throughout the facility and coupled with the status as the Official Bank of the Greensboro Gargoyles, reinforces the bank's commitment to the Greensboro community. To further enhance the client experience, the Coliseum's expedited "First In" entry system is now available exclusively for First Horizon Bank clients, building on the milestone announcement from October 2024 when First Horizon became the first-ever naming rights partner for the historic 65-year-old venue.

"This venue is woven into the fabric of our community, hosting unforgettable moments for generations. Seeing the First Horizon name in lights, offering our clients expedited entry and being the Official Bank of the Greensboro Gargoyles truly elevates the fan experience," said Todd Williams, Piedmont-Triad Market President for First Horizon. "With our exclusive 'First In' entrance, clients spend less time waiting and more time enjoying the events that matter most, creating memories they'll cherish for a lifetime."

How "First In" Entry Works:

1. Bring Your Card: Have your First Horizon Bank credit or debit card ready, along with your event ticket.
2. Locate The "First In" Entrance: Head to the First Horizon Coliseum Plaza entrance at the south end of the arena and look for the clearly marked "First In" gate.
3. Enjoy Faster Access: Present your card to bypass longer general lines and enjoy your event sooner.

The "First In" program is available for all ticketed events at First Horizon Coliseum, including concerts, sporting events and more. View a full schedule of upcoming events here.

About First Horizon
First Horizon Corp. (NYSE: FHN), with $83.9 billion in assets as of December 31, 2025, is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states concentrated in the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/first-horizon-unveils-coliseum-signage-and-exclusive-cardholder-entrance-302717992.html

SOURCE First Horizon Bank

FAQ

What did First Horizon (FHN) announce on March 18, 2026 about the Greensboro Coliseum?

First Horizon announced new Coliseum signage, a multi-year naming rights partnership, and an exclusive expedited-entry program. According to the company, the changes include visible branding throughout the venue and a dedicated "First In" entrance for eligible cardholders at the south end of the arena.

How does the "First In" program for First Horizon (FHN) cardholders work at the Coliseum?

Cardholders present their First Horizon credit or debit card at the designated "First In" gate to bypass general lines and enter faster. According to the company, users must also have a valid event ticket and use the south-end Coliseum Plaza entrance for expedited access.

Which events at First Horizon Coliseum are eligible for FHN's "First In" expedited entry?

The "First In" program is available for all ticketed events at First Horizon Coliseum, including concerts and sporting events. According to the company, the expedited entry applies across event types and is offered exclusively to First Horizon bank clients.

What is First Horizon's relationship with the Greensboro Gargoyles (FHN)?

First Horizon is named the Official Bank of the Greensboro Gargoyles under its multi-year Coliseum partnership. According to the company, the sponsorship reinforces community ties and aligns the bank with the ECHL expansion team affiliated with the Carolina Hurricanes.

Where is the exclusive "First In" entrance located at the First Horizon Coliseum?

The exclusive entrance is at the south end Coliseum Plaza, clearly marked as the "First In" gate for expedited access. According to the company, cardholders should locate that south-end entrance and present their First Horizon card plus ticket for faster entry.

Does First Horizon (FHN) require a specific card type for "First In" access at the Coliseum?

Eligible First Horizon credit or debit cards qualify for the "First In" expedited entrance at events. According to the company, cardholders must present a valid First Horizon card along with their event ticket to use the dedicated entrance.