Fifth Third Bancorp Stock Price, News & Analysis

Fifth Third Bank (FITB) has been named the No. 1 bank for Retail Banking Customer Satisfaction in Florida by J.D. Power for the second consecutive year in their 2025 U.S. Retail Banking Satisfaction Study. The bank received top ratings specifically for account offerings and value.

Fifth Third's presence in Florida dates back to 1991, and the bank is executing an aggressive southeast expansion strategy. They have opened 37 new locations in Florida over the past three years and plan to add 72 more branches by 2028. Currently, Fifth Third operates 186 branches throughout Florida, along with additional non-branch locations for commercial banking and wealth management services.

Fifth Third (Nasdaq: FITB) has achieved recognition on Fortune and Statista's America's Most Innovative Companies 2025 list, marking its second acknowledgment for innovation by Fortune in three years. The prestigious list features 300 U.S.-headquartered companies that are revolutionizing their industries.

The ranking methodology is based on three key pillars, each contributing equally to the total score:

• Product innovation
• Process innovation
• Innovation culture

Jamie Leonard, Fifth Third's chief operating officer, emphasized the bank's commitment to innovation excellence and their focus on delivering superior services that adapt to customer needs.

Fifth Third Bank (NASDAQ: FITB) announced the graduation of 3,900 customers from its Secured Card program, bringing the total to over 48,000 customers since 2019. The program helps customers build or repair their credit history. Graduates automatically upgrade to the Bank's 1.67% Cash/Back Card, offering unlimited 1.67% cash back on purchases with no annual fee and a lower APR.

Program results show significant credit improvements:

• Customers with no initial FICO score achieved an average score of 729 at graduation
• Those with existing credit scores saw an increase from 627 to 721 on average
• Over 50% of graduates received credit limit increases

The program requires 12 months of on-time payments for graduation. Fifth Third is expanding from bi-annual to quarterly graduation cycles in 2024, expecting to graduate more than 17,000 customers. Upon graduation, security deposits are released and balances transfer to the new card.

Fifth Third Bank (NASDAQ: FITB) has broken ground on a new full-service banking center in Cincinnati's Avondale neighborhood, addressing a five-year banking desert in the area. The branch, set to open in late summer/fall 2025, is part of Fifth Third's initiative to open 15 banking centers in low-income or high minority population areas this year.

The 2,024-square-foot facility will be located in the Avondale Town Center along Reading Road, featuring an open design, flexible meeting spaces, and a drive-up ATM. Local contractor Triversity Construction will lead the project, while Soul Palette will create a mural celebrating Avondale's history.

As part of Fifth Third's Neighborhood Program launched in 2021, the bank has made significant investments in Avondale, including:

• $33.6 million in direct investments
• $17.9 million catalyzed from other entities
• $15.5 million investment in Blair Lofts, a 64-unit affordable housing development
• Funding for Carthage Flats, a 45-unit affordable housing project
• Digital accessibility initiatives providing free internet connectivity to 319 apartments and six outdoor hotspots

Fifth Third Bank (NASDAQ: FITB) has been recognized as one of the World's Most Ethical Companies® by Ethisphere for the sixth time, marking a significant achievement in business integrity. The bank is among only two U.S. banks and four banks globally to receive this prestigious recognition in 2025, out of 136 honored companies worldwide.

This recognition highlights Fifth Third's commitment to ethical business practices, with the bank's purpose focused on making life 'a Fifth Third Better' by helping customers and communities achieve financial well-being. Under CEO Tim Spence's leadership, the bank maintains its ambition to be the most valued and trusted financial institution.

The assessment process utilizes Ethisphere's Ethics Quotient® methodology, requiring companies to provide over 240 proof points on various ethical practices. Notably, the 2025 honorees outperformed a comparable index of global companies by 7.8 percentage points from January 2020 to January 2025.

Fifth Third Bank (FITB) has earned a spot on Forbes' America's Best Banks List for 2025, marking its second consecutive year on the prestigious ranking. The evaluation considered 11 key metrics measuring growth, credit quality, and profitability for the 12-month period ending September 30, 2024, along with stock performance through January 10, 2025.

The assessment included ten equally-weighted financial metrics: net interest margin, return on average tangible common equity, return on average assets, CET1 ratio, efficiency ratio, nonperforming assets percentage, reserves percentage, risk-based capital ratio, operating revenue growth, and net charge-offs percentage.

Fifth Third Bank (NASDAQ: FITB) has launched 'Team Fifth Third', a new Name, Image and Likeness (NIL) program featuring 26 student athletes from Division I college basketball. The program will showcase athletes' personal stories and journeys through a social media video series.

The initiative builds upon Fifth Third's existing connections with college athletics, including naming rights for Fifth Third Arena at the University of Cincinnati and Fifth Third Stadium at Kennesaw State University. The bank is also the Official Bank of University of Dayton Athletics. Through this NIL program, Fifth Third has established new partnerships with student athletes from Indiana University, University of Florida, University of South Carolina, and Xavier University.

Fifth Third Bank (NASDAQ: FITB) is celebrating its unique 166.7 Percentennial anniversary, marking 166.7 years since its establishment on June 17, 1858. The milestone represents the bank's name as a fraction (5/3 = 166.7%) and symbolizes their commitment to exceptional service.

Under CEO Tim Spence's leadership, the bank highlights several historic achievements, including being the first U.S. bank to establish mall branches (1954), among the first banks listed on Nasdaq (1971), and pioneering the first online-shared ATM network, JEANIE® (1977). Recent accomplishments include processing over $17 trillion in Commercial Payments volume in 2024 and growing their Wealth Management AUM by 17%.

Looking forward, Fifth Third plans to expand with over 200 new branches through 2028, primarily in Southeast markets. The bank is celebrating by distributing thank-you notes to customers and surprising some with $53 gift cards, while continuing to enhance their digital banking capabilities and in-branch experience.

Fifth Third (NASDAQ: FITB) has appointed Mike Powell as Corporate Secretary with immediate effect. Powell, who will maintain his current oversight of Mergers & Acquisitions, Strategic Investments, Securities, Wealth & Asset Management, and Retail Brokerage divisions, brings extensive experience in corporate governance and legal compliance.

Since joining Fifth Third in December 2017, Powell has played a key role in various M&A transactions, notably the successful merger with MB Financial Bank in May 2019. His previous experience includes serving as M&A Counsel at Teradata and practicing law at Baker Hostetler and Dickinson Wright in Washington, D.C. after graduating from Harvard Law School.