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Fifth Third Joins Mastercard’s Priceless Planet Coalition

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Fifth Third Bank joins Mastercard's Priceless Planet Coalition to restore 100 million trees by 2025, contributing to 10,000 trees. The initiative focuses on tree restoration across six continents with 18 projects, including one in Kentucky. The bank's commitment to combat climate change aligns with its corporate sustainability priorities, emphasizing the importance of reforestation in addressing environmental challenges.
Fifth Third Bank si unisce alla Priceless Planet Coalition di Mastercard per ripristinare 100 milioni di alberi entro il 2025, contribuendo con 10.000 alberi. L'iniziativa si concentra sul ripristino degli alberi in sei continenti con 18 progetti, incluso uno nel Kentucky. L'impegno della banca per combattere il cambiamento climatico è in linea con le sue priorità di sostenibilità aziendale, evidenziando l'importanza del riforestamento nel rispondere alle sfide ambientali.
Fifth Third Bank se une a la Coalición Planeta Inestimable de Mastercard para restaurar 100 millones de árboles para 2025, contribuyendo con 10,000 árboles. La iniciativa se centra en la restauración de árboles en seis continentes con 18 proyectos, incluyendo uno en Kentucky. El compromiso del banco con la lucha contra el cambio climático se alinea con sus prioridades de sostenibilidad corporativa, enfatizando la importancia de la reforestación para afrontar los desafíos ambientales.
피프스 서드 은행이 마스터카드의 프라이스리스 플래닛 연합에 참여하여 2025년까지 1억 그루의 나무를 복원하는데 1만 그루를 기여합니다. 이 계획은 18개의 프로젝트를 포함하여 여섯 대륙에서 나무 복원에 중점을 둡니다. 이 중에는 켄터키의 프로젝트도 포함됩니다. 은행의 기후 변화와 싸우기 위한 약속은 기업의 지속 가능성 우선순위와 일치하며, 환경적 도전에 대응하기 위한 삼림 복원의 중요성을 강조합니다.
Fifth Third Bank rejoint la Coalition Planète Inestimable de Mastercard pour restaurer 100 millions d'arbres d'ici 2025, en contribuant à la plantation de 10 000 arbres. L'initiative se concentre sur la restauration des arbres sur six continents avec 18 projets, dont un dans le Kentucky. L'engagement de la banque à lutter contre le changement climatique s'aligne sur ses priorités de durabilité d'entreprise, soulignant l'importance de la reforestation pour relever les défis environnementaux.
Die Fifth Third Bank schließt sich der Priceless Planet Coalition von Mastercard an, um bis 2025 100 Millionen Bäume wiederherzustellen, wobei sie zu 10.000 Bäumen beiträgt. Die Initiative konzentriert sich auf die Wiederherstellung von Bäumen auf sechs Kontinenten mit 18 Projekten, einschließlich eines in Kentucky. Das Engagement der Bank im Kampf gegen den Klimawandel steht im Einklang mit ihren Unternehmensnachhaltigkeitszielen und betont die Bedeutung der Aufforstung zur Bewältigung von Umweltherausforderungen.
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Effort Promotes Tree Restoration and Reforestation

CINCINNATI--(BUSINESS WIRE)-- As part of its commitment to combat climate change and in celebration of Earth Day 2024, Fifth Third Bank today announced it has joined Mastercard’s Priceless Planet Coalition, an effort to restore 100 million trees across the globe by 2025. By signing onto the coalition, Fifth Third will do its part and help to restore 10,000 trees.

The Priceless Planet Coalition is a valuable international program that helps promote tree restoration across six continents with 18 reforestation projects to create maximum impact. The lone project in the United States is located in the Commonwealth of Kentucky, one of Fifth Third’s footprint states. Addressing climate change is one of Fifth Third’s five key corporate sustainability priorities.

“Reforestation is a key cog in the wheel of addressing climate change,” said Jeremy Faust, director of environmental sustainability, Fifth Third Bank. “We are proud to partner with Mastercard on their innovative and unique initiative to help make a measurable difference. The efforts are helping to create jobs as well as have positive, measurable effects on our natural environment.”

In Kentucky, a degraded mine site in Appalachia is being reforested by planting shortleaf pine and oak trees to improve air and water quality, enhance forest resiliency, and mitigate climate change through increased carbon accumulation. The reforestation project also will provide pollen and nectar sources for pollinators and attract more wildlife. Partners with Mastercard on the Kentucky forest project are Conservation International and Green Forests Work (GFW).

Fifth Third’s Purpose is to improve lives and the well-being of its communities. The Bank’s five sustainability priorities are keeping the customer at the center, building strong communities, delivering on commitments to employees, promoting inclusion and diversity, and addressing climate change to create a more inclusive and sustainable world. To learn more about Fifth Third’s Sustainability initiatives, click here. Our report on Community Impact is available here.

About Fifth Third

Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at www.53.com.

Adrienne Gutbier (Media Relations)

adrienne.gutbier@53.com | 513-534-8038



Matt Curoe (Investor Relations)

matt.curoe@53.com | 513-534-2345

Source: Fifth Third

FAQ

What is Fifth Third Bank's involvement in Mastercard's Priceless Planet Coalition?

Fifth Third Bank has joined Mastercard's Priceless Planet Coalition to restore 100 million trees globally by 2025, contributing to 10,000 trees and participating in 18 reforestation projects across six continents.

Where is Fifth Third Bank's reforestation project located?

Fifth Third Bank's reforestation project is located in the Commonwealth of Kentucky, one of the bank's footprint states, focusing on reforesting a degraded mine site in Appalachia with shortleaf pine and oak trees.

Who are the partners of Fifth Third Bank and Mastercard in the Kentucky forest project?

Conservation International and Green Forests Work (GFW) are partners with Fifth Third Bank and Mastercard in the Kentucky forest project, contributing to the reforestation efforts.

What are Fifth Third Bank's corporate sustainability priorities?

Fifth Third Bank's corporate sustainability priorities include keeping the customer at the center, building strong communities, delivering on commitments to employees, promoting inclusion and diversity, and addressing climate change to create a more inclusive and sustainable world.

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