HORNETS, FIRST HORIZON BANK ANNOUNCE MULTIYEAR PARTNERSHIP
First Horizon Bank (NYSE: FHN) has entered into a multiyear partnership with Hornets Sports & Entertainment (HSE), becoming a Proud Partner of the Charlotte Hornets.
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Rhea-AI Summary
First Horizon Bank (NYSE: FHN) has entered into a multiyear partnership with Hornets Sports & Entertainment (HSE), becoming a Proud Partner of the Charlotte Hornets. The partnership includes the entitlement sponsorship of the Theater Box at Spectrum Center, naming rights to the arena's private Trade and Caldwell Entrance, and presenting sponsorship of the 'Bee-Ball for All' youth initiative. First Horizon Bank, with $82.6 billion in assets as of September 30, 2024, will receive various in-arena branding opportunities and a dedicated alcove on the Uptown Concourse. A ribbon-cutting celebration for the First Horizon Bank Theater Box is planned for early 2025.
Positive
- Secured multiyear partnership with major sports franchise expanding brand visibility
- Strategic placement in premium arena locations enhancing corporate presence
- Strong asset position with $82.6 billion as of September 2024
Negative
- None.
Details
News Market Reaction – FHN
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Agreement Includes Entitlement Of Spectrum Center Theater Box
"We are pleased to add First Horizon Bank to our roster of partners," said Hornets Sports & Entertainment President of Business Operations Shelly Cayette-Weston. "This is particularly exciting for us as the First Horizon Bank Theater Box is one of our most unique premium products within Spectrum Center, recently introduced as part of the first phase of our arena renovations. There's also a community engagement component to the partnership, so we look forward to positively impacting our fans and community members for years to come."
Along with the entitlement of the Theater Box, First Horizon will also receive naming rights to the arena's private Trade and Caldwell Entrance and serve as the presenting sponsor for the team's "Bee-Ball for All" youth initiative. The bank will also be featured through various types of in-arena branding, and a dedicated alcove on the Uptown Concourse.
"We are thrilled to partner with the Charlotte Hornets, an organization that shares our ongoing commitment to the greater
To tip off the partnership, executives from First Horizon Bank, Spectrum Center and HSE are planning a ribbon-cutting celebration for the First Horizon Bank Theater Box in early 2025.
-hornets.com-
About Hornets Sports & Entertainment
Hornets Sports & Entertainment owns the Charlotte Hornets and the Greensboro Swarm (NBA G League) and operates Spectrum Center, the premier destination for sports and entertainment in the Carolinas. The first major professional sports franchise in the Carolinas, the Charlotte Hornets celebrated the 35th Anniversary of their inaugural season during the 2023-24 NBA campaign. HSE creates spectacular fun and memories that marvel for the more than 1.2 million people who visit Spectrum Center annually, and positively impacts the Carolinas through community programming and the Charlotte Hornets Foundation. For more information, please visit hornets.com, gsoswarm.com or spectrumcentercharlotte.com.
About First Horizon Corp.
First Horizon Corp. (NYSE: FHN), with
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SOURCE First Horizon Bank
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